ConversionXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Startup Professionals Musings

DECEMBER 2, 2022

The most common failures are solutions looking for a problem, lack of a defined market, or an inadequate revenue model. Word-of-mouth and viral marketing are popular terms these days, but are rarely adequate to initiate a new business. Be specific on sales channels and marketing initiatives. Revenue model. Production.

Business Model 256

Business Model Distribution Viral Green 256

Startup Professionals Musings

SEPTEMBER 28, 2015

Common failures I see along these lines include: solutions that are "nice to have" but don't address painful problems; a business model that lacks a means for bringing in revenue; and a founder who has turned a blind eye toward his or her competitors. Physical products often require access to existing distribution channels.

Exit Strategy 120

Exit Strategy Technical Review Distribution Viral 120

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product.

API 167

API Viral Startup Retention 167

Startup Professionals Musings

APRIL 7, 2023

These days, even viral marketing requires real money, for events and promotions. A valid milestone might be closing a specific big-name customer or channel, such as Walmart, or it might mean getting your first 100,000 social-media followers, by a given target date. Make sure allocation amounts are reasonable.

Elevator Pitch 228

Elevator Pitch Salary Angel Investor Viral 228

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. Resist the urge to delegate accounting decisions, under the assumption that incoming revenue takes the pressure off.

Social Media 329

Social Media Metrics Viral Channel 329

Steve Blank

FEBRUARY 26, 2020

There are two reasons to raise money: You have a killer idea that is only partially validated, that you think can get to $50M+ of revenue in 5 years with 80%+ gross margins (if margins are lower, you need a lot more revenue)and you need money to get to product-market fit, or. Not all startups need outside investment to grow.

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

Startup Professionals Musings

JULY 12, 2020

These days, even viral marketing requires real money, for events and promotions. A valid milestone might be closing a specific big-name customer or channel, such as Walmart, or it might mean getting your first 100,000 social-media followers, by a given target date. Make sure allocation amounts are reasonable.

Elevator Pitch 336

Elevator Pitch Salary Angel Investor Viral 336

Hearpreneur

JANUARY 22, 2023

In recent years, eCommerce companies have begun to increase revenue by selling products directly via social media networks. Regarding trade financing, many banking partners have only begun their digital journey. When you connect your story to a viral event and piggyback on its coverage you can get attention.

Artificial Inteligence 124

Artificial Inteligence Technical Review Entrepreneur Social Media 124

ConversionXL

MARCH 6, 2019

The same video content likely works well in other channels. Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. The strategy, according to Google, improves ad recall (and, undoubtedly, YouTube revenues). Stay on brand.

Video 129

Video B2B Technical Review Campaign 129

mashable.com

JULY 18, 2012

Subscribe to the Business channel. Setting a value is always difficult especially when you come across so many companies that are pre-revenue and sometimes pre-monetization strategy. A year or so ago the news was that Google and or YouTube was going to help small partners/studios with funding that would be recovered by ADD revenue.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

mashable.com

JUNE 11, 2013

Assuming Virality. "A I have news for you: Theyre not coming and youre not going to go viral. Services dont spontaneously go viral. High virality is almost always the product of early and deliberate product design decisions. Your early partners, co-founders, investors and hires are crucial to get right.

Cofounder 111

Cofounder Technical Review Startup Software Review 111

Startup Professionals Musings

JANUARY 17, 2013

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Establish partners and referrals. Figure out what is valuable to your audience.

Marketing 265

Marketing Viral SEM Startup 265

Startup Professionals Musings

MARCH 16, 2014

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Establish partners and referrals. Figure out what is valuable to your audience.

Marketing 257

Marketing SEM Viral Social Media 257

David Teten

DECEMBER 3, 2019

But in business, you want a lot of partners. In the private equity universe, most Partners have primary training as deal-makers, not as managers. See Bessemer Venture Partners’ A comprehensive guide to security for startups. A tool like Quuu identifies relevant, shareable content to keep your social media channels active. .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Startup Lessons Learned

DECEMBER 14, 2009

A great product enables customers, developers, partners, and even competitors to exchange their unique currencies in combinations that lead to financial success for the company that organizes them. In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. And this is true outside of games.

Customer 156

Customer San Francisco Viral Lean 156

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Steve Blank

DECEMBER 7, 2010

If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. Instead you will be getting your hands dirty talking to customers, partners, competitors, as you encounter the chaos and uncertainty of how a startup actually works.

Wiki 311

Wiki Lean Management Business Model 311

Occam's Razor

FEBRUARY 3, 2014

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. So, lots of content combined with an engaged audience (contributing and participating in consumption), driving great branding and real world revenue. Owned Brand Channel. From Hannah Hart to Emily Graslie.

Analytics 149

Analytics Marketing Audience Channel 149

Startup Professionals Musings

NOVEMBER 11, 2013

Even a non-profit has to generate revenue (or donations) to offset operating costs. If this is your first time around, find a partner who has “been there and done that” to balance your passion and bring experience to the team. Don’t quit your day job until new revenue is flowing. Even viral marketing costs real money and time.

Intellectual Property 251

Intellectual Property Startup Viral Early Stage 251

Up and Running

MAY 23, 2016

In fact, SaaS industry revenue is projected to grow from $49 billion in 2015 to $67 billion in 2018, a compound annual growth rate of approximately eight percent. In the tactics section, list your sales channels and describe how you will be selling your products. Usually, this is via storefronts, online, or via distributors.

