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Startup Metrics

TechEmpower

How does it meet customers’ needs? One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Customer Lifetime Value (CLV) How much money will your business generate from each converted customer? What does the business do?

Metrics 260
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10 Strategies To Avoid Bad Risks In Your New Venture

Startup Professionals Musings

As a long-time mentor to entrepreneurs, here is my collection of smart risks that investors and I look for in new startups: Focus on a tough customer problem rather than a fun technology. Investors hate technology solutions looking for a problem, due to the high risk of no customers. Find a strategic partner to accelerate growth.

Forecast 304
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10 Manageable Risks That An Entrepreneur Should Take

Startup Professionals Musings

As a long-time mentor to entrepreneurs, here is my collection of smart risks that investors and I look for in new startups: Focus on a tough customer problem rather than a fun technology. Investors hate technology solutions looking for a problem, due to the high risk of no customers. Find a strategic partner to accelerate growth.

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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers?

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Does “Going Viral” Actually Result in More Conversions?

ConversionXL

Right now there is almost certainly an enterprise exec in a boardroom somewhere saying, “We need it to go viral.” Kittens and memes and babies kissing puppies… viral. When most people think about going viral, they think about raising a lot of awareness for their product or company. Do you even want to go viral?

Viral 48
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6 Marketing Accelerators For Boosting Business Growth

Startup Professionals Musings

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. Yet, as a business consultant, I still find many of you business leaders relying primarily on your technology, word-of-mouth , or location to attract necessary customers.

Marketing 333
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10 Calculated Risks That Lead To Startup Success

Startup Professionals Musings

As a long-time mentor to entrepreneurs, here is my collection of smart risks that investors and I look for in new startups: Focus on a tough customer problem rather than a fun technology. Investors hate technology solutions looking for a problem, due to the high risk of no customers. Find a strategic partner to accelerate growth.

Startup 283