Startup Professionals Musings

JANUARY 17, 2013

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Find partners and channels which are complementary, and not directly competitive. Get exposure for your expertise.

Marketing 265

Marketing Viral SEM Startup 265

Duct Tape Marketing

AUGUST 23, 2023

Consumers are tired of this clickbait, this spam, these popups, these ads sharing personal data to access crappy white papers seeing the same thing over and over. It's pretty hard because somebody comes to an event, they may pass on your details to somebody else on the team who goes and downloads a white paper. (18:39):

Community 52

Community Kuwait Cofounder Bootstrapping 52

Steve Blank

OCTOBER 7, 2010

I was getting feedback from customers, and I’d pass on every list of what customers wanted to engineering and tell them that’s the features our customers needed. There was no doubt my boss was a jerk, but unlike the other time I got my butt kicked , I didn’t immediately understand the point. I was a great marketer.

Customer Development 316

Customer Development Singapore Channel PR 316

Startup Professionals Musings

DECEMBER 7, 2010

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Find partners and channels which are complementary, and not directly competitive. Get exposure for your expertise.

Marketing 235

Marketing SEM Startup Viral 235

Gust

MARCH 9, 2014

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Find partners and channels which are complementary, and not directly competitive. Get exposure for your expertise.

Marketing 146

Marketing SEM Viral Social Media 146

Steve Blank

APRIL 2, 2009

Since no benchmarks existed, we enlisted our engineering department in a serious software development effort and wrote our own. Our first thought was to spread the news ourselves, perhaps in a press release or a “white paper,” (remember this was pre-Internet.) None of this was an accident. It was all part of a strategy.

Silicon Valley 128

Silicon Valley Technical Review RSS Software Review 128

Austin Startup

FEBRUARY 1, 2018

A recent job posting by zlien , a construction industry software company, frames the product manager’s mindset this way: Do you find yourself staring at a complex world and identifying problems to engineer away? so that the talent, the designers, engineers, analysts and data scientists, can focus on their core work. What do they do?

Management 85

Management Product Technical Review Software Review 85

Duct Tape Marketing

OCTOBER 17, 2018

Are they doing search engine advertising? Companies who say “We’ve got 9000 emails, 20,000 emails more than that and you say, “How often do you email them” And they say, “Oh, at the holidays” And yet email marketing … you look at almost any survey of marketers about their most effective channels.

Marketing 56

Marketing Social Media Analytics Software 56

Duct Tape Marketing

JUNE 1, 2023

Or even something like a white paper or an ebook. So sometimes, you know, a tech company's product managers and engineering teams are used to just shipping things whenever it's ready. And a lot of my experience is not with the, you know, not with something you can hold in your hand. It's a technology that you're reading about.

Product 60

Product Framework Technical Review Cofounder 60

www.readwriteweb.com

MARCH 4, 2011

ReadWriteCloud ReadWriteWeb Channels ReadWriteStart ReadWriteBiz ReadWriteEnterprise ReadWriteCloud ReadWriteHack ReadWriteMobile International ReadWriteBrazil ReadWriteChina ReadWriteFrance ReadWriteSpain ReadWriteCloud All Posts VMworld Archives Case Studies White Papers RSS Twitter Facebook Would You Outsource Your Startup to a SaaS?

API 49

API Australia Indiana Cloud 49

Seeing Both Sides

JULY 11, 2013

You assign an annual quota to each rep, train them, feed them some sales tools and assign them a sales engineer (particularly for more technically complex products) and coach them along the way. Find a new sales rep with industry experience, a rolodex and a strong track record. It is all about (highly qualified) leads, leads, leads.

Sales 50

Sales Technical Review Software Review B2B 50

Duct Tape Marketing

JULY 11, 2014

Best Practice: Segment email subscribers and leads (from white papers, etc…) early, not late. Dan is a sought-after speaker on this topic at Internet marketing events, startup conferences and business workshops across the US, and he has been featured on media channels like MIXERGY and GrowthHacker.TV.

Small Business 69

Small Business Marketing Lead Generation Email 69

Duct Tape Marketing

DECEMBER 13, 2011

Other marketplaces such as Amazon, Etsy, Buy.com and eBay are moving toward socializing your product search and becoming decision engines. Blog posts, white papers and in-person and online seminars create awareness, build trust, educate and illustrate core stories. Content becomes conversion. Mobile powers local.

