ConversionXL

MARCH 6, 2019

The same video content likely works well in other channels. The strategy, according to Google, improves ad recall (and, undoubtedly, YouTube revenues). The B2B video examples below were distributed on LinkedIn or other social channels, as well as YouTube. Fundamentally, there’s nothing unique about a video for a LinkedIn ad.

Video 129

Video B2B Technical Review Campaign 129

Austin Startup

APRIL 25, 2017

Revenue needs to grow 20x, and margins must expand dramatically. I won’t dive into cost structure in this blog post, but let’s think through how Snap could grow revenue 20x. I won’t dive into cost structure in this blog post, but let’s think through how Snap could grow revenue 20x. Let’s look at each figure.

Valuation 48

Valuation Technical Review Forecast Social Network 48

VC Cafe

JULY 15, 2021

According to Statista, revenue generated from apps (paid downloads and in-app advertising) will reach $935 billion by 2023, and that doesn’t doesn’t include the many trillions of dollars transacted via apps in the last decade alone (think Amazon, Uber, games, etc). Worldwide mobile app revenues in 2014 to 2023 (in billion U.S.

Mobile 190

Mobile Social Media Distribution PR 190

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) Earn more affection. strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131

Startup Professionals Musings

MAY 6, 2016

But in my experience as a startup advisor, too many entrepreneurs get stuck there, and always find excuses for not really exploring mergers, acquisitions, partnerships, and alliance alternatives. Of course, they all prefer cash, but some may work for future revenue or startup equity. Investigate strategic alliance alternatives.

Merger 120

Merger Intellectual Property Startup Acquisition 120

Startup Professionals Musings

APRIL 1, 2017

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. This can be customer acquisition cost, revenue growth, profit, or whatever other parameters are key to your success. You spend the months influencing the influencers. Create an action plan with metrics.

Social Media 157

Social Media Media Conversion Ratio Lead Generation 157

Startup Professionals Musings

JUNE 22, 2016

These need to go beyond the traditional revenue, cost, and volume metrics which may not yet have data, and can mislead you about real customer acceptance. Use experiments to test every element of your business model – cost, price, marketing, sales channel, customer acquisition cost, lead conversion rate, and lifetime value.

Metrics 143

Metrics Advisory Board Startup Lean 143

Up and Running

JANUARY 5, 2018

acquisition of Jet.com in August 2016 transformed the company beyond the addition of the Jet platform. Jet.com founder Marc Lore ascended to CEO of Walmart’s US e-commerce operations, and since joining has taken the company on an e-commerce/apparel acquisition spree. POTENTIAL ACQUISITION TARGETS. E-commerce.

Acquisition 94

Acquisition Hawaii Partner Non-Compete 94

Duct Tape Marketing

NOVEMBER 23, 2016

According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. Some key questions to consider for creating your target buyer profile: Who is an ideal customer for us (industry, company size, revenue, etc.)?

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

ConversionXL

JANUARY 24, 2017

Similarly, growth marketers, digital analysts, email marketing specialists, and customer acquisition specialists all do some form of conversion optimization. As we learned in our 2016 State of the Industry report , those who do conversion optimization go by a variety of titles. heterogeneous treatment effects).”. How do you do that?

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Startup Professionals Musings

FEBRUARY 13, 2016

You need to identify pricing details, sales channels, strategic partners and a customized marketing plan consistent with your industry and target segment. What are your forecasts for revenue, expenses and cash flow? Marty Zwilling First published on Entrepreneur.com on 02/03/2016. It’s really not that difficult.

Sweat Equity 120

Sweat Equity Advisory Board Liquidity Event Startup 120

Hippoland

JUNE 26, 2016

The event is on July 17, 2016 in the Bay Area. If you are super duper early and don’t have meaningful revenue, show me what you’ve learned by testing the market. What customer acquisition channels did you test? Note: please don’t graph cumulative revenue – this is a noob mistake! Cross-promotions?

