Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Metrics are a problem. This makes me really sad.)

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

NOVEMBER 23, 2022

It’s like they thought about the attendees and what they need and then designed a format focused on them. This defines how to connect problem themes to a metric strategy, building a metric-driven action system. Product should be your main channel for customer acquisition, retention and expansion. How will you act?

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

SEPTEMBER 20, 2021

As with most platforms, there are metrics that matter, and vanity metrics. With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. Both metrics represent high engagement.

Analytics 134

Analytics Metrics Channel Video 134

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

Acquisition 22

Acquisition eCommerce Cost Customer 22

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 17:30] How deep into financials and metrics do you get before taking a client on? [19:01]

Channel 66

Channel Acquisition Framework B2B 66

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

SEPTEMBER 13, 2018

Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. You’ll be able to see which channels (paid, organic, social, etc.)

Analytics 119

Analytics Technical Review Acquisition Retention 119

Up and Running

SEPTEMBER 14, 2021

The Relationship Funnel is designed to accomplish two goals: 1. A sales funnel focuses on the marketing campaign and purchasing process that leads to the acquisition of new and repeat clients. It will also dictate how it’s presented, what channels you leverage, and how often you present it.

Sales 152

Sales Audience Social Media Email 152

ConversionXL

SEPTEMBER 1, 2020

Focusing on the entire customer journey—not just acquisition—and improving each step along the way ensures that customers continue to buy from you, now and in the future. Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth.

Customer 132

Customer SMS Retention Acquisition 132

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Each channel is a piece of the same puzzle.

Customer 118

Customer Marketing Channel Audience 118

Up and Running

SEPTEMBER 22, 2021

If not, now is the perfect time to get in on this effective and easy-to-implement user acquisition channel. In this blog post, we will cover how you can design a referral program that’s right for your business and then launch it with ease. This is why referral programs are a great low-risk channel.

Programming 141

Programming Churn Rate Design Campaign 141

ConversionXL

SEPTEMBER 3, 2021

Done right, ASO can reduce user acquisition costs, increase app downloads, and improve your app’s value. We can’t rely on install metrics alone to substantiate success. Otherwise, you’ll live in an inflated metrics loop that doesn’t reflect true, long-term value. Lowering your customer acquisition costs (CAC).

Metadata 121

Metadata Technical Review Retention Metrics 121

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. When we look to design metrics, we are looking to deepen our understanding of the machinery, and how it works.

Metrics 55

Metrics Design Entrepreneur Startup 55

ConversionXL

AUGUST 23, 2017

First, Outline Your Personas, Timeline, and Channels. Three other aspects to keep in mind are User Personas, Timeline, and Channels. What channel(s) have you chosen to analyze your customer experience on? Depending on the expert you’re following and the product you’re mapping, the design will be different.

Customer 130

Customer Channel Design Retention 130

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. Sometimes that’s product design so thrilling that every customer spreads the word to five more. There isn’t one most important SaaS metric. Being focussed on SaaS metrics is not incompatible with valuing employee fulfillment and customer happiness. Operate on cash-basis.

Restful 202

Restful Founder Revenue Acquisition 202

YoungUpstarts

FEBRUARY 13, 2019

Just ask Blue Apron, which has found itself in the news recently for its poor stock market performance and its widely criticized acquisition-focused growth strategy — not to mention CEO Brad Dickerson’s unwillingness to release its retention numbers. Blue Apron is hardly alone with its churn problem. Dig deeper. Why or why not?

Customer 173

Customer Technical Review Retention Acquisition 173

Up and Running

JULY 26, 2016

Just for reference, Slidebean is a SaaS presentation software where users can add content, and a finished presentation is designed automatically. Nov-15: Graphic Designer (growth/product). This is when metrics come into play. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

MARCH 31, 2021

Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with. Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Select your content distribution channels.

Audience 127

Audience Non-Compete Distribution Channel 127

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. That would mean the 1100 new customers in March are the result of February’s acquisition cost. The freemium version influences acquisition of new users. This will help you attribute the conversion to the correct acquisition cost.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 93

Analytics Framework Metrics Algorithm 93

ConversionXL

APRIL 13, 2017

A growth team, however, is largely overlapped with product, engineering, and design as well. same thing as growth hacker or growth marketer): “The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.

