Las Vegas and CES: The New Cannes
VC Cafe
JANUARY 12, 2014
This week marked the annual b2b marketing frenzy known as the Consumer Electronics Show (URL) in Las Vegas. MEC, one of the Group M media agencies at WPP, brought more than just their entire Executive Committee to CES. ” Las Vegas has become the new Cannes and the stakes are indeed high. Listen Intently.
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