Steve Blank

SEPTEMBER 5, 2013

I was a consultant and ethnographer, another teammate was a market researcher, and two others had the software engineering skills to build what the market needed. After a solid week of speaking with lawyers and attending webinars on real-time deposition software, we had mapped both the technology and the buying relationships.

Lean 320

Lean Customer Development Sales Cycle Business Model 320

Startup Professionals Musings

MARCH 20, 2023

Technical entrepreneurs love their technology, and often are driven to launch a startup on the assumption that everyone will buy any solution which highlights this technology. These founders all seem to be pushing their technology, rather than highlighting their solution to a painful need. Limit the features and complexity.

Customer 276

Customer Sales Cycle Social Media Viral 276

The Startup Magazine

JANUARY 23, 2020

There are so many moving parts, from accounting to sales software to inventory management, that it can take up a huge amount of time and put a strain on a company’s resources. That’s why so many people have come to rely on technology to help them manage their small businesses. Sales Engagement Software.

Small Business 99

Small Business Sales Sales Cycle Conversion 99

Lightspeed Venture Partners

FEBRUARY 12, 2013

Over a coffee in a small office in Cupertino (yes, their name is related to their founding hometown), we talked about how it was the right time to build a new networking company due to the confluence of three major trends: cloud, software defined networking (SDN), and the consumerization of IT. The discussion struck a chord with us.

Networking 153

Networking Technical Review Cloud Software Review 153

Startup Professionals Musings

SEPTEMBER 20, 2014

Technical entrepreneurs love their technology, and often are driven to launch a startup on the assumption that everyone will buy any solution which highlights this technology. These founders all seem to be pushing their technology, rather than highlighting their solution to a painful need. Limit the features and complexity.

Technology 286

Technology Startup Sales Cycle Social Media 286

VC Cafe

JUNE 6, 2024

Customer Acquisition Cost (CAC) Definition : CAC is the total cost of acquiring a new customer, including marketing and sales expenses. Sales Outreach Impact : Effective sales outreach significantly boosts conversion rates, with PLG companies benefiting from targeted outreach based on multiple user signals??

B2B 97

B2B Burn Rate Generative AI Retention 97

Hunter Walker

JUNE 7, 2014

Techies Aren’t the Only Early Adopters: The TechCrunch reader used to be your target audience because they were the only ones leaping into new technology. Now the employees carry your technology into the enterprise via their own phone and cloud services. Word of mouth spreads faster and sales cycles are shorter.

Technical Review 117

Technical Review CTO Hire Finance Stealth 117

Both Sides of the Table

JUNE 23, 2013

Every sales organization with more than a handful of reps or that is across multiple offices or time zones would benefit from having a sales methodology. I’ve been writing a series on a simple methodology that we used at my first enterprise software company. There are many out there and many books have been written on the topic.

Sales 328

Sales Campaign Sales Cycle Early Stage 328

ReadWriteStart

JUNE 16, 2011

Freshdesk First, Girish Mathrubootham from Chennai, India, pitched Freshdesk , a SaaS company that provides small and medium businesses with on-demand customer support software that offers multi-channel social support. Bizosys Technologies, a Bangalore, India based software engineering company was founded in 2009.

India 123

India Bootstrapping Non-Compete Entrepreneur 123

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

B2B 48

B2B Conversion B2C Sales Cycle 48

Steve Blank

AUGUST 15, 2016

Jeremy Johnson , founder of Andela , which embeds talented software engineers on the African continent into top engineering organizations worldwide. Michael Eidsaune , co-founder of Carely , a software platform that facilitates communication among families caring for sick or elderly relatives. Michael Eidsaune. (And

Cofounder 145

Cofounder Entrepreneur Africa Sales Cycle 145

Austin Startup

SEPTEMBER 18, 2017

A chief technology officer (CTO) is a C-suite executive who is focused on scientific and technological issues including web applications, mobile applications, electronic and digital media development. The Face of the Product and Technology A CTO is often the face of the technology and product.