Small Business 65

Small Business Social Bookmarking Social Media Social Network 65

Austin Startup

MARCH 15, 2017

The Afro-Tech operates on a basis of permissionless innovation — we do not need pre-approval to be black and innovative in tech and as for me, I been doing advanced and epic Internet tech stuff since 1994 so I’m not exactly someone that is easily impressed by an “ex-Google engineer” like the rest of yall, just saying.

Technical Review 54

Technical Review Silicon Valley Software Review XML 54

Pascal's View

MARCH 18, 2010

Why should venture capitalists take the risks associated with starting up a new company, working through all of the difficulties with multiple financing rounds and executive changes over a six-to-eight or even ten-year period, only to get backed into a corner by a large multinational that dominates the sales channel and can wait them out?

IPO 28

IPO Government SEC Venture Capital 28

www.forentrepreneurs.com

FEBRUARY 2, 2010

This is a little harder to do for channel sales, but still extremely valuable. We practice it religiously in the engineering team at HubSpot and the insights are always there, highly valuable. For example, they might have attended a webinar, downloaded a white paper, taken advantage of a free trial, and responded to an email promotion.

Metrics 55

Metrics Design Entrepreneur Startup 55

YoungUpstarts

AUGUST 2, 2015

How do you incorporate Search Engine Optimization (SEO), Social Media, and Content Marketing into your marketing efforts? One could use tools like SEMRush, Google Adwords Keyword Planner, and the Search Engine Results Page (SERP) to monitor what competitors are doing and what customers are searching for. white paper?

Technical Review 100

Technical Review Social Media SEO Curation 100

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure success of a online webinar? Do your happy dance!

Analytics 90

Analytics Search SEO Metrics 90

Startup Professionals Musings

JUNE 15, 2016

It is search engines, web content, blogs, social media, e-mail direct, on one of many mobile-phone approaches? The first challenge is to resist falling prey to the latest “shiny new thing” online – new platforms, channels, and tools. Determine the best digital channels and marketing objectives. For good content, less is more.

Marketing 120

Marketing Social Media Startup Channel 120

David Teten

DECEMBER 12, 2017

In his white paper How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood , PEVCTECH.com founder David Teten explored how private equity and venture capital investors are trying to automate more of their job. The most frequently used channel to research people is unsurprisingly Linkedin , followed by Twitter.

Early Stage 60

Early Stage Technical Review Software Review Venture Capital 60

www.readwriteweb.com

APRIL 24, 2012

White Papers. This post is part of our ReadWriteStart channel, which is dedicated to helping savvy entrepreneurs start and grow new businesses with resources, tips, insight and analysis. The channel is sponsored by TriNet. ReadWriteStart. ReadWriteWeb. ReadWriteStart. ReadWriteBiz. ReadWriteEnterprise. ReadWriteCloud.

Startup 53

Startup Wiki RSS Software Developers 53

Occam's Razor

MARCH 23, 2010

In fact smarter than you would be through any other channel on the planet! It is faster to fail and learn then wait for an "industry case study" or find relevancy in a "industry leader white paper" I met a small group of top companies in London recently. Metrics like: Multi channel value index.

Analytics 119

Analytics Web Metrics Channel 119

The Next Web

MARCH 2, 2014

Measuring the success of your search engine optimization efforts is important to ascertain whether your time, money and efforts are allocated effectively. An increase in traffic to your website is typically a good sign that your company is well-matched for its keyword searches in the search engine results. High quality traffic.

SEO 159

SEO Analytics Social Media Metrics 159

www.igda.org

JULY 24, 2012

As I dug around, I was stunned to discover that I was hardly the first one to figure this out: my observations have been common knowledge among industrial engineers for almost a century. In these clearest of possible conditions the ship made a planned turn out of the shipping channel and didnt turn back in time. Author Bio.

Software Review 90

Software Review Technical Review Widget Los Angeles 90

Duct Tape Marketing

JANUARY 3, 2018

Google will recognize if you’re being shady and will penalize you in search engine results pages for it. It gives me an understanding of what their problems and challenges are and often provides actual questions that they are typing into search engines. You must promote the content in channels where your audience hangs out.