Software Review 74

Software Review Software Delaware Forecast 74

Both Sides of the Table

FEBRUARY 3, 2011

They realized for them this was dumb because people didn’t want to use up their credits so viral adoption wasn’t happening quickly enough. How has the viral coefficient been for you? Gregg gave us specifics on how viral adoption has worked. The viral adoption went to 15-20 per share action. . <Small

Viral 303

Viral Investment Bankers Video Business Model 303

Startup Professionals Musings

OCTOBER 1, 2012

Even a non-profit has to generate revenue (or donations) to offset operating costs. If this is your first time around, find a partner who has “been there and done that” to balance your passion and bring experience to the team. Don’t quit your day job until new revenue is flowing. Even viral marketing costs real money and time.

Intellectual Property 274

Intellectual Property Entrepreneur Viral Early Stage 274

mashable.com

MAY 24, 2011

Mobile commerce revenues may still pale in comparison to their ecommerce brothers, but we’re already seeing signs of mobile commerce’s potential. David Eads, the vice president of product marketing at Kony Solutions recently wrote an article for Mobile Commerce assessing the mobile channels brands need to support.

Mobile 90

Mobile Web Social Media Software Review 90

ReadWriteStart

JANUARY 27, 2011

This partnership speaks to a core philosophy of the program where we encourage entrepreneurs to get as much customer validation as possible before raising too much money, use other people's channels if you can get to them, don't burn too much cash, and all that good fiscal conservative stuff. million in revenue. SOCO Games.

Dilution 114

Dilution Revenue Finance Entrepreneur 114

ConversionXL

MAY 27, 2022

Then they increased their revenue from $2M to $6M in six months. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. Your number one metric for any marketing initiative should be revenue. Pay attention to your close rate per channel.

Demand 124

Demand B2B Distribution Channel 124

Startup Professionals Musings

MAY 31, 2014

These days, even viral marketing requires real money, for events and promotions. A valid milestone might be closing a specific big-name customer or channel, such as Walmart, or it might mean getting your first 100,000 social-media followers, by a given target date. Make sure allocation amounts are reasonable.

Elevator Pitch 285

Elevator Pitch Salary Angel Investor Viral 285

mashable.com

NOVEMBER 2, 2011

What is your viral coefficient? Include screenshots of your product , a video walk-through and one or two charts that display traction or revenue. Subscribe to the Business channel. Thanks to Mashable’s Supporting Event Partners. viral video. Global Syndication Partners. Don’t focus on press.

Social Media 80

Social Media Startup Angel Investor RSS 80

Startup Professionals Musings

AUGUST 5, 2018

These days, even viral marketing requires real money, for events and promotions. A valid milestone might be closing a specific big-name customer or channel, such as Walmart, or it might mean getting your first 100,000 social-media followers, by a given target date. Make sure allocation amounts are reasonable.

Elevator Pitch 139

Elevator Pitch Salary Angel Investor Viral 139

Startup Professionals Musings

MAY 14, 2012

Word-of-mouth and viral marketing are popular terms these days, but are rarely adequate to initiate a new business. Be specific on sales channels and marketing initiatives. Some products and services can be sold and distributed online, others require multi-level distributors, partners, or value-added resellers. Revenue model.

Business Model 242

Business Model Distribution Viral Green 242

Startup Professionals Musings

DECEMBER 7, 2010

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Establish partners and referrals. Figure out what is valuable to your audience.

Marketing 235

Marketing SEM Startup Viral 235

Both Sides of the Table

FEBRUARY 12, 2017

billion and revenues likely exceeding $250 million (Wikipedia lists 2015 revenue at $167 million). I began asking around who the smartest people in the online media industry were and two names came up again and again — Jonah Peretti (social & viral content) and Ze Frank (social video).

Media 210

Media Los Angeles Russia Viral 210

Startup Professionals Musings

JULY 29, 2016

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. Resist the urge to delegate accounting decisions, under the assumption that incoming revenue takes the pressure off.

Social Media 120

Social Media Metrics Viral Channel 120

Gust

MARCH 9, 2014

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Establish partners and referrals. Figure out what is valuable to your audience.

Marketing 146

Marketing SEM Viral Social Media 146

Gust

NOVEMBER 3, 2013

Even a non-profit has to generate revenue (or donations) to offset operating costs. If this is your first time around, find a partner who has “been there and done that” to balance your passion and bring experience to the team. Don’t quit your day job until new revenue is flowing. Even viral marketing costs real money and time.

Intellectual Property 183

Intellectual Property Startup Viral Early Stage 183

mashable.com

SEPTEMBER 14, 2011

If you’re working with an open source project, for example, it’s important that you have a definitive business model to drive revenue — though not at the cost of alienating your community of core contributors. Also consider an area for its potential business partners (software integrators, resellers, etc.) All Rights Reserved.

France 77

France Marketing Social Media Startup 77

Startup Professionals Musings

JANUARY 29, 2011

Word-of-mouth and viral marketing are popular terms these days, but are rarely adequate to initiate a new business. Be specific on sales channels and marketing initiatives. Some products and services can be sold and distributed online, others require multi-level distributors, partners, or value-added resellers. Revenue model.

Business Model 246

Business Model Distribution Viral Green 246