Startup Professionals Musings

FEBRUARY 18, 2016

Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. Here are ten examples to get your creative juices flowing: Targeted direct marketing. Online, everyone wants to know which ad each customer is most likely to click. Customer retention with churn modeling.

Analytics 120

Analytics Retention Social Media Campaign 120

YoungUpstarts

OCTOBER 3, 2019

The website address is often the first point of contact for your customers. Make it easy for customers to find what they are looking for, and your hopes of success will improve. . Unfortunately, prospective customers will fail to trust your site if it seems as though you are hiding details. Your Domain Name Is Poor.

Sales 113

Sales Software Review Social Media eCommerce 113

Steve Blank

OCTOBER 24, 2016

Microsoft entered the 21st century as the dominant software provider for anyone who interacted with a computing device. 16 years later it’s just another software company. Visionary CEOs are product and business model centric and extremely customer focused. Rarely does it regain its former glory. Here’s why.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Steve Blank

OCTOBER 24, 2016

Microsoft entered the 21st century as the dominant software provider for anyone who interacted with a computing device. 16 years later it’s just another software company. Visionary CEOs are product and business model centric and extremely customer focused. Rarely does it regain its former glory. Here’s why.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Startup Professionals Musings

APRIL 19, 2020

Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. A software product is a classic example of a scalable solution, since it costs real money to build the first copy, but unlimited additional copies can be quickly cloned for almost no incremental cost.

Hockey Stick 386

Hockey Stick Intellectual Property Startup Non-Compete 386

Startup Professionals Musings

MAY 4, 2011

Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility. As an example, a few years ago I worked for small software company selling an expensive enterprise workflow product.

Partner 225

Partner Non-Compete Merger Technical Review 225

YoungUpstarts

DECEMBER 5, 2013

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. I have been involved in many of these innovations, mainly through my last startup venture, a company that became the world’s leading provider of credit card loyalty solutions with bank customers in 30 countries.

Programming 150

Programming Turkey Social Media Redemption 150

The Startup Magazine

OCTOBER 21, 2021

Integrating your online store with apps and plugins helps reach your customers better. Contacts in your Facebook account make all the difference in marketing your product. It provides online stores with tools close to global brands to get their customers. It taps into the impulse buying of customers. Bold Upsell.

Social Media 170

Social Media Email SMS Advertising 170

YoungUpstarts

NOVEMBER 15, 2013

Internal change happens within the business walls and is not necessarily customer facing. External change is always customer facing; it’s most noticeable to your customers and competition. For example, If I had the latest CRM software, then everything would be great. Get up close and personal with customers. .

Florida 145

Florida Cofounder Tampa Technical Review 145

Hearpreneur

FEBRUARY 8, 2023

As an entrepreneur, joining organizations or networking groups can allow you to connect with like-minded people who can provide you with information and support, and refer customers to you. These include the National Retail Federation, the E-commerce Association, the Direct Marketing Association, and the American Marketing Association.

Community 96

Community Architecture Entrepreneur Networking 96

Ben's Blog

JUNE 18, 2011

In 2000, I was CEO of the first cloud computing company, Loudcloud, where the price for a customer running a redundant version of a basic internet application was approximately $150,000 per month. Software is eating the world. Books were just the first of many industries to be eaten by software. What is next? What is next?

Technical Review 76

Technical Review Software Review Valuation Internet 76

A Smart Bear: Startups and Marketing for Geeks

JANUARY 25, 2010

Ask potential customers 3 specific things (market research). With customization (i.e. Existing Customers. Potential customers currently trialing your stuff. Sure you want to pitch your stuff, but this is a fantastic opportunity for direct market research on your potential customers!

Software Review 287

Software Review Sales Email Naming 287

Both Sides of the Table

APRIL 28, 2010

Here’s why that is important: when users are on your website you want to convert them to become paying customers. It’s true that the carrier then gets their huge slice for being the billing and payment engine but the idea is that you as a website more than make up for this in terms of customer conversion.

