article thumbnail

How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand

The Startup Magazine

With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. The company’s founders struggled to meet with demand and order fulfillment suffered. Betancourt Lopez understood the value of viral marketing, especially for a key demographic — young people.

Viral 158
article thumbnail

Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the ubiquity of social networks. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand

The Startup Magazine

With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. The company’s founders struggled to meet with demand and order fulfillment suffered. Betancourt Lopez understood the value of viral marketing, especially for a key demographic — young people.

Viral 78
article thumbnail

[Review] The Social Customer

YoungUpstarts

The greatest challenge of our “social age” isn’t to grow the largest fan or follower base. Neither is it to achieve the greatest reach or “virality” in one’s digital campaign.

article thumbnail

Marketers Focus More Attention on Mobile Gaming

YoungUpstarts

And that’s not just triggering a shift in social order, it’s also changing the tides in marketing – specifically demanding that marketers and manufacturers pay attention to the fast-growing demographic of the mobile gamer. We all know that mobile is in demand and shows no signs of stopping. Exponential Growth of Mobile Gamers.

Mobile 100
article thumbnail

What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks? And so it goes with social networking.

article thumbnail

How To Begin Using Social Media In Your Business

Startup Professionals Musings

It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the ubiquity of social networks. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.