ConversionXL

FEBRUARY 27, 2019

But, ultimately, product launches are merely one event in one phase of the product lifecycle. While those acquisition efforts worked well, not all do. Cheap acquisition is (too) cheap. Aspirations for a “big” product launch are a casualty of Apple-like events. But cheap acquisition meant cheap leads.

Product 110

Product Campaign Acquisition Social Media 110

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. In this article, you’ll learn how to gain traction on TikTok to grow awareness, traffic, and acquisition. In this article, you’ll learn how to gain traction on TikTok to grow awareness, traffic, and acquisition.

Sales 115

Sales Customer Viral Marketing 115

YoungUpstarts

MAY 13, 2020

A heartfelt message or story can spread good cheer and go viral. Announcement of a new acquisition or merger. Journalists are quite busy and can be preoccupied with covering news and other events within their beat. It must include the people involved, date, venue, and purpose of the event or story you want to tell.

Public Relations 235

Public Relations Business Plan PR Distribution 235

ConversionXL

NOVEMBER 25, 2020

For viral growth, you want most of your traffic coming from “Browse features,” which consist of YouTube’s home screen, subscriptions, and other browsing features. Another key component of our strategy is to exclude current customers (for 180 days) so we can focus purely on customer acquisition, not remarketing.

Channel 129

Channel Metrics Algorithm Video 129

Cracking the Code

NOVEMBER 10, 2009

While poised with a limited number of transactions this year, the world of public Cloud Computing and SaaS companies has been marked by two events in the past few months: the acquisition of Omniture by Adobe and the high profile IPO of LogMeIn, a leading provider of PC remote access and support with a very interesting freemium model.

Software Review 48

Software Review Technical Review IPO Cloud 48

Steve Blank

NOVEMBER 16, 2009

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. Dancing Around the Question Union Square Ventures was kind enough to sponsor a meetup the night before my class.

Customer Development 228

Customer Development Web Developer Customer 228

Startup Professionals Musings

APRIL 2, 2016

Having enough revenue to finally give yourself a salary is an inspiring event, and one that you should savor. This may also be the moment when you get your first big acquisition offer, rather than a clone appearing. Surprisingly, word-of-mouth and viral efforts require more work and a larger budget than you would expect.

Sweat Equity 120

Sweat Equity Salary Startup Viral 120

Startup Professionals Musings

JANUARY 16, 2015

Having enough revenue to finally give yourself a salary is an inspiring event, and one that you should savor. This may also be the moment when you get your first big acquisition offer, rather than a clone appearing. Surprisingly, word-of-mouth and viral efforts require more work and a larger budget than you would expect.

Sweat Equity 120

Sweat Equity Salary Viral Leadership 120

Steve Blank

MARCH 18, 2011

The reward for doing so was a liquidity event via an Initial Public Offering. Tech IPOs were a receding memory, and mergers and acquisitions became the only path to liquidity for startups. Startup exits in the next three years will include IPO’s as well as acquisitions. They taught you about customers, markets and profits.

Internet 335

Internet IPO Silicon Valley Agile 335

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. Virality is also really interesting (again, actual human interaction), people who "create a story from your post" (share etc). Time to dive deeper.

Metrics 165

Metrics Advertising Marketing Social Media 165

Cracking the Code

OCTOBER 8, 2009

It was taken at a Churchill Club event last month. But does Larry hate cloud computing that much or is he hiding a potential future acquisition of Salesforce.com? Popular Media: the key to viral marketing. Laughing Out (c)Loud. A funny video of Larry Ellison, the CEO of Oracle on Cloud Computing. Software 2.0: ► 2006. (7).

Software Review 48

Software Review Cloud Technical Review Venture Capital 48

Startup Professionals Musings

JUNE 26, 2020

Don’t let your passion convince you that word-of-mouth and viral marketing will suffice against well-funded competitors and ever more demanding customers. Investors want to know how and when they might see some return on their investment, since startups require some event to show value. Most investors don’t want long-term commitments.

Business Plan 423

Business Plan Product Intellectual Property Elevator Pitch 423

Steve Blank

FEBRUARY 12, 2015

Sales (and/or customer acquisition in a multi-sided market) becomes achievable by a sales force (or network effect or virality) without heroic efforts from the founders. Customer acquisition and activation are understood and Customer Acquisition Cost (CAC) and Life Time Value (LTV) can be estimated for the next 18 months.

Startup 120

Startup Lean Venture Capital Advisory Board 120

Sophia Perl of Wisdom

AUGUST 27, 2011

Today, I went to an event in the city of Campbell to hear Matt Mickiewicz, Founder of SitePoint, Flippa, and 99Designs, talk about how he got started. Since this was in other countries, their customer acquisition costs were much cheaper than the US. You can get more sign-ups using viral techniques.

EC2 53

EC2 Social Network Distribution Demand 53

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Hence that’s the macro-outcome.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Obsessing over going viral. Creative agency founder Dan Kelsall has helped many of his clients go viral. In most cases, viral posts generated less demand.

Demand 124

Demand B2B Distribution Channel 124

Steve Blank

DECEMBER 7, 2010

We want them to experience faulty assumptions not as a crisis , but as a learning event called a pivot —an opportunity to change the business model. What are your hypotheses around customer acquisition costs? Actually engage in “search engine marketing” (SEM)spend $20 as a team to test customer acquisition cost.

Wiki 316

Wiki Lean Management Business Model 316

Startup Lessons Learned

APRIL 14, 2009

Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Do you have any thoughts on scalable customer acquisition in cases where a decent bit of knowledge work has to be invested into each customer?