Email 91

Email Seed Stage Cofounder Demand 91

ConversionXL

JUNE 24, 2020

FraudLogix said that 50% (yes, 50% ) of all ads that gained an impression in 2016 were a result of non-human traffic. When the fraud hit, that fell to just a few hundred pounds of revenue a day and a ton of wasted spend. You can still reach that tiny subset of buyers via other channels—without risking your entire ad spend.

PPC 121

PPC IP Idaho Non-Compete 121

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. Using the same playbook that I developed at KISSmetrics, we ran non-stop A/B tests on our email subscription funnel, driving 480,000 leads in 2016 and smashing our lead goals for the year.

Conversion 133

Conversion Technical Review Channel Engineer 133

Hippoland

JULY 10, 2016

The event is next weekend on July 17, 2016 in the Bay Area. But different investors will want to focus on different things; some investors may want to talk more in depth about product while others may want to dive into your customer acquisition details. I’ve previously written about the importance of having multiple decks.

Metrics 48

Metrics Revenue Business Model Differentiation 48

ConversionXL

APRIL 3, 2018

Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. mobile is ~50% of revenue, shorter form works better. mobile is ~50% of revenue, shorter form works better. Messenger will become the biggest channel over the near years.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

SEPTEMBER 30, 2020

Single-channel attribution models don’t reflect reality, but marketers continue to make decisions based on these outdated models. Patch-work solutions for multi-channel attribution struggle to accommodate cross-device and cross-browser usage, and private browsing. Meanwhile, other channels appear (wrongly) to be underperforming.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

ConversionXL

SEPTEMBER 4, 2019

Several digital titans— Twitter , Forbes , Uber , Alibaba , AliExpress —have already switched to PWAs, and there’s a growing collection of case studies that show the positive effect of PWAs on marketing KPIs : conversions, revenue, time spent, engagement, re-engagement, leads, etc. AMP for acquisition, PWAs for engagement.

Web 103

Web Caching HTML Marketing 103

ConversionXL

MARCH 15, 2016

And only a little over 25% of SaaS companies with less than 10K users spend money on user acquisition. In fact, mobile app revenue for 2016 is estimated at $58 billion. It’s close to the revenue, it’s measurable, it’s directly linked to onboarding. So, the channel selection (vs. via Inbound.org).

Mobile 48

Mobile Retention Email Software Review 48

ConversionXL

DECEMBER 11, 2018

Or look at MailChimp, a startup-turned-$400-million-revenue-machine that is always creating viral campaigns that set them above their competition, like this recent “Did You Mean Mailchimp” one. Even if it means sacrificing everything. JustDoIt pic.twitter.com/x5TnU7Z51i — Colin Kaepernick (@Kaepernick7) September 5, 2018.

Campaign 134

Campaign Marketing Design Differentiation 134

ConversionXL

JULY 11, 2016

Elite Camp 2016 had an enviable line-up of heavy hitters and rock stars. Three tactics to maximize revenue from a CRO program: Free test software. Build acquisition into your product (LinkedIn, TransferWise). Report tangibly and make content marketing comparable to direct marketing channels. Change of statistics.

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

JULY 12, 2017

In the pursuit of sustainable and consistent ecommerce growth , we look to many places: content, SEO, Facebook, Instagram, paid acquisition, new channels, growth hacking. Reduced customer acquisition cost. People like live chat ( highest satisfaction rating among support channels ). Increased word of mouth referrals.

eCommerce 100

eCommerce Mobile Conversion Design 100

ConversionXL

JULY 12, 2017

In the pursuit of sustainable and consistent ecommerce growth , we look to many places: content, SEO, Facebook, Instagram, paid acquisition, new channels, growth hacking. Reduced customer acquisition cost. People like live chat ( highest satisfaction rating among support channels ). Increased word of mouth referrals.

eCommerce 95

eCommerce Mobile Conversion Design 95

This is going to be BIG.

SEPTEMBER 12, 2022

I imagined a future Wing media arm with a TV channel, a venture capital fund… …and then it all came crashing down. On one hand, it benefited tremendously from the Trump backlash after the 2016 election and society’s focus on women. You want screenshots of Slack channels and off-the-record comments on background from insiders.

Cofounder 140

Cofounder Venture Capital Community PR 140