Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Here's why I think you'll love it: Chapter 1 The Bold New World of Web Analytics 2.0. Here we go.

Analytics 71

Analytics Web Technical Review Metrics 71

YoungUpstarts

APRIL 28, 2015

In this post let me show you why and how by using this marketing channel one can generate leads and drive sales without spending an arm and a leg. And to further build your confidence here’s a case study about how a Singapore-based cleaning services business achieved success with search engine PPC ads.

Small Business 100

Small Business Marketing Campaign PPC 100

Both Sides of the Table

OCTOBER 29, 2009

was the “static&# web. Traditional media companies published their stories on the web. was the 2-way web. And it is the most notable media darling not making any money so everyone is asking the question – how will they make money? I then remember when Amazon started selling books on the web.

Technical Review 286

Technical Review Advertising Early Stage Internet 286

Hearpreneur

NOVEMBER 9, 2022

As a successful travel site, blog, and social media presence, technology has made it extremely easy for us to discover and establish relationships with potential writers and contributors, never mind, advertisers, from all over the globe. Nobody wants to be associated with a company that has poor web visibility. 25- Number of ways.

Technical Review 85

Technical Review Technology Entrepreneur Software Review 85

The Startup Magazine

MARCH 28, 2021

When e-commerce first took off in the 1990s, web traffic was regarded as the most critical metric for measuring a website’s popularity. Some other important metrics to consider while measuring website traffic include: Numbers of sessions: It includes assessing how successful traffic-building strategies (SEO, PPC, etc.)

SEO 177

SEO Social Media Search Campaign 177

Brandanew

DECEMBER 28, 2015

One way to accelerate SEO is to fully leverage the social media potential. Here are the five best ways to boost SEO through social media. By targeting websites and blogs with big audiences and substantial social media content sharing, you can piggyback on these established social networks to make your content more visible.

Social Media 100

Social Media SEO Media Ohio 100

The Startup Magazine

OCTOBER 16, 2023

Unlike other forms of digital marketing like social media advertising or PPC that provide short-term results, SEO is a strategic process that helps in establishing a lasting online presence. An adept SEO agency knows how to harness social media channels to drive more traffic to your site and improve online visibility.

SEO 88

SEO Metadata Lead Generation Startup 88

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

Duct Tape Marketing

MARCH 21, 2024

My guest today is Tim Brown Hook Agency, a Google paid ads, SEO and web design firm that focuses primarily on roofing companies, HVAC, companies and home services businesses. Do you think that today, the world we live in today, everybody should have a YouTube channel. And PPC gets to just be like, Hey, we're over here making money.

SEO 65

SEO Technical Review Viral Video 65

Hearpreneur

DECEMBER 15, 2017

I started out working for various agencies and eventually I was recruited to work in-house for a Fortune 500 company doing SEO and PPC work. While I had previous experience with many various aspects of online marketing such as web design, email marketing, etc., Thanks to Olin Downs, Social Shark Media ! #11-Dream

Entrepreneur 114

Entrepreneur Czech Republic Retention B2C 114

ConversionXL

MARCH 3, 2016

For example, Alex is responsible for paid channel and Shanelle is responsible for social media, but they rarely speak or share insights. That can inform your content, SEO and PPC strategies. Social Media Custom Reports. Social Media Performance Analysis Report. PPC Custom Reports.

Analytics 48

Analytics Customer PPC Metrics 48

Occam's Razor

SEPTEMBER 20, 2010

You see if you don't implement your links properly the person shows up to your site without any tracking parameters and thus fail to help your web analytics tool to put that visitor in the right source bucket. Missing web analytics tag from landing pages. They land on a page that is missing the web analytics tag.

Analytics 122

Analytics Software Review Campaign Flash 122

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail. Aggregated search engine level analysis.

Search 154

Search SEO Analytics Engineer 154

ConversionXL

JUNE 24, 2020

Some businesses approach companies on the “dark web” to click on ads on their website. Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . Ad Age estimates that $1 out of every $3 spent on PPC is subject to click fraud.

PPC 121

PPC IP Idaho Non-Compete 121

Hearpreneur

JULY 20, 2018

MissHeard Media is a media and live event company that empowers and inspires tween and teen girls. The name MissHeard Media came as a group effort. Thanks to Lindsey Turnbull, MissHeard Media ! #2- It also helped that the domain and social channels were available. 1- Group effort. Photo Credit: Lindsey Turnbull.

Naming 72

Naming OTC Entrepreneur PPC 72

crowdSPRING Blog

OCTOBER 10, 2018

According to Larry Kim, founder and CEO of MobileMonkey, “Facebook Messenger chatbots are the #1 growth marketing channel for the next +5-10 years.” Kim explains: There are more daily active users of popular messaging applications than social media applications, yet less than 1% of companies are doing chat marketing.

Marketing 87

Marketing Software Review Campaign Widget 87

ConversionXL

OCTOBER 21, 2012

Compared to social media and content marketing, email is a mature channel for engaging online consumers. According to their case study , this segmented landing page converts at 25% – well above the PPC conversion rate average of just 3.5%. The best way to create these segmented landing pages is to come up with a template.

Campaign 111

Campaign Email Clickthrough Sales 111

Duct Tape Marketing

FEBRUARY 22, 2016

SEO Is An Integral Marketing Channel written by Guest Post read more at Duct Tape Marketing. If they can’t find your website, or don’t like what they see in terms of your web presence or reviews, they buy elsewhere. . He owns & operates Kansas City Web Design®, a Kansas City inbound marketing agency , and Kansas City SEO®.