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

NOVEMBER 28, 2022

TikTok even has its own viral hashtag: #TikTokMadeMeBuyIt , which is a one-stop shop for the weird and wonderful products brands sell on the platform. By encouraging user-generated content (UGC), this type of ad more than any other has the potential to make your brand or product viral. TikTok users embrace ecommerce.

Customer 102

Customer Viral Audience Campaign 102

Duct Tape Marketing

MARCH 25, 2016

Viral Marketing. Offline Events. Customer Acquisition Cost (CAC). Once you know your CLV, you can set your maximum Customer Acquisition Cost (i.e. Existing platform > Viral marketing > Community building. This approach creates a very low customer acquisition cost, which allows them to scale.

Channel 28

Channel Viral Marketing Acquisition 28

Duct Tape Marketing

FEBRUARY 17, 2017

Viral ideas attach themselves to top-of-the-mind stories, occurrences or environments. No other acquisition channel in their company was able to get those results. Triggers : Ideas that are easy to remember spread. Emotion : Emotions move us in irrational ways. This means that when we care, we share. How to Optimize Your Benefits.

Programming 49

Programming Sales Cloud Customer 49

ConversionXL

FEBRUARY 29, 2016

A triggered email, on the other hand, is HTML generated by combining a custom template with user data around a specific event, and then sent directly through an ESP (like Mandrill, Postmark, or SendGrid) to that user.” (via In addition, the social sharing buttons at the top create a built-in growth engine / viral loop. via Litmus).

Email 48

Email Canada Technical Review Software Review 48

Steve Blank

FEBRUARY 26, 2020

You need to begin to “instrument” your customer acquisition process with analytics. You’ve built detailed analytics tracking into your product and you should be seeing organic and viral growth; and can provide Daily/Weekly/Monthly Active Users, 30d/90d/120d retention. Retention and low attrition are good signs of customer validation.

Cofounder 431

Cofounder Seed Stage Valuation Metrics 431

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. So what can you do? Its like knowing the future.

San Francisco 68

San Francisco Lean Retention SEM 68

The Next Web

SEPTEMBER 29, 2013

It should never be the financing event that dictates whether to shift or not. Investors are always thinking about growth mode because that’s the path to where they want to go – liquidity event. For example, Dollar Shave Club created a video that went viral. When should you switch from discovery mode to growth mode?

Metrics 136

Metrics Cofounder Cram Down Liquidity Event 136

View from Seed

MARCH 22, 2016

Avoid events that are never timely, i.e. anniversaries, holidays and “Go blue for/Go red for [insert cause here]” months. You can introduce the reporter to other entrepreneurs, or key him or her into events before they become news. Better yet, give them two weeks’ notice so they can decide in advance whether you’re worth covering.

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120

Ben's Blog

MAY 15, 2020

What ends up happening is if you think about the verbal version of the growth model as a series of events that chain together, then what you start to realize is, wow, like there are going to be certain steps that are going to go way, way, way up, that are then going to cause the entire growth model to really radically amplify.

Founder 36

Founder Conversion Technical Review Cash Position 36

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Let’s look at a viral growth company, like Facebook. If you are building a large, viral, ad-support consumer internet property, you just want to go big! They’re off to cross the chasm. As soon as possible!&#

Customer 156

Customer San Francisco Viral Lean 156

ConversionXL

APRIL 3, 2018

The event had returning attendees… Again wow’d by #CXLLive — plenty of knowledge to bring back to the team. … as well as first-timers: First time at #CXLlive , very impressed with the event. Never experienced an event where everybody seems to know each other. Optimize for retention, not just acquisition.

Retention 106

Retention Artificial Inteligence Channel Email 106

Startup Lessons Learned

MARCH 24, 2009

You can learn more about the event here. In most applications, most of the time, customers return to use the application not in response to a notification or event, but under their own volition. This is a common problem that results from viral-loop optimization. Labels: engagement , events 12comments: Jesse Farmer said.

Metrics 88

Metrics San Francisco Lean Viral 88

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. We didn’t even have enough to A/B test against a revenue event. Or cover every major event in my industry for several years. Their growth came from users, and they had true virality.

Conversion 133

Conversion Technical Review Channel Engineer 133

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Hearpreneur

JANUARY 5, 2022

Specifically, I plan on putting out one study per quarter that I'll send out to reporters and hopefully get viral coverage on social media. What I plan to do is host more online events such as giveaway contests. In 2022, we'll use Newsjacking to leverage current events in and around our industry. Photo Credit: Scott Winstead.

Entrepreneur 112

Entrepreneur Affiliate Green Cloud 112

Both Sides of the Table

MAY 23, 2012

The movie, “The Social Network” might have had more of an impact on creating future entrepreneurs than any other event of the past 5 years. The numbers of potential buyers had decreased dramatically both because large companies were shedding jobs and because many past buyers simply lacked resources to make acquisitions.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

ReadWriteStart

NOVEMBER 16, 2010

You cannot use freemium strategies without this type of user experience (and freemium is the first fundamental change to the cost of customer acquisition). This is where some foundational technology around adaptive case management, real time/event driven, open data/semantic web and loosely coupled web services are starting to have an impact.

Software 127

Software Startup Architecture Bootstrapping 127

www.foliomag.com

JULY 31, 2012

Webinars Events. Industry Events. Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” White Papers.

Social Media 40

Social Media Rhode Island Media South Dakota 40

ConversionXL

MAY 19, 2016

One of my favorite examples of this is the design of viral loops. Andrew Chen has said that some of the best growth people don’t think in terms of funnels, they think in terms of viral loops. Events tracking and big data have paved the way for great progress in the field of predictive analytics and behavioral segmentation.

Analytics 78

Analytics Metrics Channel Software Review 78