ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. A more aggressive promotion or advertising strategy can help your brand reach a larger group of your target customers. Acquisitions can quickly increase your market share and bring in new customers.

Marketing 115

Marketing Framework Metrics Channel 115

Startup Professionals Musings

AUGUST 7, 2020

In the short term you need customers to find you at any price, and in the longer term you need revenue, profit, and return loyalty. Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Hone your process for due diligence and integrating these new elements.

Technical Review 312

Technical Review Due Diligence Merger Social Media 312

Startup Professionals Musings

JULY 1, 2020

The norm for entrepreneurs is to be optimistic on revenue projections, and miserly on funding needs. YouTube and Facebook, for example, both advertised themselves as dating sites until they recognized from results that the dating market segment was already over-saturated. Getting to the next level of growth is a constant challenge.

Due Diligence 306

Due Diligence Entrepreneur Startup Acquisition 306

Occam's Razor

SEPTEMBER 24, 2012

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. Facebook Advertising's Offline Impact. #5:

Metrics 165

Metrics Advertising Marketing Social Media 165

Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. But if you ask anyone in the ecosystem of customer acquisition?—?founders, and you’ll hear the same thing: customer acquisition (CAC) is getting harder and more expensive.

Founder 424

Founder Product Cofounder Acquisition 424

VC Cafe

JULY 21, 2022

billion is attributed to the pending Microsoft acquisition of Activision Blizzard Besides Activision Blizzard, the big deals included Take-Two’s purchase of Zynga, Sony’s acquisition of Bungie, and the ESL and FaceIt acquisition by Savvy Games Group Mobile was the most active segment with 47 deals. as they reached 28.1

Forecast 190

Forecast IP Mobile Acquisition 190

ConversionXL

FEBRUARY 3, 2022

SEO, email marketing, Facebook advertising). Acquisition. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. Where the acquisition stage solves problems with content, the activation stage solves them with a sample of what you can do.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

JUNE 8, 2017

The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized. Acquisition segments. Acquisition segments. It is about focusing your marketing efforts on a few select companies that could represent huge revenue streams. Image Source.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

Acquisition 22

Acquisition eCommerce Cost Customer 22

Startup Professionals Musings

DECEMBER 17, 2013

For starters, here is my selection of some key metrics that every six-sigma joint like GE tracks without thinking, but that too many small businesses haven’t yet formalized: Sales revenue. Sales data needs to be correlated to advertising campaigns, price changes, seasonal forces, competitive actions, and other costs of sales.

Metrics 252

Metrics Technical Review Retention Acquisition 252

Startup Professionals Musings

MARCH 25, 2023

Some analysts argue that revenue drives growth, while others say user growth drives revenue. Google reached $1B in revenue within five years of incorporation, and now has a market capitalization of over $1 trillion. Long-term stability requires revenue growth and profit. Both have worked. Traditionally, it was simple.

Valuation 235

Valuation Revenue Viral Retention 235

YoungUpstarts

JANUARY 27, 2015

A unified Microsoft has set the stage for sustained revenue growth. Expenses related to supporting Microsoft’s growing devices businesses will offset overall profit growth and search revenue gains through 2015. year-to-year revenue gain in calendar 4Q14, to $26.5 While Microsoft’s 7.9% year-to-year in 4Q14 to $16.3

Cloud 100

Cloud Mobile Software Review Technical Review 100

Startup Professionals Musings

DECEMBER 17, 2022

Every entrepreneur thinks he can relax a bit after his business model is proven, funding is in place, and revenues are scaling as projected up that hockey-stick curve. Unfortunately, the mainstream customers who can really drive revenue care more about price. Customer acquisition gets harder and more expensive.

Hockey Stick 265

Hockey Stick Guerilla Acquisition Startup 265

Startup Professionals Musings

AUGUST 10, 2014

Some analysts argue that revenue drives growth, while others say user growth drives revenue. Both have worked.Google reached $1 billion in revenue within five years of incorporation, and now has a market capitalization of over $400 billion. Long-term stability requires revenue growth and profit.

Revenue 246

Revenue Entrepreneur Valuation Viral 246

Both Sides of the Table

NOVEMBER 14, 2017

How long does it take me to pay back my original customer acquisition costs? We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction. How profitable is my product or service? We recently added Richard Mumby to our leadership team.

Operations 286

Operations New York City Technical Review Startup 286

YoungUpstarts

AUGUST 13, 2019

This often means mergers and acquisitions, incremental innovation, marketing, and global expansion – which, over the long-term, only widen the gulf between the company and its customers. New customers are expensive to acquire, and typically produce less revenue than would current, satisfied customers. Here’s a look: 1.

Technical Review 145

Technical Review Technology Customer Qatar 145

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

He published revenue figures even when they were still pathetic , he pledged loudly and eagerly to give away lots of free copies to non-profits, and he revealed all his (remarkably effective) marketing strategies (updated here ) even though it meant competitors would learn them too. Advertising ?? transmogrification] ?

Software Review 261

Software Review Technical Review Viral Software Developers 261

ConversionXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Tactics are the specific activities you’ll use to communicate with customers (for example, advertising on social media with a 20% discount code). Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ReadWriteStart

JANUARY 13, 2011

We started this week's One Million by One Million roundtable with a discussion of online advertising trends, looking at them from the perspective of cost-effective customer acquisition and brand building, as well as entrepreneurial opportunities.

Advertising 116

Advertising SMS Entrepreneur Silicon Valley 116

The Startup Magazine

AUGUST 3, 2021

To assist his consulting firm clients with attracting investors willing to fund an unknown business, Luke Lazarus uses an IPO or acquisition model to ensure the highest possible value for his client’s organization.

