crowdSPRING Blog

MARCH 22, 2013

Lean Business: Office Space – A Meditation – [link]. Lean Business: Office Space – A Meditation – [link]. Social Networks by Revenue and Employees, Facebook Stands Above All | Web Strategy – [link]. Verizon Seeks to Shake Up Fees for TV Channels – [link]. Kin – [link]. – [link].

Social Media 105

Social Media Small Business Design Media 105

ConversionXL

FEBRUARY 12, 2019

As Alistair Croll and Benjamin Yoskovitz detail in their book, Lean Analytics, cohort analysis has special relevance for the customer lifecycle, enabling marketers. Where loyal customers come from is important for social media management , ad placement, partnerships, affiliate links , media features, etc. mobile purchasers).

Retention 126

Retention Analytics Campaign eCommerce 126

Startup Lessons Learned

MARCH 13, 2009

Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. Dont chicken out and do a closed beta; get real customers in through real renewable channels. I do agree on the point of knowing how to channel that marketing pr into hard cash.

San Francisco 168

San Francisco PR Lean Early Stage 168

VC Cafe

JUNE 18, 2012

Brandsforce is a plug & play social media marketing platform that generates conversations, engagements and measurable actions on social networks. Our platform extracts the real value from social networks, empowering online businesses to attract, engage and understand users like never before. How do we do this?

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

Startup Lessons Learned

SEPTEMBER 18, 2008

There are other models, in other distribution channels. This can even vary by category, as people apply different criteria to games vs. utilities vs. social networking apps. The Lean Startup Intensive is tomorrow at Web 2.0. On Facebook, viral distribution has proved decisive. Expo SF (May. for Harvard Business Revie.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

mashable.com

OCTOBER 5, 2012

Wordoid , NameVine and Lean Domain Search generate new words by appending their own prefixes and suffixes to your root, though I’ve found many of these results are not very good. You’ve probably already used this trick when a username is taken on one of the big social networking sites. Subscribe to the Business channel.

Naming 104

Naming Startup Social Media RSS 104

SoCal CTO

AUGUST 3, 2010

should have leaned on them a lot more, but I didn't, or at least not in the right ways. Graphs - Chris Dixon , July 22, 2010 It has become customary to use “ graph &# to refer to the underlying data structures at social networks like Facebook. Here’s an example in a direct sales channel.

Software Review 217

Software Review Startup Venture Capital Technical Review 217

Steve Blank

APRIL 15, 2011

The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. This week they were testing one of the most confusing sections of a company’s business model – Customer Relationships - the activities used to “Get, Keep and Grow” customers in a physical or virtual (web or mobile) channel.

Customer 260

Customer Cloud EC2 Channel 260

Up and Running

DECEMBER 15, 2020

For an in-depth guide on how to leverage your business plan, check out this guide on Lean Planning. What you post on social media creates an image of your brand. And we all know that bold, eye-catching visuals define the world of social media. Logos, banners, bios, social handles, etc. Create high-quality content.

Social Media 123

Social Media Media Marketing Audience 123

Up and Running

JULY 26, 2016

Lean marketing. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If you are measuring these two correctly, you can make simple rules/decisions based on your results: If the CAC is over twice the LTV don’t even bother—this channel is likely not going to work. Big press (cheap or free).

Revenue 60

Revenue Acquisition Channel Campaign 60

crowdSPRING Blog

JULY 23, 2013

The claim that social media will drive more customers to your business than search, email or other traditional and online marketing channels has once again been exposed as a myth. A recent study by Custora found that email marketing and search deliver more profitable customers than social media. Social is rarely the last touch.

Social Media 120

Social Media Media Marketing Social Network 120

Both Sides of the Table

NOVEMBER 5, 2012

Costs of product on YouTube content is literally 99% cheaper than traditional TV and; Distribution of content can now go viral and can predictably distributed via social networks. Over time if you produce compelling content you can package it up and repurpose it to distribute through other channels.

