Startup Lessons Learned

OCTOBER 23, 2013

Guest post by Lisa Regan, writer for The Lean Startup Conference. Analytics spark more questions and discussion than almost any other aspect of the Lean Startup method. Alistair and Ben, co-authors of the book Lean Analytics, will help you sort it out in our next webcast, Lean Analytics for Non-tech Companies.

Analytics 167

Analytics Lean Widget Metrics 167

Both Sides of the Table

MAY 19, 2010

Another topic we debated early in the program was “lean startup” vs. “ fat startup ” where we both took the obvious hedge and said “it depends.” But truthfully both Dana and I are more aligned with the lean startup principles and believe you only go FAT when you’ve really proved out your product / market fit. Total raised: $29.5mm.

Partner 240

Partner New York City Cofounder Syndicate 240

Steve Blank

DECEMBER 7, 2010

If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. How does it differ on the web versus other channels? Did anything change about Value Proposition or Customers/Users or Channel? Direct channels, indirect channels, OEM.

Wiki 311

Wiki Lean Management Business Model 311

Duct Tape Marketing

MARCH 26, 2021

Staples has developed a reputation in the marketing industry for being a creator of viral content. You’ll hear from Staples on the five positive emotions that are the most effective in content to get people to lean forward and share: happiness, awe, curiosity, empathy, and surprise. Click here to listen to the episode.

Marketing 91

Marketing Silicon Valley Cofounder Framework 91

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. The SaaS test balloons helped gauge the potential traction on social media and other channels. Depending on the channel, delay until you’re ready for that channel.

Product 110

Product Campaign Acquisition Social Media 110

Startup Lessons Learned

NOVEMBER 7, 2008

I too would be concerned about false negatives, but perhaps this strategy could be integrated into a broader market research strategy that included user engagement, viral marketing, etc which would all be quantifiable under the Google analytics. The Lean Startup Intensive is tomorrow at Web 2.0. A very interesting strategy.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

ConversionXL

FEBRUARY 12, 2019

As Alistair Croll and Benjamin Yoskovitz detail in their book, Lean Analytics, cohort analysis has special relevance for the customer lifecycle, enabling marketers. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. How to drive repeat purchases by cohort.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

MAY 29, 2019

What does it take to grow a YouTube channel? Is a channel more than the sum of its video parts? Some solutions are simple—you need a consistent visual presentation on your channel page and across videos. If YouTube channel growth has felt unattainable, you’re not alone. Are most companies’ YouTube channels succeeding?

Channel 106

Channel Video Audience Software Review 106

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. And then they come check us out, and then like, Hey, so we have a pretty good viral product led growth experience as well for us internally.

Marketing 76

Marketing Differentiation B2C PR 76

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. The Lean Startup Intensive is tomorrow at Web 2.0.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Up and Running

JULY 26, 2016

Lean marketing. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If you are measuring these two correctly, you can make simple rules/decisions based on your results: If the CAC is over twice the LTV don’t even bother—this channel is likely not going to work. Big press (cheap or free).

Revenue 60

Revenue Acquisition Channel Campaign 60

Steve Blank

FEBRUARY 12, 2015

You’ll realize you’re ready to exit the Search step when you have customer validation: You’ve found a sales channel that matches how the customer wants to buy and the costs of using that channel are understood. Filed under: Family/Career/Culture , Lean LaunchPad , Venture Capital. Time to Make New Friends. Lessons Learned.

Startup 120

Startup Lean Venture Capital Advisory Board 120

SoCal CTO

OCTOBER 8, 2009

We'll need to look at different customer acquisition channels, figure out how they are converting, and the expected lifetime value of customers acquired through those channels, and apply cost to those channels. The other thing that I think he's really done well is his look at value of different marketing channels.

Metrics 225

Metrics Startup Retention Acquisition 225

Both Sides of the Table

NOVEMBER 5, 2012

Costs of product on YouTube content is literally 99% cheaper than traditional TV and; Distribution of content can now go viral and can predictably distributed via social networks. Over time if you produce compelling content you can package it up and repurpose it to distribute through other channels. As humans we like story telling.

Silicon Valley 374

Silicon Valley Los Angeles Distribution Java 374

crowdSPRING Blog

MAY 19, 2013

As a result of more and more small businesses have sought alternative channels for their marketing strategies, such as value-add partnerships, inbound marketing campaigns, search engine optimization and social media marketing. Related posts: Lean Marketing: Facebook advertising for newbies. Take action.

Small Business 96

Small Business Social Media Marketing Lean 96

ConversionXL

MARCH 31, 2021

The more shares a piece of content gets, the higher the chance of it ‘going viral. You can rig the game and play with these metrics if you want, by creating viral content or one that’s super searched for…but has nothing to do with your business. “Content has to serve the needs of my audiences and their preferred channels.

SEO 163

SEO Metrics Social Media Audience 163

Rob Go

JANUARY 12, 2015

In companies that require more viral distribution, a great team still has an advantage, but perhaps less of one. Often, consumer companies that gain early traction do so on completely new, emerging distribution channels that an experienced operator who is used to working at greater scale is completely unfamiliar with.

B2B 28

B2B Early Stage Distribution Software Review 28

View from Seed

JANUARY 13, 2015

In companies that require more viral distribution, however, a great team has some advantage, but perhaps less than in B2B. Often, consumer-facing companies that gain early traction do so on completely new, emerging distribution channels with which an experienced operator used to working at greater scale is completely unfamiliar.