Venture Capital 270

Venture Capital Cofounder Spain San Diego 270

ConversionXL

NOVEMBER 16, 2011

Customers will often register on a site simply to view specific content or to use a particular service, and unless the content or service is truly revolutionary, they may not come back a second time. Getting a customer to subscribe to your offer is NOT enough. Customers really pay attention to the signup confirmation page.

Software Review 85

Software Review Technical Review Widget Email 85

YoungUpstarts

JUNE 11, 2018

When customers enter that fence, you’re able to market to them and send them messages. Not only is this convenient for you as a business owner, but it’s also very convenient and helpful for customers. Think about your industry and what could help your customers and your business at the same time. Who is your competition?

Small Business 189

Small Business Marketing Massachusetts SEO 189

mashable.com

JULY 18, 2012

And maybe you heard of a tiny Linux-based mobile software designer Google bought in 2005, called Android Inc.? Google purchaed travel industry software company ITA Software for $700 million in July 2010. Google uses ITAs software to optimize its travel and flight search. ITA Software. ITA Software.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

Startup Professionals Musings

SEPTEMBER 7, 2013

Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. A software product is a classic example of a scalable solution, since it costs real money to build the first copy, but unlimited additional copies can be quickly cloned for almost no incremental cost.

Hockey Stick 278

Hockey Stick Intellectual Property Startup Non-Compete 278

ConversionXL

JANUARY 26, 2017

A 2014 survey by Econsultancy revealed , “Just 42% of companies are able to measure customer lifetime value.” Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. The ROI of Post-Purchase Emails.

Retention 48

Retention Email eCommerce Software Review 48

Women Entrepreneurs Can

JANUARY 19, 2021

Effective marketing is at the core of any online strategy. However, all too often, people think that effective marketing is simply knowing how to advertise. Direct marketing like that is useful, and it is one of the best ways to get a short-term surge of customers when you start a campaign. Understand the Funnel.

Marketing 52

Marketing Social Media Campaign Advertising 52

crowdSPRING Blog

FEBRUARY 11, 2019

Helping teams to better communicate with each other and helping companies to better communicate with the market. Helping clients with software and/or hardware issues. basic infrastructural costs like phone and internet service, scheduling and invoicing software, etc… marketing and advertising costs.

Small Business Administration 86

Small Business Administration Small Business Social Media Elevator Pitch 86

Austin Startup

FEBRUARY 24, 2019

This is a huge recruiting year for data.world as we’ve found our product-market fit in the enterprise. data.world and our modern catalog for data and analysis is a new category of software, much like Bazaarvoice and Coremetrics created new categories before, and the brilliant book Play Bigger helped us find it. in honor of my mother.

Software Review 48

Software Review Sales Cofounder Analytics 48

Steve Blank

SEPTEMBER 27, 2010

In Customer Development the goal of a minimum feature set is to pare the features of the first product release to the minimum necessary for early customers. And once you got the data you asked for, it still took weeks or months for a marketer to tease out any customer insight and trends from the data. An Epiphany.

San Francisco 230

San Francisco Database Advisory Board Silicon Valley 230

YoungUpstarts

SEPTEMBER 27, 2016

The more prospective customers you are able to reach out to and the more efficiently you are able to move each customer through your sales funnel, the more sales you will be able to make even with many sales failing to fall through. For instance, how many cold calls have lead to conversions vs. direct marketing sales letters?

Sales 100

Sales Finance Conversion Email 100

Startup Professionals Musings

FEBRUARY 14, 2016

Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. A software product is a classic example of a scalable solution, since it costs real money to build the first copy, but unlimited additional copies can be quickly cloned for almost no incremental cost.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

ConversionXL

JULY 11, 2016

Either way, user feedback is not about asking your customers how to solve problems. Three techniques to write better copy: Surveys – learn customers’ challenges and questions via surveys. Spying – spy on customers by putting yourself in their shoes. Can the change alter customer behavior? performance.