Silicon Valley 374

Silicon Valley Los Angeles Distribution Java 374

Steve Blank

JANUARY 26, 2016

Join a select cross-disciplinary class that will put you hands-on with the masters of lean innovation to help bring rapid-fire innovative solutions to address threats to our national security. Targeting, assessments, technology, recipes, and tactics all flow at the speed of a Lean Startup. Army, Navy, Air Force, Marines, CIA, NSA.

Silicon Valley 120

Silicon Valley North Korea Agile Lean 120

crowdSPRING Blog

APRIL 25, 2013

Investing in the wrong marketing channels will do little to help your business grow but can quickly challenge your team and waste your marketing dollars. Nearly 90% of consumers don’t trust posts by companies or brands on social networks. Our best performing marketing channel – by far – is word-of-mouth.

North America 111

North America Customer Europe Social Media 111

techcocktail.com

OCTOBER 23, 2010

But while you are small and lean, take advantage of everyone skills; if someone on your team is a great writer, have them take charge of your press releases and marketing content. Personal Network: Ask your friends and colleagues for suggestions. Your team does not need to be comprised of jacks-of-all-trades.

San Francisco 44

San Francisco Startup PHP San Diego 44

crowdSPRING Blog

MAY 9, 2012

For example, Forrester Research, last year, released a report questioning whether retail stores should invest money in social media marketing efforts. In that report , Forrester and GSI Commerce concluded that retailers wasted money on social media efforts because social networks had little influence on online purchasing behavior.

Social Media 97

Social Media Small Business Media Social Network 97

Occam's Razor

OCTOBER 24, 2016

The art and science of allocating optimal amounts of credit to each marketing channel, based on the activity it created, is called attribution analysis. Attribution analysis will help you understand how to value Social Network AND the Direct channel AND Organic Search. Take a look at the first row above.

Analytics 60

Analytics Metrics Technical Review Channel 60

crowdSPRING Blog

FEBRUARY 20, 2013

Let’s first take a minute to help you understand why you should take the time now to decide whether you should invest some of your marketing and advertising efforts in social media. It’s no secret that social media has become an important marketing channel for small businesses.

Social Media 122

Social Media Small Business Media Social Network 122

ConversionXL

NOVEMBER 16, 2021

Kevan Lee, VP of Marketing at Oyster , leans into the skimmable method when sharing his thoughts and relevant insights about YouTube ads: He promotes his expertise and encourages engagement with a call to action. Newsletters afford you intimacy and attention that’s difficult to foster through other content marketing channels.

Framework 131

Framework Social Media B2B Audience 131

bizthoughts.mikelee.org

MARCH 8, 2012

link] # 4 hours ago Going #lean and testing with imagemaps, cuz concepts are cheap and code is expensive. # iPhone & iPad #distribution #ormaybemarketing # 19 hours ago @davemcclure Idea 2: Partner with someone with an established distribution channel, ie. 2 hours ago What wise & mature words. startupcto

Technical Cofounder 40

Technical Cofounder Cofounder Technical Review Software Review 40

www.vccafe.com

MARCH 11, 2013

Lean Methodology Sources. Steve Blank on Lean Customer Development. Part 3- Lean Cust. Social networking. Social/Sharing. Steve Blank’s Lean Startup Resources. Lean Startup Circle â?? Create your own social network. free enterprise social network. Codeacademy.

Software Review 53

Software Review Technical Review Startup 53

Startup Lessons Learned

SEPTEMBER 19, 2009

Its actually part of a lean startup story. Recently, hes been engaged in a customer validation exercise around a new concept for a political action-oriented social network. For more on his lean startup journey, you can take a look at this slide presentation. Its actually part of a lean startup story.

San Francisco 150

San Francisco Founder DC Washington 150

Startup Lessons Learned

JANUARY 11, 2009

This model has not translated well to the world of social networking, because customers of social networks engage sites in a different way than customers of search engines. Social network page views are much more likely to be internally focused; ads are more of a distraction.

San Francisco 68

San Francisco Social Network Lean Continuous Deployment 68

Steve Blank

JANUARY 17, 2016

These topics were the focus of interviews with the latest guests on Entrepreneurs are Everywhere , my radio show on SiriusXM Channel 111 (airing weekly Thursdays at 1 pm Pacific, 4 pm Eastern.) In ’05, social networking was not quite as prevalent as is it today.

