Startup Professionals Musings

MAY 16, 2020

Having enough revenue to finally give yourself a salary is an inspiring event, and one that you should savor. This may also be the moment when you get your first big acquisition offer, rather than a clone appearing. Surprisingly, word-of-mouth and viral efforts require more work and a larger budget than you would expect.

Sweat Equity 435

Sweat Equity Salary Viral Leadership 435

ConversionXL

FEBRUARY 27, 2019

But, ultimately, product launches are merely one event in one phase of the product lifecycle. Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. While those acquisition efforts worked well, not all do.

Product 110

Product Campaign Acquisition Social Media 110

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. But its not really viral growth, even when its exponential.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

mashable.com

JULY 18, 2012

Jobs Events Try Our New Social News App Welcome to Mashable! The search giant’s VP of Corporate Development, along with CEO Larry Page, signs off on the dozens of acquisitions and acqui-hires made every year, large and small. The 10 Most Expensive Google Acquisitions. People Recommended Mashable Staff More people.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. In this article, you’ll learn how to gain traction on TikTok to grow awareness, traffic, and acquisition. In this article, you’ll learn how to gain traction on TikTok to grow awareness, traffic, and acquisition.

Sales 115

Sales Customer Viral Marketing 115

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? Let’s look at a viral growth company, like Facebook. As soon as possible!&#

Customer 156

Customer San Francisco Viral Lean 156

YoungUpstarts

MAY 13, 2020

With the help of press release distribution services, your press releases are sent to the right media channels, such as reporters, journalists, printed or online media, and news agencies. A heartfelt message or story can spread good cheer and go viral. Announcement of a new acquisition or merger. New branch opening.

Public Relations 235

Public Relations Business Plan PR Distribution 235

Startup Lessons Learned

MARCH 24, 2009

You can learn more about the event here. In most applications, most of the time, customers return to use the application not in response to a notification or event, but under their own volition. This is a common problem that results from viral-loop optimization. Labels: engagement , events 12comments: Jesse Farmer said.

Metrics 88

Metrics San Francisco Lean Viral 88

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

Duct Tape Marketing

MARCH 25, 2016

Everything You Need To Know About Marketing Channels In 5 Minutes Or Less written by Guest Post read more at Duct Tape Marketing. In this article, you’ll discover everything you need to know about marketing channels. First, let’s take a look at the most popular marketing channels. Those 19 channels are: Targeting Blogs.

Channel 28

Channel Viral Marketing Acquisition 28

Startup Professionals Musings

APRIL 2, 2016

Having enough revenue to finally give yourself a salary is an inspiring event, and one that you should savor. This may also be the moment when you get your first big acquisition offer, rather than a clone appearing. Surprisingly, word-of-mouth and viral efforts require more work and a larger budget than you would expect.

Sweat Equity 120

Sweat Equity Salary Startup Viral 120

ConversionXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Pay attention to your close rate per channel. Doman-Pipe’s team does this with a dedicated feedback Slack channel and an internal “Voice of the Customer” report.

Demand 124

Demand B2B Distribution Channel 124

Steve Blank

DECEMBER 7, 2010

If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. We want them to experience faulty assumptions not as a crisis , but as a learning event called a pivot —an opportunity to change the business model. How’s the Class Organized?

Wiki 312

Wiki Lean Management Business Model 312

Sophia Perl of Wisdom

AUGUST 27, 2011

Today, I went to an event in the city of Campbell to hear Matt Mickiewicz, Founder of SitePoint, Flippa, and 99Designs, talk about how he got started. The main difference is that they were able to leverage their distribution channel. Since this was in other countries, their customer acquisition costs were much cheaper than the US.

EC2 53

EC2 Social Network Distribution Demand 53

Startup Professionals Musings

JANUARY 16, 2015

Having enough revenue to finally give yourself a salary is an inspiring event, and one that you should savor. This may also be the moment when you get your first big acquisition offer, rather than a clone appearing. Surprisingly, word-of-mouth and viral efforts require more work and a larger budget than you would expect.

Sweat Equity 120

Sweat Equity Salary Viral Leadership 120

Steve Blank

FEBRUARY 12, 2015

You’ll realize you’re ready to exit the Search step when you have customer validation: You’ve found a sales channel that matches how the customer wants to buy and the costs of using that channel are understood. Startups in Search mode have little process and lots of “do what it takes.” Most startups die here.