Seed Stage 120

Seed Stage B2B Distribution Early Stage 120

Brandanew

AUGUST 4, 2015

d) Maintaining coherence on all channels. For children or young adults, social media may seem lucrative but there are always some inherent risks in a media that can go viral. It is harder when you are a lean Startup trying to get everything in place faster and in a more efficient manner. c) Constant testing. Please do share!

Social Media 100

Social Media Marketing Later Stage Media 100

Steve Blank

APRIL 20, 2021

And Jennifer is now my co-instructor in the Stanford Lean LaunchPad class.). Over the last two decades Shawn has seen hundreds of startups use the Lean Methodology. In the Roku case study we’ve chosen three execution branches: (1) delivery platforms, (2) sales channels, and (3) chip platforms. Sales channels.

Product 436

Product Viral Channel San Francisco 436

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? Let’s look at a viral growth company, like Facebook. As soon as possible!&#

Customer 156

Customer San Francisco Viral Lean 156

Startup Lessons Learned

JANUARY 11, 2009

If you ask an expert in Facebook apps to come help build yours, youll usually hear the same advice: build your app for virality. Thats sensible advice; most people who have made a business on Facebook rely on the viral driver of growth. If you have a virally-growing app, you dont need the extra installs. Expo SF (May.

San Francisco 68

San Francisco Social Network Lean Continuous Deployment 68

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Expo SF (May.

San Francisco 68

San Francisco Lean Retention SEM 68

crowdSPRING Blog

JULY 13, 2016

Related posts: 5 great viral marketing campaigns (and what small businesses can learn from them!). Marketing 101: channel management and the digital domain. Lean Marketing Tips: Hyperlocal Marketing Channels.

Marketing 48

Marketing Startup Differentiation Naming 48

Up and Running

MAY 23, 2016

Step 1: Start with a lean plan. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods. In the tactics section, list your sales channels and describe how you will be selling your products.

Software Review 74

Software Review Software Delaware Forecast 74

crowdSPRING Blog

FEBRUARY 23, 2016

Some tech startups have used this strategy very effectively, creating a viral effect for signups that far exceeded any paid marketing that they could have pursued. Related posts: Lean Marketing: Public Relations strategies for small businesses and startups. Marketing 101: channel management and the digital domain.

Small Business 48

Small Business Marketing Flash Demand 48

crowdSPRING Blog

FEBRUARY 23, 2016

Some tech startups have used this strategy very effectively, creating a viral effect for signups that far exceeded any paid marketing that they could have pursued. Related posts: Lean Marketing: Public Relations strategies for small businesses and startups. Marketing 101: channel management and the digital domain.

Small Business 48

Small Business Marketing Flash Demand 48

Startup Lessons Learned

MARCH 24, 2009

This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning. Heres why I dont think engagement loops are that helpful: unlike viral loops, its not bad if its not self-sustaining.

Metrics 88

Metrics San Francisco Lean Viral 88

Startup Lessons Learned

SEPTEMBER 18, 2008

There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. So far, I dont see any apps that have much in the way of viral distribution. Expo SF (May.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

YoungUpstarts

FEBRUARY 14, 2017

Assuming you have tested the product and have some users, it would be a good idea to review your channels to market and how effective they are. According to the Lean Startup , there are 10 different types of Pivot. Channel pivot. The channel is often referred to by sales teams when identifying the route to their customers.

Technical Review 157

Technical Review Architecture Revenue Channel 157

Startup Lessons Learned

MARCH 13, 2009

Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. If the viral coefficient is 0.9, Dont chicken out and do a closed beta; get real customers in through real renewable channels. The Lean Startup Intensive is tomorrow at Web 2.0.

San Francisco 168

San Francisco PR Lean Early Stage 168

Ben's Blog

MAY 15, 2020

Andrew : Why Loom and Zoom and Clubhouse and some of the other new social experiences benefit is that you can use the current boom in engagement and viral growth to build out your network. In a lot of the startup conversations I’ve been having, if you lean too far that way, it doesn’t resonate with people. Andrew : Right.

Founder 36

Founder Conversion Technical Review Cash Position 36

Startup Professionals Musings

SEPTEMBER 16, 2011

His new book on this subject, “ The Lean Startup ,” lays out how today's entrepreneurs use continuous innovation to create radically successful businesses. Most startups these days use one of three primary growth engines: the viral, sticky, and paid growth models. Channel pivot.

Lean 255

Lean Entrepreneur Silicon Valley Architecture 255

A Smart Bear: Startups and Marketing for Geeks

APRIL 9, 2013

Guest post by Ben Yoskovitz, the co-author of Lean Analytics , a new book on how to use analytics successfully in your business. Unfortunately, due in part to the popularity of Lean Startup and the concepts it promotes, the pivot has been bastardized to the point where it doesn’t mean much to people anymore. Was it a lazy pivot?

Lean 284

Lean Analytics Metrics Viral 284

Startup Professionals Musings

DECEMBER 3, 2012

His popular book on this subject, “ The Lean Startup ,” lays out how today's entrepreneurs use continuous innovation to create radically successful businesses. Most startups these days use one of three primary growth engines: the viral, sticky, and paid growth models. Channel pivot.

Silicon Valley 273

Silicon Valley Architecture Startup Channel 273

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. 9) Accelerate portfolio company value.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Brandanew

JUNE 20, 2016

Contrary to what you may want to hear, going viral doesn’t have much to do with it. It’s important to stay lean and stick to processes as you grow in this field so that you’re on the right path and do not over-invest in channels and platforms that do not work for you. What does success mean?

Marketing 124

Marketing Framework Curation Matching 124