Both Sides of the Table
DECEMBER 5, 2010
The Past (1985-2002). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. They have become a juggernaut in online advertising, pictures, video and online games.
YoungUpstarts
OCTOBER 16, 2017
Also known as stealth marketing, this clever tactic advertises a product in such a sneaky manner that people aren’t even aware that they’re being subjected to advertising. One of the most memorable campaigns was launched by Sony Ericsson back in 2002 in the early days of cell phones with a digital camera. Undercover marketing.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
YoungUpstarts
MARCH 10, 2017
In 2002, Hewlett Packard signed a merger agreement with Compaq that would bring together the computer hardware businesses of the two businesses, each with revenues of over $40 billion. So between 2002 and 2007, Compaq continued to use their logo with little change. HP Merger With Compaq. Old Spice Rebranding. The first step was PR.
www.inc.com
SEPTEMBER 24, 2011
Naming a Business. Advertising. In 2002, he stepped gingerly into the work-for-equity arena, with a modest investment in one start-up. Kyle retained the right to name the third board member. Email Address: ); ADVERTISEMENT. FROM OUR PARTNERS. ); ); ); ADVERTISEMENT. Tools & Research. Newsletters. Franchises.
abovethecrowd.com
OCTOBER 17, 2013
The company, which the founder cleverly named “Stitch Fix,” had a remarkably unique offering compared to other women’s fashion experiences. Also, many of these companies were built with heavy doses of advertising spend, a clear red-flag in our book.
ConversionXL
MARCH 19, 2020
In 2002, McKinsey published a study of 1,000 U.S. can introduce a ‘fighter brand,’ a lower-priced version of the premium offering sold under a different name and backed by minimal advertising.” What the big studies have shown. companies covering the period 1982–99, which included a recession during 1990–91. Image source ).
Up and Running
DECEMBER 17, 2018
I’ll leave you with one last example: consider GoPro , t he camera company that got started in 2002. Most were plastic, or they were made using boring wood, or they were poorly shaped, poorly finished—you name it. Perhaps you’ll even start picking up on how advertisers do the same! Very clever. Experience more.
Expert insights. Personalized for you.
297 
Let's personalize your content