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10 Big Ideas For Small Business Marketing

YoungUpstarts

Some of these may not fully hit in 2018, but it’s not too soon to get started with them. And a couple might seem entirely new. But if you want to compete – and maybe even grow your business this year – it helps to be open to new ideas. You’ve heard about Facebook’s recent news feed change , right? Like these: 1.

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Brand Strategy vs. Marketing Strategy (And How they Work Together)

ConversionXL

Your business strategy is the roadmap that details your business goals and the actions you will—and will not—take to reach those goals. It sets your priorities and guides all decision-making across the business. Indeed’s values drive the business, not the other way around. Your brand is how the world sees your business.

Marketing 128
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30 tips for avoiding startup failure, from successful founders

The Next Web

Worried about things that may go wrong or making the wrong decisions? While you are working away on your business plan, looking for ways to raise capital, finding the right people to hire, etc., part of the process involves asking others for their help and advice and doing lots of research to make sure you are on the right path.

Cofounder 164
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

“Rare is the business that has a formal disaster plan, let alone one that covers a global Black Swan event.” A Harvard Business Review (HBR) study of 4,700 public companies looked at the three years before, during, and after recessions. Tim Stewart, trsdigital. But nothing gets better if we stand still. What the big studies have shown.

Marketing 121
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So you say you want to be a Product Manager …?

Austin Startup

The ideal candidate for a product management role is “a technologist who got tired of being a technologist who wants to solve a business problem through a feature or a product.” Good product managers are team players who understand that flying solo is a limiting and isolating choice.

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8 Simple Steps to Start an Online Business With No Money

Kodorra

Many people have a presumption that it is difficult to start an online business due to lack of money. If you’re having that little itch to try your hands on a tech venture, here are eight simple steps on how to start your own online business with little to no money. Step 1: Find a business idea. Step 2: Name your business.

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HOW TO: Hire the Perfect CTO

mashable.com

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. Hiring the wrong person for key company positions can cost a business thousands — or tens of thousands — of dollars and man hours. Have an account?