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Elevating Your Business Profile: The Strategic Value of a PR Company

The Startup Magazine

This article explores the multifaceted benefits and approaches to working with these experts in communication and brand management. Through their extensive networks and relationships with media outlets, they can ensure your story reaches a wider, yet targeted, audience. At its core, public relations is about storytelling.

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Understanding the Digital Mail Room: How to Increase Your Direct Marketing Results

Up and Running

According to Enterprise Content Management Connection , digital mailrooms are often characterized by a centralized operation that manages a company’s content and documents. Utilizing a QR code on your coupon lets the recipient scan the coupon code, which uploads information into your email database or social network.

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Businesses Must Manage the Twitter Conversation

Both Sides of the Table

Twitter is the new CRM (customer relationship management) channel. The volume of Tweets is enormous and growing at a rapid pace so tools are emerging to help brands manage this information. Capture the data – the currency of online direct marketing prior to Twitter was the email address.

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YourBuzz Helps Small Businesses Manage Online Buzz

YoungUpstarts

And here’s yet another: American Express OPEN launches YourBuzz , a free tool to help small businesses manage their online presence. Here are some of the things users can do with YourBuzz : Manage Online Presence. Manage Online Connections. Highlight influencers in your Social Customer Relationship Management (CRM).

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From Airbnb to TaskRabbit to Zimride, sharing is becoming big business

www.usatoday.com

Dubbed "collaborative consumption" — or "the sharing economy" — this movement represents the newly cemented intersection of online social networking, mobile technology, the minimalist movement and heightened penny-pinching brought on by lingering economic uncertainties. Only 3% were online when I started AOL. Its highly inefficient," he says.

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Getting to Know Maker Studios

Both Sides of the Table

Content producers can have direct relationships with end viewers that serve as feedback loops & direct marketing vehicles. They are now the largest independent network who produce in-house videos and distribute them. There isn’t a more talent-friendly Internet video network out there.

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6 Clever Strategies to Grow Your Real Estate Business

Up and Running

After all, you never know when someone from your network of friends, acquaintances, or relatives will approach you for help, either for themselves or on behalf of someone they know. Join networks like the Rotary Club and Business Network International. See Also: 20 Networking Tips from a PR Expert.

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