United States 167

United States Entrepreneur Angel Investor Social Media 167

Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. Getting the first tracks of revenue is one of the toughest processes of building a startup. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel.

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Professionals Musings

APRIL 11, 2022

Many businesses these days serve both paying and non-paying customers, such as Google and Facebook, who count on millions of non-paying users to attract advertisers, who really pay the bill. Every business needs revenue to provide investor returns and offset costs. Free” is not an attractive revenue model to investors.

Business Model 334

Business Model Intellectual Property Angel Investor Channel 334

ConversionXL

FEBRUARY 17, 2021

Safari and Firefox have already started to wean advertisers from them. Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. The first three go hand-and-hand—if advertisers can measure and get a good return on ad spend, they’ll keep buying ads.

Caching 140

Caching Algorithm Advertising Metadata 140

Up and Running

NOVEMBER 6, 2020

There are common components in every business plan, but a SaaS (or subscription) business plan should have a special focus on customer acquisition (ie. Customer acquisition plan. Customer acquisition strategy. When we talk about customer acquisition, we’re talking about marketing and sales. Yes, of course. Churn rate.

Business Plan 87

Business Plan Forecast Churn Rate Acquisition 87

Startup Professionals Musings

MAY 27, 2016

Some business successes can be attributed to luck, timing, or available funding, but in this case most agree that Gary was simply a marketing genius and he created his own market through creative advertising, emotional appeal and exclusivity. Even social entrepreneurs need milestones, quantifiable results, and revenue to sustain their value.

Technical Review 134

Technical Review Intellectual Property Due Diligence Angel Investor 134

Startup Professionals Musings

FEBRUARY 11, 2023

Having enough revenue to finally give yourself a salary is an inspiring event, and one that you should savor. New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. Celebrate the ability to pay yourself a salary.

Sweat Equity 296

Sweat Equity Startup Salary Viral 296

Both Sides of the Table

DECEMBER 27, 2011

You have to understand whether they’re likely to yield revenue growth in the near term OR whether you have access to cheap enough capital to fund your losses until your investments pay off. They have have raised $2-3 million, built a product that has some amount of market traction and got to annualized revenues of around $1 million.

Startup 418

Startup Revenue Technical Review Flash 418

Startup Professionals Musings

JUNE 26, 2016

Some analysts argue that revenue drives growth, while others say user growth drives revenue. Google reached $1B in revenue within five years of incorporation, and now has a market capitalization of over $400B. Long-term stability requires revenue growth and profit. Both have worked. Traditionally, it was simple.

Revenue 145

Revenue Valuation Startup Viral 145

YoungUpstarts

SEPTEMBER 9, 2012

You may be surprised, but technology companies are one of the biggest spenders when it comes to advertising. In fact, in 2011 Google literally doubled its global advertising and promotion spending from the previous year to US$1.5 billion (interestingly, 96-percent of its US$38 billion worldwide revenue actually came from SELLING ads).

Advertising 171

Advertising Social Media Acquisition Global 171

Startup Professionals Musings

MARCH 20, 2020

Every entrepreneur thinks he can relax a bit after his business model is proven, funding is in place, and revenues are scaling as projected up that hockey-stick curve. Unfortunately, the mainstream customers who can really drive revenue care more about price. Customer acquisition gets harder and more expensive.

Hockey Stick 307

Hockey Stick Guerilla Acquisition Revenue 307

Agile VC

APRIL 17, 2011

Now that Google’s acquisition of ITA is closed, following lenghty FTC review, it would appear Kayak is poised to proceed with their IPO in the coming months. =. Financial Snapshot: 2010 Revenue: $170 million. Revenue growth: 51% YoY (2010), 1% YoY (2009), 131% YoY (2008). Distribution revenue is CPC and CPA. .

Pre-Money Valuation 113

Pre-Money Valuation Liquidation Preference Dividend Common Stock 113

ConversionXL

NOVEMBER 25, 2020

At the eight minute mark, YouTube allows for creators to put extra ads in the content so they’ve got an incentive to show those longer videos and generate more ad revenue. Advertising. In most cases, you’ll want to turn on advertisements for your videos. So what does it take to make sure your advertisements are profitable?

Channel 129

Channel Metrics Algorithm Video 129

Startup Professionals Musings

MAY 16, 2020

Having enough revenue to finally give yourself a salary is an inspiring event, and one that you should savor. New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. Celebrate the ability to pay yourself a salary.

Sweat Equity 435

Sweat Equity Salary Viral Leadership 435

ConversionXL

SEPTEMBER 13, 2018

Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Acquisition. Anything else is merely a list of data points.

Analytics 119

Analytics Technical Review Acquisition Retention 119

ConversionXL

APRIL 4, 2017

Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). When Does Paid Acquisition Work for SaaS Startups?

Channel 118

Channel Marketing Viral SEO 118

Austin Startup

MAY 23, 2019

In-game advertising sucks. It’s as frustrating for advertisers as it is for developers, and gamers are equally jaded. In other words, in-game advertising sucks for everyone. In other words, in-game advertising sucks for everyone. Advertisers (??) That’s not news, but it bears repeating. Why Does It Suck?

Advertising 48

Advertising Clickthrough Redemption Dilution 48

YoungUpstarts

DECEMBER 10, 2015

The goal of most startup companies is to increase their market share and revenues. For most of those that manage to grow big, acquisition of other companies plays a major role in their success. While many businesses are aware of the importance of importance of acquisitions as a growth strategy few get it right when making acquisitions.

Acquisition 100

Acquisition Social Media Distribution Startup 100