Duct Tape Marketing

FEBRUARY 3, 2022

They may just do PPC or just do SEO or just do creative, but they're all over the, the country. All those things go into, you know, setting what that, that valuation is outside of just the financials. Agencies can service clients all over the world. Are they all SMBs small businesses or do you have enterprise really big clients?

Entrepreneur 79

Entrepreneur Technical Review Cofounder Valuation 79

Up and Running

JANUARY 14, 2022

Our major challenge was how do we compete with companies that have billion-dollar valuations, millions in investor funding, and millions in revenue? Our answer was simple– SEO (search engine optimization). They have strong brands and strong SEO results that fuel their growth day after day. This is why we turned to SEO.

SEO 104

SEO Software Review Search Acquisition 104

Startup Lessons Learned

SEPTEMBER 22, 2008

The law of large numbers (of customers) says you cant help but make at least some money - your valuation is determined by how well you monetize the tidal wave of growth. The spread between your LTV and blended CPA determines either your profitability or your rate of growth, and a high valuation depends on balancing these two factors.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Duct Tape Marketing

NOVEMBER 20, 2019

From settling on a fair valuation to approaching the right kind of buyers to their responsibilities and obligations to the company once it’s been sold, Peterson knows all of the ins and outs of brokering a successful deal. They have all the important tools you need for paid traffic, social media, PR, and SEO.

Chad 56

Chad Kansas City Kansas Acquisition 56

ReadWriteStart

SEPTEMBER 10, 2010

Why not go further, develop more valuation, customer experience, and really, deeply validate the business? So, in Gio's situation, it is clear to me that he is able to get customers to buy. In that case, why bother wasting time trying to raise money right now? Yes, venture capital is very good for scaling businesses rapidly.

Cloud 115

Cloud Silicon Valley Incubator Finance 115

Up and Running

MAY 17, 2017

When the e-cigarette industry was new and up-and-coming, a lot of people contacted my firm for valuations. For example, at Quiet Light Brokerage , I would have sections for marketing (which would include SEO, pay-per-click, content, and conferences), our core service (which would consist of our brokers), our accounting department, and so on.

Acquisition 92

Acquisition Technical Review Revenue Exit Strategy 92

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). S&M productivity (CAC ratio) for the SaaS 13 Index.

Software Review 48

Software Review SEM Marketing Las Vegas 48

Up and Running

APRIL 11, 2016

Unsurprisingly, there’s some feedback that seems to hold true across the board, including the importance of having a good online presence, a solid understanding of SEO , a niche or a well-defined target audience , brilliant people skills, and the ability to manage your contacts and connections. Step 1: Planning.

Reputation 60

Reputation Cofounder Naming Business Plan 60

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 23, 2012

So it IPO’ed at a $13b valuation but has dropped month-over-month to one-fourth that value and appears to be in “constant pivot mode” while they try to figure out a new, massive market for which their existing infrastructure is an asset.

IPO 240

IPO Flash Bootstrapping Private Equity 240

YoungUpstarts

APRIL 22, 2018

Organized by SEO giant Moz , Mozcon is all about search. Moz co-founder and SEO guru Rand Fishkin is just one of the industry thought leaders who’ll be sharing their SEO secrets. If you’re searching for a way to get more out of your SEO efforts, look no further than Mozcon.

Las Vegas 124

Las Vegas Software Review Affiliate Cofounder 124

Austin Startup

OCTOBER 29, 2010

It’s being circulated in the New York Times and Techcrunch that Google Ventures has purchased $25M in shares of HomeAway from existing shareholders at a reported valuation of $1.4B. HomeAway lives off SEO and SEM, and spends tons of money with Google, I imagine. math on this).

SEM 67

SEM Capital Gains New York Valuation 67

www.forentrepreneurs.com

FEBRUARY 2, 2010

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Extensive use of software to automate all processes such as SEO, SEM, social networking, lead scoring, lead nurturing, CRM, etc. that will cost the company significant amounts of money.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Software By Rob

JANUARY 8, 2019

And to do this without the headache of traditional fundraising, loss of control, or the pressure to build a unicorn ($1B valuation) or even raise another round of funding. Our goal is to grow your company faster by helping you move from nights and weekends to full-time, and through guidance, advice, and mentorship.

