Both Sides of the Table

APRIL 23, 2011

Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. The idea was right but the timing was early and required a pivot into being a software company. The in invest in IT (Software + Internet + Healthcare). He does think there are opportunities in vertical search.

Vertical 265

Vertical Curation Boston Burn Rate 265

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Hearpreneur

DECEMBER 11, 2017

We offer 3 turn-key products: Branded content: Marketers are given the opportunity to hire influencers solely to shoot or act as talent in branded content that will be used on their brand’s owned and operated channels. Think; custom stock photography. When you’re selecting your influencers, be sure to vet for bots and fake followers.

Software 49

Software Marketing Entrepreneur North America 49

Lightspeed Venture Partners

OCTOBER 5, 2013

When the problem space is complex you arrive at solutions fastest through a mix of software and people engineering. Palantir has been able to repeatedly pair it’s core analytics platform with human investigators who unlock business value across a variety of vertical domains. Algorithms alone don’t cut it.

Cofounder 167

Cofounder Vertical Algorithm Government 167

Steve Blank

MAY 22, 2009

If you’re in markets that still exhibit at them (semiconductors, communications, enterprise software, etc.,) Everyone should have a chance to walk the floor looking for deals, technology, distribution, customers, etc. You are correct all channels, web or otherwise, need to generate awareness and leads.

Silicon Valley 128

Silicon Valley RSS California Customer Development 128

ConversionXL

JUNE 20, 2019

Simply sign up using your Google account, create a channel , and upload your video files. Suggested videos encourage people to increase their watch time not just on your channel but on the platform as a whole. But DailyMotion’s geographic distribution of users doesn’t mirror YouTube, especially within the United States.

Hosting 127

Hosting Video Technical Review Software Review 127

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. The results? What is growth marketing?

Framework 102

Framework Marketing Acquisition Retention 102

Steve Blank

AUGUST 31, 2009

The product development model is so focused on building and shipping the product that it ignores the entire process of testing your basic hypothesis about your business model (customers, channel, pricing, etc.) customers aren’t buying it, the cost of distribution is too high, etc.) BPM vendor (every software vendor!)

Customer Development 238

Customer Development Developer Customer Silicon Valley 238

Occam's Razor

OCTOBER 14, 2014

Finally, one small bonus, if you are amongst the absolutely most sophisticated Analysts/Marketers in the world, you'll create desired targets for your Assisted Conversion performance… Most companies continue to use the awful last-click attribution model (see more: Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models ).

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

JANUARY 14, 2020

It’s more than just a distribution channel. At G2 , for example, we learned that a query syntax like “free [software name]” can’t be solved with a filter on a category page. Users don’t want to come to a page and click on a filter to see free software; they want access only to free solutions when they search for them.

SEO 159

SEO Framework SCRUM Search 159

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. At a bare minimum, correct goal tracking in Google Analytics identifies the most valuable on-site user behaviors and attributes them to a marketing channel. Create and distribute content to those segments.

Demand 132

Demand Vertical Campaign Channel 132

Steve Blank

AUGUST 27, 2009

After that there’s a discussion of how the product will reach the customer and the potential distribution channel. The distribution discussion leads to some conclusions about competition: who are they and how they differ. The distribution discussion also leads to some assumptions about pricing.

Silicon Valley 260

Silicon Valley Product Startup Product Development 260

Rob Go

NOVEMBER 4, 2012

On #1, these are verticals that haven’t been touched by the Internet as directly because of some combination of: - high cost of sales vs revenue. - immature distribution channels. distributed and connected data transmitters and sensors. old school / conservative buyers. government regulation.

Vertical 57

Vertical Distribution Internet Government 57

Austin Startup

OCTOBER 13, 2010

StoredIQ has rapidly gained traction with customers across several vertical industries, including financial services, healthcare and oil and gas. “Buddy has substantial channel and business development experience working with a range of companies, from early stage to multinational corporations.

Vertical 59

Vertical Early Stage Cofounder Channel 59

ReadWriteStart

DECEMBER 8, 2011

And to engage effectively with them, we need to reach them through all those various channels. In 2012, one of the greatest unaddressed pain points for the mobile and online industries is this overabundance of eyeballs that publishers, software, app and game developers are struggling to find monetization models for.

