Steve Blank

OCTOBER 15, 2019

The type of disruption most companies and government agencies are facing is a once-in-every-few-centuries event. Disruption today is more than just changes in technology, or channel, or competitors – it’s all of them, all at once. This article previously appeared in the Harvard Business Review.

Government 315

Government Technical Review Acquisition Metrics 315

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Content channels.

Campaign 149

Campaign CTO Marketing Social Media 149

ConversionXL

NOVEMBER 23, 2022

Even though the Austin weather had some surprises in store for us, the tremendous effort to organize CXL Live pulled off the event through a (literal) storm and frenzy. This event focused on relationship building and a lot of work was put into building curated groups to have fruitful round table discussions. Sooo many delicious tacos!

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

SEPTEMBER 13, 2018

Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. Google Analytics also tracks on-site behavior through events and goals. Mixpanel’s event-based tracking is fundamentally different than the Google Analytics pageview model. Acquisition. The core use cases.

Analytics 119

Analytics Technical Review Acquisition Retention 119

ReadWriteStart

MAY 26, 2022

In software, those avenues are your customers, industry, employees, and the broader trends associated with current events. There’s a reason 70% of all acquisitions fail : When leaders feel pressure to grow for growth’s sake, their focus on results (no matter the cost) isn’t sustainable in the long run. Take SaaS, for instance.

Software 171

Software Japan Agile Employee 171

Startup Professionals Musings

JUNE 26, 2020

Set specific targets on the sales channels and marketing initiatives you need, including the use of social media, brand building, franchising, trade shows, affiliates, and distributors. Investors want to know how and when they might see some return on their investment, since startups require some event to show value.

Business Plan 423

Business Plan Product Intellectual Property Elevator Pitch 423

ConversionXL

SEPTEMBER 1, 2020

Focusing on the entire customer journey—not just acquisition—and improving each step along the way ensures that customers continue to buy from you, now and in the future. Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth.

Customer 132

Customer SMS Retention Acquisition 132

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

AUGUST 19, 2020

For example, our PPC team discovered fast-moving trends during the onset of COVID-19 for an events management company. Search volume dried up overnight for generic queries like “summer concerts in Richmond, VA,” as well as branded events that had been canceled. Are we able to create incrementality across channels?

PPC 69

PPC SEO Channel Analytics 69

Steve Blank

FEBRUARY 26, 2020

These elements of the business model– revenue (pricing, pricing strategy), distribution channel, How to Get/Keep/Grow customers, Key Activities, Resources and Costs – are other, critical parts your start up needs to understand and have in place. You need to begin to “instrument” your customer acquisition process with analytics.

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

Austin Startup

AUGUST 30, 2019

On August 14–15, the Air Force, through AFWERX , hosted a two-day Spark Collider event at Capital Factory to bring newly awarded 19.2 AFWERX, who works out of Capital Factory’s Center for Defense Innovation, serves as a channel through which entrepreneurs can access the necessary resources to make their ideas a reality within the U.S.

SBIR 48

SBIR Government Venture Capital Startup 48

View from Seed

FEBRUARY 24, 2021

For certain players that have high LTV supported by a long tail of recurring sessions/payment events and/or high insurance reimbursement, acquiring patients through DTC paid marketing could be viable. Another possible growth channel is through employers, though competing with other benefits is never easy.

Vertical 156

Vertical Software Review Portfolio Demand 156

Startup Professionals Musings

MARCH 5, 2023

Idea entrepreneurs are largely driven by the “crisis of the moment” or the next event on their schedule. Effective marketing requires converting ideas to real content, creating programs to educate channels, and managing metrics to see what works and what needs to change. Customer acquisition, retention, and support.

Cofounder 389

Cofounder Startup Term Sheet Acquisition 389

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Each channel is a piece of the same puzzle.