Fractional CTO 54

Fractional CTO CTO Hire CTO Technical Review 54

Steve Blank

AUGUST 15, 2016

Jeremy Johnson , founder of Andela , which embeds talented software engineers on the African continent into top engineering organizations worldwide. Michael Eidsaune , co-founder of Carely , a software platform that facilitates communication among families caring for sick or elderly relatives. Michael Eidsaune. (And

Cofounder 120

Cofounder Entrepreneur Africa Sales Cycle 120

VC Cafe

OCTOBER 28, 2021

“Students of the Innovator’s Dilemma know that a new technology starts out being just “good enough.” And by making these tools accessible to users with just a few clicks, enterprise software providers can reach markets at a scale and speed that were impossible in the client-server paradigm. Today, it’s $100B+.

B2B 167

B2B Sales Cycle Software Mobile 167

Austin Startup

OCTOBER 23, 2019

They discussed how technology combinations present an unprecedented opportunity to protect health data, provide improved care, and streamline the path to innovative services for wellness. Creating Body Movement: 3D Spatial Interaction | XR Track What if you could use body movement and spatial technology to create music?

Fractional VPE 49

Fractional VPE Austin Artificial Inteligence Fractional CTO 49

The Startup Magazine

NOVEMBER 3, 2021

Software as a Service (SaaS) businesses face challenges when trying to advertise and promote their business since they have a limited period to convince their customers to choose their product. Your SaaS business needs to educate customers about how your software works and what benefits it offers. Image: Austin Distel from Unsplash.

Advertising 161

Advertising Social Media Campaign SEO 161

ReadWriteStart

SEPTEMBER 23, 2010

Next, Umakant Soni discussed Vimagino.com , a software for Web-based Q&A support to engage customers better on sites that are trying to draw people in and convert them into customers. Now, the Web self-service software market is very crowded with major players like RightNow already deeply entrenched. Vimagino.com. PowerStores.in.

India 114

India Silicon Valley Incubator Bootstrapping 114

Both Sides of the Table

OCTOBER 19, 2009

After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. Consumer approach to software for business users. Page 6: We already have several pilot customers including a very large, unnamed software firm. My blog was wiped out. Folksonomy.

Venture Capital 274

Venture Capital Term Sheet San Diego Viral 274

Austin Startup

APRIL 17, 2017

Thrillbox Visual Semantics Visual Semantics builds cloud-based software to stream ‘predictive intelligence’ to AR/VR hardware and software applications primary for real time threat analysis. This position will provide sales, negotiation, CRM and inbound/outbound outreach experience. The Clubhouse is Now On-Demand | Partake.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

ConversionXL

MARCH 6, 2019

Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. The sales cycle may last for months, or more than a year. You’ll almost certainly endure gaps between LinkedIn behavior and the close of sales. Both are limitations on how much video metrics can tell you. Does it work?

Video 129

Video B2B Technical Review Campaign 129

Austin Startup

MARCH 3, 2019

How Technology Can Make Builders More Relevant Now To stay relevant in the changing landscape, builders must embrace technology. However, the technology piece benefiting the consumer and how startups are disrupting the industry does need to be discussed and in greater depth. The evolution of home ownership is happening.

Technology 48

Technology Sales Cycle Austin Software 48

Cracking the Code

NOVEMBER 10, 2009

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Software as a Service (SaaS), the most mature of these segments, is comprised of end user applications like Salesforce.com. Study the Sales Learning Curve and Only Invest behind Success (more.) mguinan said.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

ReadWriteStart

NOVEMBER 16, 2010

I started my career in enterprise software in the 1980s and after some years working in other areas (outsourcing and online media) I am back in the enterprise software game. I have focused this as advice to entrepreneurs building enterprise software ventures today. Most enterprise software companies are self-funded sailboats.

Software 127

Software Startup Architecture Bootstrapping 127

YoungUpstarts

AUGUST 12, 2014

If your startup has an amazing platform, product, or software, youre probably in the process of staking out big enterprise clients to target. Once youve identified the trigger to activate a brands desire for your product, you need a sales strategy. Large companies have very long sales cycles.

Merger 265

Merger Cofounder Startup Sales Cycle 265

ConversionXL

MARCH 20, 2019

Choosing the right account-based marketing software can be a messy process. Some ABM software is an add-on to an existing tool. Some companies sell relevant software but not explicitly for ABM. Software can help with each: Identify the right accounts and targets within them. Measure how they respond. Image source ).