Silicon Valley 120

Silicon Valley North Carolina Cofounder Entrepreneur 120

crowdSPRING Blog

OCTOBER 2, 2012

Done right, content marketing can be a valuable marketing channel for just about any type of business. You can easily search on Twitter, Facebook, and all other social networks. Reuse content across channels. Write a blog post and then find ways to reuse it in other channels. Be consistent across channels.

Marketing 118

Marketing Channel Audience RSS 118

Duct Tape Marketing

AUGUST 26, 2013

Before inbound marketers built libraries of educational content to lean on in their inbound marketing efforts, most outbound approaches simply shouted buy, buy, buy – and that’s the part that turned everyone off. As marketers and the customers they aim to attract fully embraced inbound marketing, outbound marketing became more effective.

Marketing 76

Marketing Social Media Social Network Lead Generation 76

Occam's Razor

NOVEMBER 2, 2015

Do the big gigantic numbers imply that your business should use these social media channels? I believe that it was erroneous not to answer the two questions above, it was erroneous to be tempted by the Big Numbers and not understand how Social Media channels actually worked (streams, home pages, personalization, rankings and more).

Social Media 60

Social Media Media B2C B2B 60

crowdSPRING Blog

MAY 22, 2012

For example, there are five major markets where Facebook is not the top social network : China, Russia, South Korea, Japan, and Vietnam. Facebook’s constant changes make it more difficult for businesses to use Facebook as a marketing channel. Related posts: Lean Marketing: Facebook advertising for newbies.

South Korea 88

South Korea IPO Russia Stock 88

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Boardex and Relationship Science make it easier to understand and map social networks into potential limited partners. Qnary is one of numerous tools which can help build out your team members’ virtual presence.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

crowdSPRING Blog

AUGUST 2, 2016

To that end, it’s another channel for her to motivate the folks willing to help her win. There are those who believe the gaffe might have been what cost him the election, and it only got to that level of influence because of the magnifying impact of social sharing. The role of social media in this election is a little different.

Social Media 48

Social Media Marketing Campaign PR 48

David Teten

SEPTEMBER 6, 2015

At Virgin Mobile USA, Mari led early initiatives in mobile commerce, social networking and advertising. Conventional R&D can only address so many areas and it’s not exactly lean or fast. Understand whom you can approach with what type of a request before you do, and always use warm channels to reach out.

Venture Capital 60

Venture Capital Balance Sheet Technical Review Portfolio 60

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. The Lean Startup Intensive is tomorrow at Web 2.0.

San Francisco 68

San Francisco Lean Retention SEM 68

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). For more about small business customer service strategies, I recommend you read Lean Marketing: Customer service strategies for small business and startups.

Small Business 93

Small Business SEM SEO Social Network 93

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). For more about small business customer service strategies, I recommend you read Lean Marketing: Customer service strategies for small business and startups.

Small Business 84

Small Business SEM SEO Social Network 84

grasshopperherder.com

FEBRUARY 19, 2011

Q: “What will be your best channel for customer acquisition?&# .&# The most clever thing you can possibly say to me is, “I don’t know.&# Q: “When will you have funding secured?&# A: “I don’t know, I’m targeting a six month schedule.&# A: “I don’t know.

Cofounder 47

Cofounder NDA Founder Sweat Equity 47

crowdSPRING Blog

JANUARY 18, 2016

It might be fun to spend two hours daily on Facebook or Twitter hunting for customers, but the more important question you should be asking is whether your prospective customers are looking for you on those social networks. You can also look to see what’s working and what isn’t in specific marketing channels.

Small Business 48

Small Business Churn Rate Advertising Social Media 48

crowdSPRING Blog

DECEMBER 13, 2018

Your brand lives in everyday interactions your company has with its prospects and customers, including the images you share, the messages you post on your website, the content of your marketing materials, your presentations and booths at conferences, and your posts on social networks. Via social media?

Marketing 162

Marketing Charlotte Naming Design 162