Customer 118

Customer Marketing Channel Audience 118

Hearpreneur

JUNE 16, 2023

Despite the challenges brought on by recent global events, there are indications of gradual recovery and resilience across various sectors. What is important to note however is the industry must stay at the forefront of changes to support their clients as it impacts their own growth, client acquisition, and client results.

Artificial Inteligence 81

Artificial Inteligence Entrepreneur Retention Technical Review 81

YoungUpstarts

JULY 26, 2017

86% of Saas business consider customer acquisition as their highest growth priority. They support multi channel, making it easier to reach the audience at the right time no matter what channel they are currently using. Events And Announcements. Hence, it is critical to market it the right way.

Web 127

Web Software Review Software Technical Review 127

ConversionXL

FEBRUARY 27, 2019

But, ultimately, product launches are merely one event in one phase of the product lifecycle. Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. While those acquisition efforts worked well, not all do.

Product 110

Product Campaign Acquisition Social Media 110

Women Entrepreneurs Can

MARCH 13, 2024

This allows the restaurant to personalize offers like free birthday rewards and exclusive events for loyal customers. Increased Revenue Loyalty programs directly impact revenue, but they also help decrease customer acquisition costs. Promote your loyalty program on all your channels – including social media, email, and in-restaurant.

Programming 52

Programming Retention Software Review Social Media 52

Steve Blank

DECEMBER 9, 2013

Now that you’ve gotten to know your potential channel and customers, regardless of how much money you’re going to make, will you enjoy working with these customers for the next 3 or 4 years? Or is it something that can grow to a size that will result in an acquisition or some liquidity event? (see 0:30 in the video below).

Cofounder 325

Cofounder Technical Cofounder Liquidity Event Lean 325

ConversionXL

JULY 28, 2021

A model based on users and events. The focus in GA4 is very much on users, with each interaction labeled as an event. This means sessions and pageviews are now events. For instance, a page_view event contains the parameters page_location , page_referrer , and page_title. Enhanced measurement events. Custom events.

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

Startup Professionals Musings

AUGUST 3, 2022

Here is an outline of some key force multipliers that I have seen used effectively in the ongoing battle for business survival and success: Establish a presence on multiple social media channels. Sponsor customer events for visibility and giveaways. Other non-sponsored high-profile events can be used as powerful bonding opportunities.

Marketing 299

Marketing Social Media Merger Acquisition 299

The Startup Magazine

FEBRUARY 14, 2024

So read on to learn four tips for boosting your customer acquisition and retention. The better customer acquisition strategy is to target your efforts to those most likely to become loyal customers. Attend business events and try to speak to as many people as you can in your industry.

Customer 78

Customer Acquisition Audience Social Media 78

Hunter Walker

JANUARY 2, 2017

The total value of these deals might look higher than when a tech company makes an acquihire but the premium tends to go to retention rather than the cap table (especially since (a) the acquirer might not be seen as an ‘attractive’ place to work and (b) there’s assumption of less equity upside post-acquisition).

Technical Review 116

Technical Review Cap Table Acquisition Startup 116

ConversionXL

AUGUST 27, 2020

Questions such as: What marketing channels are driving the best users (i.e. Most of the tools that you will be interested in fall into a category called “event driven tools”. These analytics tools rely on events to collect data. An event is simply an action that a user takes (e.g. not just the most)? Everyone loves tools.

Analytics 90

Analytics Product eCommerce Channel 90

ConversionXL

SEPTEMBER 3, 2021

Done right, ASO can reduce user acquisition costs, increase app downloads, and improve your app’s value. Lowering your customer acquisition costs (CAC). Start by determining which in-app events are the most valuable. If improving wellbeing is a mission, ‘daily meditations completed’ might be a worthy event to track.

Metadata 121

Metadata Technical Review Retention Metrics 121

Startup Professionals Musings

FEBRUARY 11, 2023

Having enough revenue to finally give yourself a salary is an inspiring event, and one that you should savor. This may also be the moment when you get your first big acquisition offer, rather than a clone appearing. Enjoy watching key members of your team grow from followers to leaders. Celebrate the ability to pay yourself a salary.