Startup 120

Startup Lean Venture Capital Advisory Board 120

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Hence that’s the macro-outcome.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. involved before we go into production.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

NOVEMBER 28, 2022

TikTok even has its own viral hashtag: #TikTokMadeMeBuyIt , which is a one-stop shop for the weird and wonderful products brands sell on the platform. By encouraging user-generated content (UGC), this type of ad more than any other has the potential to make your brand or product viral. TikTok users embrace ecommerce.

Customer 102

Customer Viral Audience Campaign 102

The Next Web

SEPTEMBER 29, 2013

You’re tinkering with your marketing and sales channels. What sources of traffic are converting, and which channels are profitable, which aren’t? It should never be the financing event that dictates whether to shift or not. How it applies to your marketing channels. How do you do that? Now let’s talk about the metrics.

Metrics 136

Metrics Cofounder Cram Down Liquidity Event 136

Duct Tape Marketing

FEBRUARY 17, 2017

Viral ideas attach themselves to top-of-the-mind stories, occurrences or environments. No other acquisition channel in their company was able to get those results. Triggers : Ideas that are easy to remember spread. Emotion : Emotions move us in irrational ways. This means that when we care, we share. refer their friends).

Programming 50

Programming Sales Cloud Customer 50

ConversionXL

APRIL 3, 2018

The event had returning attendees… Again wow’d by #CXLLive — plenty of knowledge to bring back to the team. … as well as first-timers: First time at #CXLlive , very impressed with the event. Never experienced an event where everybody seems to know each other. Assign content & channels for each experience.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. We didn’t even have enough to A/B test against a revenue event. Or cover every major event in my industry for several years. A properly scaled marketing channel can 10X your business.

Conversion 133

Conversion Technical Review Channel Engineer 133

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition.

San Francisco 68

San Francisco Lean Retention SEM 68

Cracking the Code

FEBRUARY 4, 2008

A few times per year, Bessemer organizes a CxO event for our portfolio companies and we decided to focus our first session of 2008 on Software-as-a-service (SaaS). This invite-only event for our portfolio companies and close friends of the firm was designed to be fairly intimate and interactive. Monday, February 04, 2008. Stay local.

Software Review 48

Software Review South Korea IPO Portfolio 48

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). You guessed it — straight up free money. A doughnut is one thing, cold-hard cash is even better. Would they be loyal?

IPO 82

IPO Customer Matching Silicon Valley 82

Ben's Blog

MAY 15, 2020

What ends up happening is if you think about the verbal version of the growth model as a series of events that chain together, then what you start to realize is, wow, like there are going to be certain steps that are going to go way, way, way up, that are then going to cause the entire growth model to really radically amplify.

Founder 36

Founder Conversion Technical Review Cash Position 36

ConversionXL

MAY 19, 2016

One of my favorite examples of this is the design of viral loops. Andrew Chen has said that some of the best growth people don’t think in terms of funnels, they think in terms of viral loops. There are many different channels now – attribution is the real b h. And I think this is really the point.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

JANUARY 18, 2022

Identify the channels where your audience is most active and double-down. Start your brand awareness campaigns where you know your audience is active (turning up regularly, liking content, commenting, and sharing) and create content and creative that’s suited to those channels. Start with the channels you have experience in.

Audience 122

Audience Technical Review Social Media Campaign 122

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

Most of that comes from experience of attending events like this and just doing things online, and I just regurgitate it onto my blog, and I’ve built up a following. It made this site very sticky and it grew organically through viral word-of-mouth as a result of doing that. I love Three Monkeys. I like to write, but not that much.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

www.foliomag.com

JULY 31, 2012

Webinars Events. Industry Events. Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” White Papers.

Social Media 40

Social Media Rhode Island Media South Dakota 40

ConversionXL

JANUARY 13, 2021

One post went viral because—unbeknownst to us—it gave exquisitely timed reassurance to an anxious influencer, who then shared it. As a distribution channel, search rarely rewards tone, design, or angle. The blog is always the main event, and it requires heads-down work, not introspection. You can’t plan for this stuff.

Search 127

Search Restful SEO China 127