Duct Tape Marketing

DECEMBER 20, 2022

TikTok is very much vertical, short form, you know, 50 to 15 to kind of 62nd videos. I think part of it is just that consumption, you know, people have moved towards, yeah, that kind of, that vertical feed, that short form content we're conditioned to these short attention spans. Sign up to receive email updates. Like this show?

Marketing 95

Marketing Social Media Video Technical Review 95

Both Sides of the Table

APRIL 23, 2011

Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. Richard’s email address is public but it is hard to manage all the inbound cold emails. He is starting to see this occur in sites that are verticalizing content. Startup after Iron Planet? (6:00

Vertical 265

Vertical Curation Boston Burn Rate 265

Up and Running

OCTOBER 7, 2019

Depending on the nature of your business, it could be the number of clicks, time on the website, pages viewed, downloads, email/blog subscription, or trial signup. For example, you may need to reassess the vertical distribution of your sales team to focus on industries with higher returns.

Founder 71

Founder Retention Metrics Technical Review 71

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Up and Running

JULY 26, 2016

If there’s something that we’re really proud of in Slidebean, it’s our onboarding emails. Intercom allows you to build drip email campaigns based on specific actions users take on your site. Thanks to Intercom’s powerful tracking and automatic emails, we know when a startup founder finished and shared a deck.

Revenue 60

Revenue Acquisition Channel Campaign 60

Steve Blank

MAY 22, 2009

Direct email or snail mail to the pre-registered attendees is essential. Make sure that sales is emailing/ phoning/ texting the hottest prospects within a week after the show ends — the longer you let them sit, the staler they’ll become. Send everyone else who gave you a lead some kind of follow-up email/paper mailing.

Silicon Valley 136

Silicon Valley RSS California Customer Development 136

YoungUpstarts

APRIL 27, 2018

Sometimes awareness first comes when you send an email or introduce yourself over the phone. Potential clients might know you, know you are active in a vertical and have a problem they need to solve, but they need to have a belief that you can do the work effectively. Think websites, social media, and airport signage.

Developer 149

Developer Elevator Pitch Reputation Vertical 149

Austin Startup

DECEMBER 20, 2020

If I can help make a mutually beneficial introduction I’d like to… please think about why THEY would want to meet YOU and send me a forwardable email at josh@quityourjob.com. You can find a great example email in my post about How to Make Effective Email Introductions. The Connectors Alex “STOIKY” Goldberg ( Lt.

Austin 110

Austin Texas Cofounder Los Angeles 110

Steve Blank

NOVEMBER 16, 2009

Even startups that are dominated by technical risk have the customer validation risk of finding positive ROI distribution in a large market. Let’s not let startups use this as an escape hatch to avoid customer development. Almost all Web startups are dominated by market risk. ““What’s the “Market Type” of your startup?&#

Customer Development 228

Customer Development Web Developer Customer 228

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., With that, let's look at the first rich source of benchmarking data in CI tools, the industry and sub-vertical reports. or Weightwatchers.co.uk

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

JUNE 20, 2019

But DailyMotion’s geographic distribution of users doesn’t mirror YouTube, especially within the United States. Of course, with Wisita, you must create the audience for your videos—there’s no inherent distribution network (unlike YouTube). DailyMotion reports 300 million active users; they watch more than 3.5 billion videos per month.

Hosting 127

Hosting Video Technical Review Software Review 127

Steve Blank

SEPTEMBER 14, 2009

Venture Capitalists on your board developed the expertise to get your firm public as soon as possible using whatever it took including hype, spin, expand, and grab market share because the sooner you got your billion dollar market cap, the sooner the VC firm could sell their shares and distribute their profits. To Order Outside of the U.S.

Silicon Valley 235

Silicon Valley IPO Technical Review Venture Capital 235

Duct Tape Marketing

FEBRUARY 16, 2022

It doesn't have to just be a vertical. And so I think within whether it's, it's choosing a market vertical or horizontal or a fixed offer, like you have to find that element in your business, that lowest common denominator, that atomic unit for scale. Like this show? Click on over and give us a review on iTunes, please!

