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Startup Metrics

TechEmpower

R : Retention - Do they come back & re-visit over time? The metrics, and how they relate, are captured in his slide: Note the relationship between retention/referral efforts and lifetime value. channels (search, social, viral, new media), cost-efficient distribution We often reference Dave’s work when talking to innovators.

Metrics 260
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Document Retention Policy: Best Practices for Boards

Board Effect

In a perfect world, your nonprofit will never need to rely on your document retention policy. If your board ever has to face the distressing circumstances of dealing with allegations or litigation, having a document retention policy could save the day. Why Does Your Nonprofit Need a Document Retention Policy?

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How to Master Customer Value Optimization

ConversionXL

When we surveyed 450 professionals last year, our study revealed that 65% invest at least 70% of their budget on acquisition, and that NPS , CLV, and retention are among the least-monitored KPIs. Customer retention rate; New customer stickiness. RFM distribution. Customer retention rate. Not many are doing it.

Customer 132
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The State of Gaming in 2022

VC Cafe

The big challenge is retention, as users get bored and flock to the next game. They are then able to sell their digital goods and make money, thus improving retention and increasing referrals. In order for gaming companies to create, distribute and monetise their content, they require solid tools and infrastructure.

Forecast 190
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Use this information to optimize for retention with: Transactional messaging. Introduce retention hooks that give users a reason to send notifications to other users. The result? Gamification.

Retention 113
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Impressions from Pocket Gamer Connects in London

VC Cafe

With the increasing competition in the mobile gaming market, developers are recognising the need to keep players engaged and invested in their games for longer periods of time in order to drive monetisation and retention. What events sparked the major revolutions in business models and distribution? /1

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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Identify key characteristics that delineate one audience segment from another, then create and distribute appropriate content. the product pages a given customer has been browsing) to segment and distribute content accordingly. It’s critical to nurture the brand-buyer relationship to increase customer retention. Conclusion.

eCommerce 129