Early Stage 46

Early Stage Valuation Seed Capital Revenue 46

Steve Blank

APRIL 5, 2017

Today, Marketing Automation tools (customer analytics, SEO, and Customer Relationship Management (CRM) platforms) generate customer behavior history about what messages worked on which media. In addition, the audience > message > media > messenger cycle seamlessly moves this learning into getting, keeping and growing customers.

Marketing 310

Marketing Audience Technical Review PR 310

Duct Tape Marketing

AUGUST 10, 2022

We call those valuation problems. Semrush is an all in one platform that will lighten the load handle SEO, social media, and advertising all in one place, attract new customers, save time and money on marketing and get ahead of the competition. Handle SEO, social media, and advertising all in one place. New to online marketing?

Customer 69

Customer Sales Networking .Net 69

trada.com

APRIL 7, 2010

Once you’re doing this you’re not optimizing your own strategy anymore, you’re optimizing against the market’s current valuation of the strategies it sees. You get glimpses into their strategy and tactics. And you start playing game theory with them. Once you’ve carved out your own path, scale, scale, scale.

Stealth 40

Stealth PPC Advertising Conversion 40

www.readwriteweb.com

OCTOBER 18, 2010

Through SEO and mommy blog PR, Lee can tap into this market. I asked her not to spray and pray, and focus on her core, differentiated products - stretch mark and c-section mark removal creams for new mothers. There are 110,000 monthly search queries looking for "stretch mark(s) removal." This is her core market. Now is not the time to expand.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

www.readwriteweb.com

OCTOBER 18, 2010

Through SEO and mommy blog PR, Lee can tap into this market. I asked her not to spray and pray, and focus on her core, differentiated products - stretch mark and c-section mark removal creams for new mothers. There are 110,000 monthly search queries looking for "stretch mark(s) removal." This is her core market. Now is not the time to expand.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

The Next Web

DECEMBER 16, 2012

That’s given us insight into which valuation methods are good, helping site owners clinch that all-important deal, and which fall short, leaving sites unsold and their owners disappointed. Today I want to walk you through the more successful valuation methods in use now. Common methodologies. The income approach. Asset approach.

Valuation 128

Valuation NPV Net Present Value IRR 128

Duct Tape Marketing

MARCH 10, 2020

It’s very fast, won’t mess with your SEO. Now you think that the buyers and sellers would have the same valuation for that mug. Checkout Zephyr. It is a modern cloud-based CMS system that’s licensed only to agencies. It’s really easy to use. I ask a different set of people, okay, here is this coffee mug.

Sales 63

Sales Marketing Framework Pennsylvania 63

Transformify

FEBRUARY 1, 2019

If you manage to raise funding in such a situation, it will be at an unfavorable valuation. Speaking of valuations, there are at least three avenues an entrepreneur can take to secure funding for her/his project. SEO & Social Media. SEO & Social Media. Bootstrapping. Never Underestimate the Power of Communication.

Affiliate 49

Affiliate Equity Valuation SEO 49

Hearpreneur

SEPTEMBER 21, 2018

In just 45 minutes, you learn how these brilliant minds take ideas from infancy to – in many cases – companies with billion-dollar valuations. From SEO tactics to branding to website design to conversion tactics, their advice is perfect for the rapidly scaling business owner.

Entrepreneur 76

Entrepreneur Hosting Cofounder Forecast 76

Up and Running

SEPTEMBER 20, 2016

For my startup that offers music for business, Amazon Web Services only costs $25/month for web hosting and storage, various freelance services are costing around $100/month, and technology development and marketing (mostly SEO) is done for free by us. SEO has worked extremely well for us. You’ll get a low valuation.

Early Stage 60

Early Stage Startup Forecast Channel 60

Duct Tape Marketing

DECEMBER 14, 2017

Being a guest on podcast, getting yourself booked on podcast is a really really great SEO tactic, great brand building tactic, Podcast Bookers can get you booked on two to three to four podcast every single month on auto-pilot. You get great back links. People want to share that content, maybe you can even transcribe that content.

Kansas City 40

Kansas City CTO Hire Las Vegas Software Developers 40

thinkspace.com

SEPTEMBER 7, 2012

already some initial funding does the company already have a valuation? I have not only been able to teach my self SEO but I have already built my own Website for the Business. Thanks Harrison for posting a comment… I agree with you. Uri, every thing is negotiable and it really depends — if there is. link] Peter Chee.