Framework 76

Framework Vertical Hosting Networking 76

Duct Tape Marketing

AUGUST 25, 2022

It doesn't have to just be a vertical. And so I think within whether it's, it's choosing a market vertical or horizontal or a fixed offer, like you have to find that element in your business, that lows, common denominator, that atomic unit for scale. Brent’s Podcast – The Digital Agency Show Podcast. Like this show?

Marketing 81

Marketing Framework Vertical SEO 81

Steve Blank

JUNE 5, 2009

You make several first order approximations about your business model, distribution channels, demand creation, and customer acceptance. Faith-based Entrepreneurship At first, entrepreneurship is a Faith-based initiative. There is no certainty about a startup on day-one. To Order Outside of the U.S. Now In Print!

Silicon Valley 234

Silicon Valley RSS Vertical California 234

Steve Blank

AUGUST 31, 2009

customers aren’t buying it, the cost of distribution is too high, etc.) Because it isn’t until after first customer ship that a startup discovers that their initial hypotheses were simply wrong (i.e. To Order Outside of the U.S. Now In Print! Steve Blanks 30 years of Silicon Valley startup advice.

Customer Development 244

Customer Development Developer Customer Silicon Valley 244

ConversionXL

OCTOBER 25, 2018

You email them. It’s difficult to identify the right channels if all you can point to is top-of-funnel “email generation.”. A disorganized CRM wastes data: Even if you’ve identified the target audience and collected the necessary data, you can’t turn that intelligence into a targeted email campaign or personalized ad messaging.

Demand 132

Demand Vertical Campaign Channel 132

Duct Tape Marketing

JANUARY 25, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Nudge, hosted by Phil Agnew. And again, for a lot of people, that's what they were concerned with was distribution. Click on over and give us a review on iTunes, please!

Audience 86

Audience Revenue Distribution Differentiation 86

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. To Order Outside of the U.S. Now In Print! Steve Blanks 30 years of Silicon Valley startup advice.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

ReadWriteStart

DECEMBER 8, 2011

As the Internet became mainstream, this was largely replaced (at least in the universe we live in) by email marketing campaigns, so the key information was the email address of a lead. So, the definition of a lead database has expanded from being Name, Address, Email ID, Phone No, etc., It's just not worth it.

Greece 116

Greece Entrepreneur India Silicon Valley 116

ConversionXL

FEBRUARY 3, 2022

For example, a growth marketer at Grammarly might begin with the hypothesis that a promotional email campaign targeted at millennials will result in a 10% increase in new subscriptions. If not, they’d know that promotional emails don’t have an impact, and they won’t waste time or resources on similar campaigns going forward.

Framework 102

Framework Marketing Acquisition Retention 102

Steve Blank

NOVEMBER 19, 2009

I responded to their RFP by proposing that Ardent build the Pittsburgh Supercomputing Center a distributed supercomputing environment with hundreds of Ardent personal supercomputers rather than a monolithic Cray supercomputer. And where are we today…distributed computing. Love it… Great closure. To Order Outside of the U.S.

Silicon Valley 210

Silicon Valley San Diego RSS California 210

Austin Startup

OCTOBER 13, 2010

StoredIQ has rapidly gained traction with customers across several vertical industries, including financial services, healthcare and oil and gas. The company also announced that it has appointed Phil Myers as the new CEO and H.E. Buddy Wilson as vice president of business development to lead those efforts. CrunchBase Information.

Vertical 59

Vertical Early Stage Cofounder Channel 59

Steve Blank

AUGUST 27, 2009

After that there’s a discussion of how the product will reach the customer and the potential distribution channel. The distribution discussion leads to some conclusions about competition: who are they and how they differ. The distribution discussion also leads to some assumptions about pricing. Marketing is at its peak.

Silicon Valley 269

Silicon Valley Product Startup Product Development 269

Rob Go

JUNE 26, 2012

And most specifically, it’s a lack of perspective on distribution. Most founders here are just worse at distribution, and often don’t appreciate how much of a deficiency we have as an ecosystem. To me, the biggest challenge of consumer web companies in Boston is a lack of perspective. Study Emerging Platforms.

