A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 29, 2014
Or you might have gotten to 1000 customers through one marketing channel, so although surely that same channel can produce another 1000, it’s unlikely that there is 10x the inventory inside that one channel to get you to 10,000 customers. In fact, to achieve 10x you’ll need to make multiple other channels work.
Steve Blank
DECEMBER 7, 2009
Posted on December 7, 2009 by steveblank In my 21 years of startups, I had my ideas “stolen” twice. Steve Blank -- Topsy.com , on December 7, 2009 at 6:06 am Said: [.] For our tech project (and likely others in our field) the value is in accurately predicting platforms and information channels in the next 6months-1 year.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Steve Blank
APRIL 9, 2009
Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.
ReadWriteStart
JANUARY 25, 2020
By 2009, the success of this ecommerce model was more evident. You can easily integrate this portal with different social media channels. Marketing Channels. Businesses can also mix up channels of marketing for their brands. Furthermore, this was the time Amazon became more popular in the market.
Up and Running
MAY 6, 2020
seen at the end of the most recent recession in June 2009. Branding across your social channels may seem more like a marketing concern, but—as hinted at above—it’s actually critically important from a recruitment perspective as well. Keeping your social media channels up-to-date and full of helpful information.
Steve Blank
MARCH 19, 2009
They sold their product through the computer retail channel, something I knew nothing about. They had an existing distribution channel and their dealers and customers thought they knew who the company was and what it stood for. The first step was to recruit a new management team. They sold to a set of customers I knew nothing about.
Steve Blank
APRIL 30, 2009
SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc.
Expert insights. Personalized for you.
300 
Let's personalize your content