leananalyticsbook.com

AUGUST 19, 2012

The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.

Metrics 58

Metrics Clickthrough Lean Analytics 58

Version One Ventures

OCTOBER 31, 2016

That’s because every company has its own strategy and metrics that mean something to one company won’t necessarily mean anything to another. In other words, if you’re looking at generic metrics, you’ll end up with a generic strategy. Virality and marketplaces: generally low, but…. New platforms as distribution tools.

Software Review 60

Software Review South Africa Hockey Stick Viral 60

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. Distribution Hacks.

API 167

API Viral Startup Retention 167

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

NOVEMBER 25, 2020

If you’re creating videos only for your own content, then it might make sense to host it on Vimeo and drive people to a landing page (or product pages), and not try to build a community. Key metrics: Average View Duration, Click Through Rate, & Views 3. Key metrics (90% of your focus). Vanity metrics.

Channel 129

Channel Metrics Algorithm Video 129

ConversionXL

FEBRUARY 3, 2022

Neither would have achieved virality had customers not received something tangible for their efforts. How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”.

Retention 113

Retention Marketing Acquisition Channel 113

Cracking the Code

MARCH 23, 2007

Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. SaaS business metrics: why are they different? Popular Media: the key to viral marketing.

Software Review 48

Software Review Viral Media Marketing 48

The Next Web

DECEMBER 12, 2013

Mayfield recently hosted a Mobile Marketplaces dinner with leading entrepreneurs, which yielded several insights. In the early days of e-commerce, sales were typically the most important metric for success. Myth #1: Online marketplaces have no offline component . Myth #5: You should explore all types of growth hacking to get big fast.

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

Duct Tape Marketing

MAY 18, 2023

14:58] What are some of the metrics that show you’re doing things right? [17:02] Let's talk about metrics, again, going back to when I started, I remember 83, 80 4% open rates, , those days don't exist for anybody today. John Jantsch (16:48): A viral referral tool. 11:10] What are some ways for monetizing newsletters? [14:58]

ChatGPT 90

ChatGPT Advertising Email Viral 90

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. There’s no telling what will go viral.

Sales 115

Sales Customer Viral Marketing 115

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer).

Customer 156

Customer San Francisco Viral Lean 156

SoCal CTO

NOVEMBER 10, 2009

You mention social / viral aspects at both Google Photos and United Online. I'm working quite a bit with startups who are leveraging social media, but I'm finding it hard to predict success and metrics. And how can an early stage company think about social media relative to important startup metrics (see [link] )?

Management 150

Management Product Entrepreneur Silicon Valley 150

Cracking the Code

AUGUST 3, 2011

2 comments: Best hosting company for small business. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. In search of Europes next tech stars. A short interview on Bloomberg about where I see venture opportunities in Europe. Posted by Philippe Botteri. at 11:03 AM. ► 06/17 - 06/24. (1).

Software Review 67

Software Review Europe Technical Review Search 67

ConversionXL

MARCH 28, 2014

Even though the video may contain some of these elements, an explainer video is NOT specifically: A Viral video. A study by Wistia found the average play rate for “ business videos” hosted on their platform was roughly 30%. ” The visitor/view metric is one you should only be competing against yourself on.

Video 122

Video Software Review Cofounder Metrics 122

David Teten

DECEMBER 3, 2019

I use Google Drive to host my conference presentations , which are all embedded at teten.com. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. I use Diigo , a social bookmarking tool, to keep a record of useful websites.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Cracking the Code

MARCH 24, 2015

We were fortunate to host very talented speakers from our portfolio (Ilya Sukhar from FB/Parse, Steve Marx from Dropbox, Bill Ready from Braintree, Ali Rayl from Slack, Eric Wittman from Atlassian, Sam Mac Donnell from HotelTonight.)

API 48

API Fractional CTO CTO Hire San Francisco 48

Startup Lessons Learned

NOVEMBER 7, 2008

Make sure your domain registrar offers free "website forwarding" if you dont use a hosting service that lets you use a custom domain name in step 2. I recommend using a hosted service like SnapPages. If youre concerned about sullying your eventual brand name, dont use your "really good" name, pick a code name. Setup a simple website.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

OCTOBER 11, 2009

Every experiment has to be evaluated based on a single standard report of 5-10 (no more) key metrics. Any team that creates an experiment must monitor the metrics and customer reactions (support calls, forum threads, etc) while the experiment is in-progress, and abort if something catastrophic happens. It promotes rapid iteration.

San Francisco 133

San Francisco Lean Metrics Continuous Deployment 133

Startup Lessons Learned

MARCH 21, 2013

If you're working on the Sticky Engine of Growth , you're focused on very different metrics from those that you care about in the Viral Engine of Growth. Finding your One Metric That Matters But it's not enough just to know "normal". It's also vital to know what the most important metric is to your business right now.