Greece 116

Greece Entrepreneur India Silicon Valley 116

Duct Tape Marketing

JANUARY 25, 2023

We were founded by a gentleman named Bob Young, who was the original co-founder of Red Hat, which is a massive software company. John Jantsch (04:09): Yeah, it's interesting the distribution, because you know, even going back 15 years ago, it's like the publishers had the wholesalers who had the retailers, and that was it.

Audience 88

Audience Revenue Distribution Differentiation 88

ConversionXL

OCTOBER 14, 2021

For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions). This partnership would leverage both audiences and the rapidly growing awareness of the vertical. Brand consideration. Brand visibility. Why is that?

Metrics 157

Metrics Marketing Campaign Audience 157

Steve Blank

JULY 9, 2009

So I got out out of the building to meet and understand our customers and distribution partners. I remember after a month or two of talking to 14-22 year old male gamers (our potential target market,) I realized that for the first time in my career I had no emotional connection to my customers or channel partners.

Silicon Valley 139

Silicon Valley RSS California Video 139

Steve Blank

NOVEMBER 2, 2009

have product/market fit,) then you invest the dollars to create end user demand and drive those customers into your sales channel. And as much as I like the startup ecosystem here it seems to me that the people cost of software development forces startups to launch half-baked products.

Lean 244

Lean Silicon Valley Startup RSS 244

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Some technology vendors are providing options to limit distribution of confidential information from GP reports. PEStack.com : a comprehensive database of private equity focused software, data and marketplace providers.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Mucker Lab

MAY 1, 2013

The global trend for software powered innovations to permanently impacting every part of our lives and every part of our work is unstoppable and just at the beginning. Instead of funding or founding enterprise software companies – these new startups are increasingly hybrids. Software is eating industries.

Software 107

Software Silicon Valley Los Angeles Columbus 107

Austin Startup

AUGUST 7, 2017

Texas has produced world-changing startups in the past such as Dell Software , National Instruments and Whole Foods Market but all of those were founded more than 30 years ago. Austin is good at software, Dallas is good at retail, Houston is good at oil & gas, and San Antonio is good at cybersecurity (just for a few examples).

Texas 97

Texas San Antonio Houston Dallas 97

Steve Blank

JULY 2, 2009

Video Games At SuperMac , Peter Barrett was the witty and creative 24-year old Australian engineer who had designed several of our most successful products, culminating with the software for the Video Spigot. Now he wanted to go off start his own company. We understood none of this. More detail in future posts.

Silicon Valley 120

Silicon Valley Technical Review RSS Software Review 120

ConversionXL

JUNE 2, 2022

They also use multi-channel content distribution to improve brand awareness and meet prospects where they already are. LiveRamp learned they could reach their accounts through a multi-channel sequence, including: Display advertising; Email marketing ; Outbound SDR calling; Direct mail.

Marketing 100

Marketing Campaign Email Sales 100

The Next Web

DECEMBER 8, 2013

it’s really a software business, not liquidity driven) and that B2C marketplaces could not be built under the giant momentum of eBay’s “ network effect. The only way many e-commerce verticals can grab the attention of some of the very best VCs is to build a marketplace, not an e-commerce storefront. Leverage influencers for liquidity.

B2C 136

B2C B2B Demand Vertical 136

ConversionXL

DECEMBER 3, 2018

Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters. It created powerful network effects.

B2B 133

B2B Marketing SEO Search 133

Austin Startup

MARCH 7, 2018

janryan (@janryan) | Twitter Kerry Rupp Kerry is a Capital Factory Mentor and founding partner of True Wealth Ventures, an early-stage venture capital fund that invests in women-led companies in the sustainable consumer and consumer health verticals.

Technical Cofounder 48

Technical Cofounder Cofounder Fractional CTO CTO 48

Occam's Razor

FEBRUARY 9, 2015

In this case, a simple distribution of overall search traffic and the amount that is coming via paid search. You can get the overall traffic numbers… Which gives you a sense for how strategically you are treating this channel, and how your competitors are doing it. It shows Traffic Share and distribution of the share.

Metrics 60

Metrics Analytics Non-Compete Search 60

Both Sides of the Table

FEBRUARY 12, 2017

https://medium.com/media/cc969482e7abf6b75d3c0958c8ee409d/href I moved to Los Angeles in 2007 and as a VC who had built his career as a programmer, database designer, program manager, CEO then VP Products at Salesforce, I wanted to build a portfolio of software investments. An obvious vector for me would be software for the media industry.

Media 210

Media Los Angeles Russia Viral 210