Remove Channel Remove Distribution Remove Partner Remove Reference
article thumbnail

4 Keys To A Successful Integrity Check With Investors

Startup Professionals Musings

That might start with the CEO giving the investor pitch to the whole organization, and distributing the current business plan document to everyone. Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Visit reference customers, partners, and vendors.

article thumbnail

Startup Metrics

TechEmpower

Look at different customer acquisition channels, how they are converting, and the expected lifetime value of customers acquired through those channels. Apply costs to each channel. Finally, review the numbers with your partners. We need to make sure we have these numbers. Don’t overcomplicate things with reporting tools.

Metrics 260
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Prepare Your New Venture For Investor Scrutiny

Startup Professionals Musings

That might start with the CEO giving the investor pitch to the whole organization, and distributing the current business plan document to everyone. Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Visit reference customers, partners, and vendors.

article thumbnail

The LeanLaunch Pad at Stanford – Class 6: Channel Hypotheses

Steve Blank

This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. There are two major channels: physical channels and virtual (web/mobile) channels. Virtual channels include Dedicated e-commerce, Two-step e-distribution and Aggregators.

Channel 222
article thumbnail

Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Use this information to identify the channels to reach customers and the type of content that they’ll relate to.

Retention 113
article thumbnail

How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with. Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Select your content distribution channels.

Audience 127
article thumbnail

How Smart Startups Survive Investor Due Diligence

Startup Professionals Musings

That might start with the CEO giving the investor pitch to the whole organization, and distributing the current business plan document to everyone. Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Visit reference customers, partners, and vendors.