Analytics 167

Analytics Lean Metrics Churn Rate 167

Startup Lessons Learned

APRIL 7, 2010

At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Even if it shows improvement in some micro metric, does that invalidate the overall design? That was evident in the metrics and in the in-person usability tests. No one feature is to blame.

San Francisco 154

San Francisco Lean Metrics Design 154

The Next Web

MAY 5, 2013

Growth hackers utilize analytical thinking, product engineering and creativity to significantly increase their company’s core metric(s). Growth hackers also don’t have to use viral loops: would you say that the Groupon guys didn’t use growth hacking to grow to 180 million users? Hacker” is more of a double entendre.

Marketing 165

Marketing Viral SEO Analytics 165

A Smart Bear: Startups and Marketing for Geeks

APRIL 9, 2013

Most consumer apps get around the high acquisition costs with some sort of virality, but backup isn’t viral. This is a very metrics-focused approach, but you can ask yourself some higher level questions as well. Metrics and lines in the sand. So we had to pivot [from consumer sales] to go after businesses.”

Lean 284

Lean Analytics Metrics Viral 284

Startup Lessons Learned

SEPTEMBER 15, 2008

If its part of a viral loop, its probably trying to get them to invite more friends (on average). Focus on the output metrics of that part of the product, and you make the problem a lot more clear. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Problem is, you inevitably become yesterday’s old news. Startup Lessons Learned - the Conference (April 23.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Startup Lessons Learned

SEPTEMBER 18, 2008

On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. So far, I dont see any apps that have much in the way of viral distribution. We're leading the charge in enabling viral distribution for iPhone apps.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

SoCal CTO

FEBRUARY 13, 2013

Once you build it, they will now ask you about the key metrics that they need proven in order to see if you really are a good investment. The real reason to build an MVP is to do early tests of key Startup Metrics for the business. " Once you have the metrics defined, it focuses your effort. To prove/disprove a hypothesis.

Technical Cofounder 338

Technical Cofounder Technical Review CTO Hire Fractional CTO 338

Up and Running

JULY 26, 2016

This is when metrics come into play. There are a number of other variables here like virality (the chances of a user referring another user), but I don’t want to overcomplicate things. See Also: The Top 10 Tools for Tracking Your Web Metrics. See Also: The 7 Key Metrics Every Business Owner Should Monitor.

Revenue 60

Revenue Acquisition Channel Campaign 60

Cracking the Code

MAY 25, 2010

SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Tuesday, May 25, 2010. "10 ► 06/17 - 06/24. (1). Save the planet! ► 04/15 - 04/22. (1). Don't click on this link!

Software Review 74

Software Review Cloud IPO Jordan 74

Startup Lessons Learned

SEPTEMBER 29, 2008

Luckily, the metrics helped us figure out the difference. Question 2: If your product has areas where people read and then different areas where people interact, are there ways to do metrics to determine where people spend their time? Were looking to metrics to determine how users interact with our product.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

ReadWriteStart

JUNE 29, 2020

In other words, it was first seen in an animal like a bat, and it consequently jumped from an animal host to a human host. Once in its human host, COVID-19 mutated so that it could spread via person-to-person transmission. There has never been a viral outbreak of such magnitude before.

Bootstrapping 85

Bootstrapping Global Startup Hungary 85

Steve Blank

DECEMBER 7, 2010

Deliverable : Set up teams by Thursday, Jan 6 (a mixer will be hosted on Wednesday to help finalize teams). If you’re assuming virality of your product, you will need to show viral propagation of your product and the improvement of your viral coefficient over several experiments. What is market size? Access to resources.

Wiki 316

Wiki Lean Management Business Model 316

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Time-to-complete-a-sale is not a bad metric for validated learning at this stage.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

DECEMBER 8, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

Software Review 136

Software Review San Francisco Lean Continuous Deployment 136

conversionxl.com

FEBRUARY 4, 2014

Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. You need to look at a metric, ask “so what?” – and have an answer.”. Sidetrack: What Are The Elements of a Viral Pre-Launch Page? Step 1 – Set Up Actionable Analytics. Conversion rates for our top Adwords are way up.

Analytics 98

Analytics Software Review Conversion Video 98

Cracking the Code

NOVEMBER 13, 2008

A few days ago, Bessemer West Coast SaaS Practice - David Cowan , Byron Deeter and myself, hosted a CFO Dinner for our SaaS portfolio at John Bentleys in Redwood City. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. If not - plan to cash flow breakeven with what you have left.

Software Review 48

Software Review Technical Review Valuation Portfolio 48