VC Adventure

APRIL 11, 2011

Everyone who plays in and around AdTech understands the concept of gross vs net revenue. We’re particularly sensitive to customer concentration issues related to margin – aggregating demand from a small number of sources, for example, which may lead to significant margin pressure. Technology Innovation.

Disintermediation 48

Disintermediation Advertising Portfolio Aggregator 48

ConversionXL

NOVEMBER 15, 2018

You can run holdouts for A/B tests and other marketing efforts, like drip email campaigns in which a percentage of users receives no email at all. For example, a “10% off” coupon (delivered through a pop-up or email campaign) may generate 15% more sales than a current “$10 off a $100 purchase” coupon. To measure the untrackable.

Artificial Inteligence 101

Artificial Inteligence Algorithm Audience Campaign 101

Startup Company Lawyer

MAY 26, 2012

The Internet has made it easier for individuals and organizations to raise money for charitable purposes, political campaigns, artists seeking support from fans and various other projects. Other companies like Kickstarter offer rewards or facilitate the pre-purchase of products. Crowdfunding Prior to the JOBS Act.

SEC 58

SEC Securities and Exchange Commission Accredited Investor Private Placement 58

ConversionXL

MARCH 11, 2019

The lessons in this post apply broadly to many types of surveys that seek to understand how people feel about your company, product, or service and why they feel that way. Still, for simplicity, this article uses Net Promoter Score as an example. The limitations of Net Promoter Score. For one, it’s widely used.

Software Review 132

Software Review Customer Algorithm .Net 132

David Teten

DECEMBER 3, 2019

Automation allows you to spend less time on tedious tasks and will help boost productivity, especially within a small marketing team. We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. They read reviews of the products of target investments.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

MARCH 23, 2010

When it comes to proving which campaigns are better and which numbers to report to the management what will you do? This means when you buy a paid web analytics tool you'll be hobbled until you buy the versions of the product that actually do the job you want (and more). In case of Coremetrics… well you know.

Analytics 118

Analytics Web Metrics Channel 118

abovethecrowd.com

OCTOBER 1, 2013

No other metric so holistically captures as many critical aspects of a web site – user design, usability, performance, convenience, ad effectiveness, net promoter score, customer satisfaction – all in a single measurement. You want to know what it is for each and every outreach campaign. Conversion Rate” is a misleading term.

Metrics 93

Metrics Conversion Internet Acquisition 93

Duct Tape Marketing

NOVEMBER 2, 2022

In fact, a recent episode, they titled Half Baked Marketing Ideas They Got Down In the Weeds, talked about some outside of the box campaigns with real businesses. And you may want to know, well, is there a market for my product for millennials? Listen to marketing, its grain wherever you get your podcasts. (00:56): Pull that out.

Framework 85

Framework Technical Review Audio Conversion 85

Up and Running

MAY 28, 2015

Peter: The net result is they ended up self-publishing under this company called Robot Paper. Again, this could be whether you’re an up and running business, trying to start something new, launch a new product, that kind of thing, or somebody who just wants to try something completely new. .” I said that’s a fantastic idea.

Small Business 60

Small Business Email Startup Aggregator 60

ConversionXL

MAY 16, 2018

Would you rather move forward with your multi-million-dollar campaign strategy with the foundation for success resting on nothing but a hope and a prayer? Lagging indicators are often very difficult to change directly, especially if you have an established product or service. Experimentation is essentially risk management.

Marketing 133

Marketing Metrics Programming Design 133

ConversionXL

AUGUST 14, 2019

We love using it to combine third-party data around advertising details or CRM data, and it’s allowed us to bring in personal data from external sources that are off-limits for other Google products. Your join key could be a page URL, product name, user ID, or many other things. What can it offer your analytics team ? More examples.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. Television campaigns. "Social media campaigns" ( context ).

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

OCTOBER 22, 2008

Analyzing data in aggregate is a crime. When you look at all that in aggregate you get nothing. On you left are the Dimensions (customer & campaign attributes) and Metrics (numbers, key performance indicators) you can choose to create custom segments of your own. What products do they buy? Why Segmentation?

Analytics 105

Analytics Web Search Non-Compete 105

Occam's Razor

APRIL 6, 2009

You have tons of products you sell, a diverse set of services and so on and so forth. The first source of the data are the logs that store the queries that are done by users on google.com (logs that have this data in aggregate, not by individual histories – you'll see the latter is not necessary). You have a real business.

Search 103

Search PPC Matching Analytics 103

Duct Tape Marketing

APRIL 5, 2017

This episode of the Duct Tape Marketing Podcast is brought to you by Active Campaign. Check out active campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive. And you can start to put that in Excel or whatever and aggregate the most popular responses. So how am I going to do that as a marketer?

Email 32

Email Search Engineer Curation 32

ConversionXL

JULY 11, 2016

Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. Use mini-stories describing your product/service instead of (empty) umbrella terms that everyone else uses. Symptoms – which symptoms does your product solve? 7 Basic Plots on Wikipedia ).

PPC 48

PPC Analytics Video Non-Compete 48

Start Up Blog

APRIL 29, 2013

The revolution is about access and the democratization of the factors of production. Like most politically important information, consumers will eventually get to be in control of their own aggregated data. Who gets to own the digital products we have purchased in good faith? It’s the next phase of D.I.Y:

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123

VC Cafe

FEBRUARY 14, 2010

After a somewhat disappointing congress in 2009, in which companies showcased products from previous years, this year is expected to be faster, greener and ‘cloudier’ Looking at the conference agenda , it’s not hard to spot the trends for 2010: Mobile Clouds – additional storage and new revenue streams to operators.

Mobile 109

Mobile IP SMS Networking 109

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Would that help retention and NPS (Net Promote Score)? Would they be loyal? Damn straight it would. NPS would soar.

IPO 82

IPO Customer Matching Silicon Valley 82

Duct Tape Marketing

MAY 25, 2018

you get rid of things like net neutrality, which is a win for the carriers and win for other people, and because the way our political system works, and in Europe, the lawmakers wanted to give a win for the people so this seems like an easy win. They bought a product. Ryan Urban: It’s a combination of both.

Marketing 65

Marketing Europe Canada Email 65

pandodaily.com

NOVEMBER 29, 2012

But the angels who’ve staked their funds on spreading bits of money all over the Valley are increasingly anxious that only 20 percent of their deals — in aggregate — will get the chance to keep going. But it’ll take more than a branding campaign for Microsoft to attain even a sliver of the fandom enjoyed by Apple.

Technical Review 93

Technical Review Silicon Valley Incubator Syria 93