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Is the Lean Startup Dead?

Steve Blank

Jeff Katzenberg has a great track record – head of the studio at Paramount, chairman of Disney Studios, co-founder of DreamWorks and now chairman of NewTV. NewTV will depend on partners like telcos to distribute the content. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money.

Lean 335
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Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR? It’s a continual process.

PR 319
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How to Turn Your Product Idea Into a Business

Duct Tape Marketing

She is the founder and CEO of The Grommet and the author of the book How We Make Stuff Now: Turn Ideas Into Products That Build Successful Businesses. How makers can circumvent the traditional distribution channels. They have all the important tools you need for paid traffic, social media, PR, and SEO. Podcast Transcript.

Product 78
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Why the Future of Tesla May Depend on Knowing What Happened to Billy Durant

Steve Blank

When Sloan arrived at GM in 1920 he realized that the traditional centralized management structures organized by function (sales, manufacturing, distribution, and marketing) were a poor fit for managing GM’s diverse product lines. If you’re following Tesla, you might be interested to know that Sloan wasn’t the founder of GM.

Michigan 291
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10 Things for Startups to Do in August While Everyone Else is on Vacation

This is going to be BIG.

The issue was that for the last two weeks in August, there were no VCs around to pitch, no distribution partners to meet with for biz dev deals, and seemingly no one else around actually working for me, the non-technical co-founder to push ahead toward milestones. Get your PR pitches out. Record some video.

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Stop Fighting What You Don’t Love And Outsource The Nonessential

YoungUpstarts

by Sean Broihier is the founder and CEO of Fine Art America and Pixels.com , As an entrepreneur, you’re probably used to wearing multiple hats and tackling all sorts of problems by yourself. Sites like MFG.com let you submit a description of what you need built (e.g., Projects and Jobs Outside Your Expertise.

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How to get your mobile app discovered in 2021

VC Cafe

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. What are the main channels for app marketing and distribution today? Ads – targeted advertising is perhaps THE most reliable channel to market and distribute a consumer app.

Mobile 190