Equity 62

Equity Employee Founder CTO Hire 62

ConversionXL

OCTOBER 22, 2018

We can prove that social media and SEO drive traffic and top-line conversions, but we still struggle to show the bottom-line impact of marketing. The Model Comparison Tool compares three potential models to see how each affects the valuation of marketing channels. Some might stare blankly and ask what you mean.

B2B 131

B2B Marketing Analytics Campaign 131

ReadWriteStart

MARCH 27, 2011

Flips, on the other hand, thrive on trends: what better time for an entrepreneur to create a startup than when valuations are up, investments are quick, exits are plenty and deal flow is increase? Consider it a type of SEO investment! The lean methodology aims to find and create sustainable value, regardless of the state of the market.

Lean 144

Lean Startup Agile Coder 144

mashable.com

MARCH 7, 2011

Billion View Comments How HTML5 Is Aiding in Cross-Platform Development February 22, 2011 by Christina Warren View Comments email share email share The Mobile App Trends Series is sponsored by Sourcebits , a leading product developer for mobile platforms. Follow Sourcebits on Twitter and Facebook for recent news and updates.

Developer 93

Developer HTML API Ruby 93

Cracking the Code

OCTOBER 10, 2008

The most innovative B2C companies are lead generation machines, leveraging search engine optimization (SEO), viral marketing, Search Engine Marketing (SEM), email marketing, and other technically-advanced methods. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. Philippe Botteri. My Investments.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

APRIL 12, 2017

The CEO doesn’t care about his website, he cares about his valuation (i.e. Sell CRO by calculating the valuation increase. Valuation increase? Great CRO, like great SEO, can long-term be bad for the customer. They ended up with 70/30 in favor of positive results. Image Credit. future cash flow / money). 1: More clients.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

APRIL 23, 2012

Working ever harder on understanding your content, CMS and business strategy to do ever better SEO and PPC. This will have huge implications on your paid search strategy, your valuation of clicks you get from Google and Bing. It will incentivize the right behavior. That 45% is now 500,000 visits a month from search!

Metrics 152

Metrics Analytics Search Channel 152

Cracking the Code

APRIL 13, 2007

and on the organic side (SEO optimization, buzz among influential bloggers and journalists.). Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. On top - or sometime instead of developing relationships with Gartner, IDC and other market research firms, Software 2.0 My Investments. anecdotes. (13).

Software Review 48

Software Review Internet Software Technical Review 48

Entrepreneurs-Journey.com by Yaro Starak

JANUARY 21, 2011

Investment in small businesses require knowledge of transactions and the related aspects such as business valuation, due diligence, deal structuring / financing, contracts, etc. I handled everything from a technical perspective of course (website, SEO and marketing) while she focused on web content. The world has really gone mad.

Internet 80

Internet Technical Review Stock Due Diligence 80

crowdSPRING Blog

MAY 15, 2015

The Terms Behind the Unicorn Valuations – buff.ly/1AJxTVU. SEO Best Practices: What Not to Do (And What You Should Start Doing Now) | StartupCollective - buff.ly/1cNL0jR. Yahoo Introduces 18 Digital Series at NewFronts crowdspring.co/1JBkmYK. Why VCs Draw Big Salaries but Look for Founders Who Take Little crowdspring.co/1bf5Zuh.

Small Business 48

Small Business Design Social Media Startup 48

steveblank.com

JULY 8, 2011

Research, Web prototyping, Testing and Building Tools Lists of Tools from Others HBS Startup Tribe Tools List – from Tom Eisenmann at HBS PBworks startup tools List Startup Foundry tools list Small Business tools list Groups Lean Startup Circle – Google Group for startup advice Startup Weekend – Launch a Startup in 54 hours The Lean (..)

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Venture Chronicles

JUNE 4, 2011

Leveraging Infographics to Improve Your SEO Rankings | 3dcart Shopping Cart Software Blog. Critics dismiss infographics as nothing more than eye candy, but I’m here to tell you that they work, as in drive traffic and improve SEO. tags: blog SEO. tags: blog. Customer Experience Matters. tags: blog social. tags: blog VC.

San Francisco 32

San Francisco Curation Social Network SEO 32

crowdSPRING Blog

FEBRUARY 3, 2012

Because Most SEOs Don’t Know What Strategy Means – [link]. Because Most SEOs Don’t Know What Strategy Means – [link]. An interesting drill-down into Apple’s valuation – [link]. Here’s Why I Think You’re Fine – [link]. What Zappos Can Teach You About Becoming Irresistible to Customers – [link].

Social Media 92

Social Media Small Business Design Media 92