SEO 28

SEO Channel Kansas City Kansas 28

Brandanew

FEBRUARY 10, 2016

It does not cost much actually but makes you look completely professional and also you get full control over the web design and more importantly your brand. Be it social media, other communities, or to your Email list, share your work! PPC adverts are the most well-known forms of online advertising. Choose your names carefully.

PPC 100

PPC SEO Reputation Community 100

Brandanew

DECEMBER 21, 2015

Optimize your website design and social media presence. Push up your social media advertising & PPC campaigns. Make your website mobile friendly: Do not over invest in ad spending on social media when you can’t provide the optimal mobile site experience. of consumers turn to social media to find the right gift.

eCommerce 100

eCommerce Sales Social Media Campaign 100

Up and Running

APRIL 30, 2014

These days a startup or entrepreneur can use any number of web-based techniques to spread the word of their business, and these include such strategies as using SEO (search engine optimization), social media marketing, and ‘PPC campaigns’ (which consist of advertisements that are paid for on a ‘per click’ basis).

Small Business 113

Small Business Marketing Advertising SEO 113

searchengineland.com

MAY 30, 2012

Social Media. What is Social Media Marketing. Social Media Columns. How To: Social Media Marketing. Social Media Marketing Library. Our Social Media Marketing Events. How To: Social Media Marketing. Enterprise Social Media Management Software. Enterprise Web Analytics in the Facebook Era.

SEO 54

SEO SEM Social Media Search 54

Duct Tape Marketing

JULY 20, 2017

Your company has put effort into marketing to get your visitors to your site, perhaps through pay per click advertising, sending out email campaigns or having a successful social media presence. Contact channels. Match Landing Page with PPC Ads. Contact Channels. How to Improve the Visitor Experience. Website design.

Sales 48

Sales PPC Lead Generation Mobile 48

Duct Tape Marketing

OCTOBER 30, 2012

Pay-per-click advertising (PPC), when used correctly, is a very powerful way to drive traffic and conversions. With the YouTube Video Targeting Tool you can put your ads in specific video channels or even specific videos. Savvy PPC bidders can find some real bargains here for long tail kinds of terms. If You Liked This Post. :

Advertising 68

Advertising PPC Social Media B2B 68

ConversionXL

JULY 25, 2016

Each time you integrate with a new tool, add new social media buttons, and make other changes to your site in an effort to get more traffic and more conversions, you are likely to check your site more frequently. Hidden Social Media Traffic. Chances are you have a few team members heading to your site and every now and then, too.

Analytics 48

Analytics Social Media Channel Campaign 48

ConversionXL

MAY 11, 2013

Without call tracking, you have no idea what web pages that caller has visited. For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. But we don’t have to be.

Analytics 116

Analytics Phoenix PPC Campaign 116

ConversionXL

NOVEMBER 17, 2022

For overall web analytics: Google Analytics 2. It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. For example, which channels drive the most traffic to your product page?

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! If you don't stink completely, things on the the web always go up and to the right over time – the argument is simply about the slope of the line and short term fluctuations. See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. Don't open Google Analytics or Yahoo Web Analytics yet! I want to know if they have even a simplistic understanding of how to rock social media. We work very hard. We torture SiteCatalyst.

Web 138

Web Analytics Technical Review Affiliate 138

Hearpreneur

APRIL 22, 2020

Once I had created the list I then checked the availability of the name for a website and all corresponding social media sites. The criteria I used here are all names available as www.com and if the full name was already taken on social media a good acronym that I could use consistently. Thanks to Kirk Williams, ZATO PPC Marketing ! #15-

Naming 133

Naming Nepal Entrepreneur LLC 133

Occam's Razor

JULY 1, 2013

Step Two: Count the unique pageviews in each of those areas, the data will be in your web analytics tool. And can''t you just see how this really deep understanding of customer interest, based on their data and not your opinions or, worse, an "expert''s" opinion, will be incredible when it comes to fueling your social media strategy?

Search 135

Search Analytics PPC Green 135

Occam's Razor

APRIL 21, 2014

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. Tactical advice: Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

FEBRUARY 25, 2013

I've typed in as many things as I could think about connected to having a web analytics practice (i.e. and specialized PPC tools and email or other software. Web Analytics, the first two rows disappear, the third might not apply, but the rest might. Media Optimizations 2. Total Cost of Ownership). Say you use Yahoo!

Analytics 142

Analytics DC Revenue Web 142

Occam's Razor

MAY 14, 2012

No eBay PPC ad or SEO listing showed up. Bonus Two: Video: Enhancing Brand Strength (and Avoiding Brand Destruction) via Social Media ]. "Timing Sometimes it all works together. Recently I saw a TV ad by eBay for designer jeans. I typed designer jeans into Google (for that is what people do when they watch TV).

Analytics 128

Analytics Search Advertising Metrics 128

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. SEO & PPC, Because You Should! You spend money on SEO and PPC. Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

FEBRUARY 26, 2020

Traffic attribution identifies which sources drive visitors to a web property. results) to the correct traffic source to compare the performance of marketing activities across various channels. Which social media post was this link a part of? The utm_medium value identifies the communication channel used to create the source.

Analytics 118

Analytics Campaign Email Channel 118