SEO 69

SEO Social Media Audience Search 69

Up and Running

OCTOBER 2, 2015

Joe : Well, you’re right you can get totally overwhelmed with all the communication channels. Does it look like an e-newsletter, is it an eBook, is it a white paper, is it a podcast?” There’s sort of an everything/nothing approach to this, so how do you even get started in this process?

Viral 60

Viral Audience Advertising Social Media 60

Cracking the Code

OCTOBER 10, 2008

If you are interested in learning more about the Bessemer 10 Laws of SaaS, you can listen to the webminar we did earlier this week with Salesforce by clicking on the picture below: You can also download the full white paper on the SaaS section of the Bessemer website or browse quickly through the slides on slidehsare. at 11:09 AM.

Software Review 48

Software Review North America Europe Metrics 48

www.readwriteweb.com

FEBRUARY 25, 2010

The channel is sponsored by Intel and VMware. Blos it ranks quit well in The Seachr Engines eyes and hase a cool pack of plugins that come with. Posted by: George | May 14, 2010 3:46 AM I love Wordpress asewell, without it bloggers would have a tough time ranking in the search engines.

Cloud 50

Cloud Founder Azure San Antonio 50

www.readwriteweb.com

FEBRUARY 25, 2010

The channel is sponsored by Intel and VMware. Blos it ranks quit well in The Seachr Engines eyes and hase a cool pack of plugins that come with. Posted by: George | May 14, 2010 3:46 AM I love Wordpress asewell, without it bloggers would have a tough time ranking in the search engines.

Cloud 50

Cloud Founder Azure San Antonio 50

Occam's Razor

NOVEMBER 15, 2010

Go download the white papers. No company in the Milky Way has succeeded without having a balanced portfolio of acquisition channels (fancy word for source of traffic). You can't just rely on search engines or spending money on campaigns. Go to the add to cart page. Go to the RSS / Email sign up page and sign up.

Web 140

Web Analytics eCommerce Campaign 140

Duct Tape Marketing

APRIL 5, 2017

It pretty much powers every channel. How do you get — you know and a lot of times that part-time person doesn’t you know they don’t have sales conversations or engineering conversations and so it’s very difficult for them to even produce the content. Hey Joe, I need you to write a white paper.

Email 31

Email Search Engineer Curation 31

Duct Tape Marketing

MARCH 17, 2017

Irrespective of the industry, the content that you create has to increase brand awareness, generate leads, boost sales, make an impact on the target audience, trigger reactions, and enhance search engine rankings. Even the searches related to “how to” on video-sharing channel YouTube are growing as much as 70% every year.

Technical Review 46

Technical Review Social Media Video Search 46

Up and Running

MAY 21, 2014

John Jantsch is a marketing consultant, speaker and the best-selling author of Duct Tape Marketing , Duct Tape Selling , The Commitment Engine , and The Referral Engine. Okay, so another question that people have had is, really a lot of questions about how to pick the social channel, how to think about the social channel.

Marketing 72

Marketing Social Media Sales Media 72

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. In digital marketing, this will most likely be through search engines and social media. Social media, on the other hand, are browsing channels.

Customer 140

Customer Marketing Social Media CPA 140

The Next Web

NOVEMBER 30, 2013

Social media as a marketing channel is extremely beneficial to extend the reach of your content and gain valuable feedback as to what content works for your audience. The most important aspect of utilizing long-form content is that it is distributed or hosted on channels where it is expected by that platform’s audience.

Marketing 156

Marketing Social Media Audience Channel 156

ConversionXL

JANUARY 22, 2020

When combined, the two tools are a powerful—and free—personalization engine. Personalize based on channel, campaign, or referral. These can be used across all channels—as long as you can control the link. Since then, Google Optimize has become a primary platform to initiate personalized experiences. Getting the data.

Management 110

Management IP SEO API 110

Duct Tape Marketing

JANUARY 22, 2020

I bet I had you on for your book White Papers, didn’t I? Do you think a lot of mainstream podcasters are going to start using those as distribution channels? So the benefit of YouTube is it’s a search engine and a lot of people forget about that. Mike Stelzner: Thanks for having me back, John.

Social Media 40

Social Media Media San Diego Video 40