Analytics 99

Analytics Engineer SEO Channel 99

The Next Web

DECEMBER 12, 2013

When you travel, you are constantly on the go, so being connected to your mobile device might be your only digital lens into the world,” says Shaun Modi , designer at Airbnb. By focusing on designing our internal culture, it seamlessly translates to the experience we create, both online and offline. “By It all starts with culture.

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

ConversionXL

JULY 28, 2021

It promises to be the future of analytics, with cross-platform tracking, AI-driven data, and privacy-centric design. . The big changes are designed to help you “get ready for what’s next”, as opposed to solely reacting to what’s already happened. How GA4 differs from Universal Analytics. Here’s how: 1. Life cycle.

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. Marketers following this practice start with a hypothesis, design and run an experiment, and interpret results to fuel future experiments. If your campaign works and your brand awareness metrics improve, you win.

Framework 102

Framework Marketing Acquisition Retention 102

Duct Tape Marketing

FEBRUARY 10, 2022

He’s also the CEO of Blumer CPAs where they serve as an advisory firm for the design marketing and creative agency services niches. Key Takeaway: Jason Blumer is the CEO of Blumer CPAs which is an advisory firm for design, marketing, and creative agency services. It actually is a part of their P and L it's part of the metrics.

CPA 73

CPA Technical Review Revenue Forecast 73

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

JANUARY 18, 2022

In this article, you’ll learn how to design a successful brand marketing campaign that expresses your brand’s core values, create content your customers crave, and ensure your entire brand ecosystem is designed to support customer loyalty. Marketers must adjust their expectations and metrics with expanded brand tracking.

Marketing 128

Marketing Campaign Software Review Tulsa 128

Steve Blank

MARCH 4, 2014

For most companies it feels like innovation can only happen by exception and heroic efforts, not by design. The Enterprise: Business Model Execution We know that a startup is a temporary organization designed to search for a repeatable and scalable business model. The question is – why?

IRR 335

IRR Startup Business Model Agile 335

View from Seed

MARCH 3, 2015

Then there were also certain social channels that worked for awhile but didn’t stick. For awhile, that channel was a share option on all our blog posts, and we tried paying for stumbles for some campaigns. Some startups are in stealth mode and maybe branding and beautiful design is important. Should you do that at all?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

OCTOBER 13, 2015

How does retention differ among different acquisition channels? Acquisition Efficiency. You design an A/B test where the A group sees a red button and the B group sees a blue one. How did that effect their average order value? Are free trial users who submit support tickets more likely to convert to customers?

Conversion 48

Conversion Retention Acquisition Metrics 48

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

Austin Startup

FEBRUARY 1, 2018

In an interview with First Round Capital, Dropbox’s Vice President of Product and Design, Todd Jackson, observed : “The PM role needs to be purposely flexible, almost by design. A PM basically sits at the center of UX, technology and business. You may have heard the quote: ‘The PM is the CEO of their product.’

Management 85

Management Product Technical Review Software Review 85

ConversionXL

MARCH 19, 2020

When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., Survey design. The questions that clients ask in the coming months are going to be more focused on business results and less on trends and vanity metrics. are moot.”.

Marketing 121

Marketing Campaign Non-Compete Lean 121

ReadWriteStart

JULY 18, 2011

He says that one is too lonely, two is good and three is a great number if they can combine their skills to cover design, development and distribution. key metrics or a dashboard showing how you've made progress in whatever the key metrics for your business are. How to Hack the Investment World.

Investment Bankers 153

Investment Bankers Technical Review Cofounder Due Diligence 153

OnlyOnce

JULY 9, 2013

The book is part of the Startup Revolution series that Brad has been working on for a couple years now, including Do More (Even) Faster , Venture Deals , Startup Communities , and Startup Life (with two more to come, Startup Boards and Startup Metrics). Writing a book is a LOT harder than I expected!

Startup 95

Startup Advisory Board Elevator Pitch Forecast 95

ConversionXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. Customer retention is a metric that measures customer loyalty and how good your business is at keeping customers over time. According to Paul Farris’ book Marketing Metrics , a repeat customer has a 60% to 70% chance of converting.

Retention 111

Retention eCommerce Channel Community 111