Startup Professionals Musings
AUGUST 11, 2013
Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.
Startup Professionals Musings
DECEMBER 30, 2020
In my role as a mentor to aspiring entrepreneurs, I find that most have the technical challenges well understood, but many are a bit short on some basic street smarts , or basic business realities. That first burst of customers via word-of-mouth or a viral video won’t sustain your growth.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Professionals Musings
JULY 13, 2012
Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.
Startup Professionals Musings
MARCH 21, 2011
Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.
ReadWriteStart
JUNE 17, 2020
Here is how you can use video to build client and consumer trust in your startup. However, few channels can match video content as the best medium to display a company’s competence and expertise that will let you in to your customer’s hearts. First of all — why video? Effective videos must be captivating and entertaining.
Startup Professionals Musings
OCTOBER 30, 2010
Many of the investors and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their business is not e-commerce. Believe me, the business implications are already critical to your success or failure as an entrepreneur: Blog. Blogs composed of video clips are called “vlogs.”
Hearpreneur
JANUARY 22, 2023
We asked entrepreneurs and business owners about the 2023 trends they see in their industry and here are the responses. #1- Expect video, Instagram, live streaming, and podcasts to dominate the list in 2023. Vertical videos let potential customers Know, Like, and Trust brands faster, which can increase their reach.
Expert insights. Personalized for you.
249 
Let's personalize your content