Sweat Equity 296

Sweat Equity Startup Salary Viral 296

VC Cafe

MAY 4, 2021

Discord Channels – Spotify – Fireside (Mark Cuban’s investment) – Facebook(Rooms?) – Open Source (Jam) – Telegram (voice chats 2.0) #audio pic.twitter.com/gVB5h0IcMC — Eze Vidra (@ediggs) April 2, 2021. In addition, Twitter plans to experiment ticketed ‘spaces’ events in the coming months.

Audio 139

Audio Software Review Open Source Social Network 139

ConversionXL

OCTOBER 22, 2018

If we look at the hierarchy of marketing data, it goes something like this: Acquisition (e.g. The prospect-to-customer journey is not a linear series of events; it’s hard to predict and measure every engagement. It was a significant chunk of the marketing budget and came at the expense of other channels. site visits).

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. We didn’t even have enough to A/B test against a revenue event. Or cover every major event in my industry for several years. A properly scaled marketing channel can 10X your business.

Conversion 133

Conversion Technical Review Channel Engineer 133

Haystack

MAY 9, 2019

Any billion-dollar liquidity event is a rare event, so it will get the Haystack blog treatment. Harry’s reportedly captured single-digit percentages of that market, but it is such a large and steady market (and channel for pushing other home goods through) that it could support not one, but two, large outcomes like this.

Acquisition 121

Acquisition Liquidity Event Venture Capital Vertical 121

YoungUpstarts

NOVEMBER 1, 2019

It lets you clearly identify which activities are the main contributors to your acquisition goals. Despite doing good work if you don’t use the right channels to popularize it, it is of no use. Mighty Networks simplifies building a digital community where you can post events and publish content. Mighty Networks.

Software Review 113

Software Review Startup Azure SEO 113

NZ Entrepreneur

MARCH 11, 2020

If you don’t know this stuff, you’re missing a whole world of sales insight that could direct your customer acquisition and retention strategies. 4) Your Multi-Channel Sales Approach. A multi-channel approach has always been used in sales. Except that 20 years ago, we just had a whole lot less channels. 5) Outbound Sales.

Social Media 63

Social Media Channel Technical Review Sales 63

ConversionXL

APRIL 3, 2018

The event had returning attendees… Again wow’d by #CXLLive — plenty of knowledge to bring back to the team. … as well as first-timers: First time at #CXLlive , very impressed with the event. Never experienced an event where everybody seems to know each other. Assign content & channels for each experience.

Retention 106

Retention Artificial Inteligence Channel Email 106

Startup Professionals Musings

MAY 16, 2020

Having enough revenue to finally give yourself a salary is an inspiring event, and one that you should savor. This may also be the moment when you get your first big acquisition offer, rather than a clone appearing. Enjoy watching key members of your team grow from followers to leaders. Celebrate the ability to pay yourself a salary.

Sweat Equity 435

Sweat Equity Salary Viral Leadership 435

ConversionXL

JULY 18, 2017

Questions such as: What marketing channels are driving the best users (i.e. If a user is able to do all of this through digital channels, then product analytics can really help you. Actively experimenting with different marketing channels. Spending $1000+ per month on user acquisition. not just the most)?

Analytics 123

Analytics Product Channel Retention 123

ConversionXL

FEBRUARY 26, 2020

results) to the correct traffic source to compare the performance of marketing activities across various channels. If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? A single user can open multiple sessions. utm_medium.

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

JULY 18, 2017

Questions such as: What marketing channels are driving the best users (i.e. If a user is able to do all of this through digital channels, then product analytics can really help you. Actively experimenting with different marketing channels. Spending $1000+ per month on user acquisition. not just the most)?

Analytics 107

Analytics Product Channel Retention 107