Software Review 117

Software Review Software Marketing IP 117

VC Cafe

MARCH 15, 2016

You have to invest time and money into building a sales and marketing team to acquire customers beyond early adopters. To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. sales or support). Use the right tools.

Sales 60

Sales Marketing Sales Cycle B2C 60

This is going to be BIG.

DECEMBER 1, 2010

Are your sales efforts going as efficiently as possible? Whats sales metrics do you track? It's no different on the sales side. They've turned sales into a science, tracking every metric possible and understanding what really drives the bottom line. Think about it as if it was Moneyball for sales. Just close rate?

Sales 99

Sales Sales Cycle Metrics Reputation 99

Cracking the Code

OCTOBER 9, 2009

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Impact of the recession on SaaS Sales&Marketing productivity. equivalent to a one year payback on your sales&marketing investment. Labels: SaaS , sales and marketing , software. software. (10).

Software Review 48

Software Review Technical Review Cloud Europe 48

www.forentrepreneurs.com

FEBRUARY 2, 2010

To compute the cost to acquire a customer, CAC, you would take your entire cost of sales and marketing over a given period, including salaries and other headcount related expenses, and divide it by the number of customers that you acquired in that period. (In This number is heavily dependant on the productivity of your sales teams.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

The Startup Magazine

APRIL 23, 2020

We interviewed Michel Ruiz, CEO and co-founder of KaviAR Tech , an augmented reality software startup headquartered in Paris. With a 30-year history of leadership and innovation in marketing, entrepreneurship and technology, Michel’s vision is to solve problems and increase clients’ business success with the use of augmented reality.

South Africa 125

South Africa Las Vegas Founder South Carolina 125

Startup Professionals Musings

JUNE 19, 2016

Technical entrepreneurs love their technology, and often are driven to launch a startup on the assumption that everyone will buy any solution which highlights this technology. These founders all seem to be pushing their technology, rather than highlighting their solution to a painful need. Limit the features and complexity.

Sales Cycle 120

Sales Cycle Social Media Viral Technology 120

Mucker Lab

FEBRUARY 1, 2014

As techies and nerds, we tend to believe in the utopians promise of technology enabling, at the very least, automation, and at the very best, intelligence. but instead by the financial value/benefit the software can generate for the customer. The sales person aims to charge between 10% to 50% of the value generated. Sales Cycle.

Sales Cycle 102

Sales Cycle B2B Sales Web 102

ConversionXL

OCTOBER 7, 2022

This is due to factors such as maturity, sales cycle, product value, purchase frequency, and customer lifespan. Total marketing spend in Q1 + total sales spend in Q1 / Number of new customers in Q1 = CAC in Q1. 7,000) Total marketing spend + total sales spend / (500) new customers = $14 per customer. .

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

MAY 27, 2022

Very few, if any, of these interactions are with a sales rep. Because if people are making up their own minds, without coercion from sales, creating demand is the best way to get them to choose you. Because if people are making up their own minds, without coercion from sales, creating demand is the best way to get them to choose you.

Demand 95

Demand Management B2B Campaign 95

Duct Tape Marketing

NOVEMBER 23, 2016

But the unintended consequence of our collective lead generation obsession is that the task of actually determining which of the leads generated are sales-ready is relegated to the back-burner. That ultimately results in sales teams being sent troves of contacts who are either unable or not ready to buy. Lead quantity vs. lead quality.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

The Startup Magazine

MARCH 4, 2020

This can be done by studying last year’s sales cycles. It can be expected that assuming no special condition affects the sales of your product(i.e. Roses on valentine’s day) that sales will mirror or be greater than what last year’s figures were. If your product runs out of stock then you are missing out on crucial sales.

Management 91

Management Stock Demand Sales Cycle 91

Mucker Lab

FEBRUARY 3, 2014

As techies and nerds, we tend to believe in the utopians promise of technology enabling, at the very least, automation, and at the very best, intelligence. but instead by the financial value/benefit the software can generate for the customer. The sales person aims to charge between 10% to 50% of the value generated. Sales Cycle.

Sales Cycle 87

Sales Cycle B2B Sales Web 87