Boston 53

Boston Web Distribution PR 53

ConversionXL

OCTOBER 14, 2021

For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions). This partnership would leverage both audiences and the rapidly growing awareness of the vertical. Brand consideration. Brand visibility.

Metrics 157

Metrics Marketing Campaign Audience 157

abovethecrowd.com

FEBRUARY 27, 2019

Unfortunately, either information asymmetry or physical distances and the resulting distribution costs can both cut against the economic advantages that would otherwise arise for all. In many cases, a deeper focus on a particular category or vertical allows these marketplaces to distinguish themselves from broader marketplaces like eBay.

Internet 88

Internet Matching Vertical Hosting 88

Steve Blank

AUGUST 20, 2009

Do you know have they distribute their product? Some of the conversations went like this: Startup 1 Entrepreneur -“I’m competing against Company x and have been following the Customer Development process and I’ve talked to lots of customers.” Me – “Have you used Company x’s product? Do you know how they create demand? Now In Print!

Silicon Valley 206

Silicon Valley Startup RSS Customer Development 206

Steve Blank

DECEMBER 3, 2009

In the end, the CEO couldn’t get his board to give us the cash in exchange for the Japanese distribution rights and some equity. I’m sure when he got back to the office he was handing out a personalized knife to the executive on his staff who had borrowed my slide.) We ended up raising money from Sega. To Order Outside of the U.S.

Silicon Valley 166

Silicon Valley RSS Startup California 166

Steve Blank

JULY 9, 2009

So I got out out of the building to meet and understand our customers and distribution partners. Unfortunately, while I had gone through phases of video game addiction in my life, in no way could I be described as even a “moderate hard-core gamer,” which ruled me out as a domain expert. To Order Outside of the U.S. Now In Print!

Silicon Valley 155

Silicon Valley RSS California Video 155

www.pakman.com

SEPTEMBER 27, 2012

To build the online media giants of tomorrow, companies need models where the costs of both content and distribution are near zero. But if your service attracts particular verticals of content engagement, not all content is created equal, and some is much more valuable than others. 26 September 2012. 20 Comments. Andres Moran.

Social Media 47

Social Media Vertical Advertising Distribution 47

David Teten

DECEMBER 3, 2019

At Flow Capital, we use HubSpot’s sequences and workflows functions to automate a bulk of our emails and internal tasks. I use Superhuman , an email app which speeds up my email processing, and also gives me background information on all of my correspondents. the Untouched Vertical. She is a model for us all!

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

NOVEMBER 19, 2019

Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. I can’t compete with those online prices or their distribution.” But also diversity of the kind of category or vertical of business. Great reporting.

Small Business 39

Small Business Community Arkansas Non-Compete 39

Steve Blank

OCTOBER 1, 2009

Top management was trying to coordinate all of the operating details (sales, manufacturing, distribution and marketing,) across all the divisions and the company almost went bankrupt that year when poor planning led to excess inventory (with unsold cars piling up at dealers and the company running out of cash.) To Order Outside of the U.S.

Silicon Valley 179

Silicon Valley United States RSS Customer Development 179

Steve Blank

NOVEMBER 2, 2009

Lowering/increasing the cost of engineering personnel doesn’t affect this model (although the trend over the last two decades has been to dramatically lower the cost of developing a software product: open source libraries, Moore’s Law, Internet distribution/SaaS are three big drivers). To Order Outside of the U.S. Now In Print!

Lean 260

Lean Silicon Valley Startup RSS 260

ConversionXL

JUNE 9, 2019

In 2010, Dr. Anne Aula, a Senior User Experience Researcher at Google, presented some disappointing findings about mouse tracking: Only 6% of people showed some vertical correlation between mouse movement and eye tracking. User viewing time was distributed as follows: Above the fold: 80.3% People spend less than a minute on your email.

Algorithm 111

Algorithm Analytics Conversion Stock 111

YoungUpstarts

APRIL 28, 2020

While our previous logo was a vertically-angled rocket ship, the new one – which features a box instead of a rocket – shows that we’ve reached a steady trajectory after take-off and demonstrates clearer how we help our customers.

Social Media 191

Social Media Channel Vertical Partner 191