PPC 48

PPC Analytics Video Non-Compete 48

entrepreMusings

AUGUST 4, 2011

Do-it-yourself research and inexpensive alternatives to highly-tuned studies can provide small businesses with all the market information they need. It can be the difference between continuing to run a company with limited connectivity to the customer and establishing an enterprise with an intimate relationship with its clients.

Small Business 34

Small Business Marketing Software Review Government 34

Startup Professionals Musings

JANUARY 11, 2015

Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. A software product is a classic example of a scalable solution, since it costs real money to build the first copy, but unlimited additional copies can be quickly cloned for almost no incremental cost.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

YoungUpstarts

SEPTEMBER 27, 2016

Hopefully you’ve given some thought to your brand : what makes you different and memorable, your product/market fit and your audience. Now it’s all about getting your brand in front of the right customers. And better search engine rankings means more visitors and more customers. No coding wizardry needed. Need more proof?

Channel 100

Channel Social Media United States Email 100

ConversionXL

NOVEMBER 4, 2011

Conversion optimization is the method of tuning websites or landing pages with the goal of converting more visitors into customers. Customers often behave unexpectedly. The second reason is that you are not your customer, hence thinking customers use your site like you do will leave you in the dark. CityCliq: 88.9%

Conversion 109

Conversion Framework Technical Review Sales 109

Both Sides of the Table

AUGUST 2, 2009

Twitter is the new CRM (customer relationship management) channel. Capture the data – the currency of online direct marketing prior to Twitter was the email address. If a brand had your email address and permission from you to send occasional messages to you then you could effectively market new products or services.

Conversion 235

Conversion Management Social Network Philadelphia 235

Duct Tape Marketing

MAY 9, 2017

They’re still getting a phenomenal number of impressions and click-throughs and interactions from customers. Or do you care that they click your phone number from a mobile SERP or click for driving directions to your business or have their self-driving care take you to the front door.

Search 31

Search Technical Review SEO Small Business 31

YoungUpstarts

DECEMBER 1, 2013

You’re ready to expand your customer base — almost. However, you’re certain it can’t be done without buying and mastering a certain software program that lets you personalize your marketing efforts. Your one-time marketing failure has convinced you not to try again. Yes, marketing is far from certain.

Florida 182

Florida Cofounder Tampa Hiring 182

Duct Tape Marketing

DECEMBER 17, 2019

John Jantsch: I actually started my blog in 2003 if we can reminisce, and I was actually using a software, I don’t think it’s around anymore, it was called Publishing Machine. So I think of direct sales. ” John Jantsch: But I do think that that this idea of the customer journey has become even more and more important.

Social Media 39

Social Media Media Framework Advertising 39

ConversionXL

MARCH 29, 2016

So what the authors really mean here is ‘customer-centric’ What kills conversions is being too self-centered about your company and features. Customer-centric copy most often says in plain language what the offering can do for the customer. And here’s the customer-centric version… Image Source.

B2B 48

B2B Framework Audience Advertising 48

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I have a few contractors to do the technical side of my work and a customer support person, but that’s it. I didn’t have that contractor doing customer support. I don’t know if you ever thought about the lead acquisition strategy to actually go out and find websites that currently have your target market and make an offer to buy them.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Duct Tape Marketing

MAY 17, 2011

Brian Halligan Brian Halligan is CEO & Co-Founder of HubSpot , a marketing software company he co-founded four years ago to help businesses transform the way they market their products by “getting found&# on the internet. He is the co-author of Get Content Get Customers.

Small Business 53

Small Business Marketing Cofounder Social Media 53

ConversionXL

APRIL 20, 2016

In fact, by talking about ‘ multivariate testing ‘ or ‘ Voice of Customer ,’ you call to prospects that are the right audience for your product. Direct marketers know that the words you use do matter. Just Know Your Customer. How do you get to know your customers? BMW and Lexus, of course.

B2B 48

B2B Audience North America Boston 48