Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] 12:29] Where do you stand on your messaging for client acquisition? [15:49] You know, how do you feel like, you know, what do you feel like is your core differentiator? Karrie Sanderson (02:55): It?

Marketing 75

Marketing Differentiation B2C PR 75

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. But its not really viral growth, even when its exponential.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

crowdSPRING Blog

MARCH 16, 2012

Competitive Differentiation that Matters – [link] 7 Rules for Bootstrapping a Business – [link]. Competitive Differentiation that Matters – [link]. Secrets of the acquisition process from EA and Zynga – [link]. Marketing the Viral Effect and Not-for-Profit Gold – [link]. – [link].

Social Media 94

Social Media Small Business Design Media 94

Version One Ventures

OCTOBER 18, 2012

Barriers to entry are no longer created by patents or by tech differentiation alone, but by superior traction in the marketplace. Three of those have since been acquired and patents did not play a significant role in the acquisition process. To my knowledge, only 4 out of my 35 portfolio companies have filed for patents.

IP 163

IP Technical Review B2C Social Network 163

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. A reliable paid acquisition channel results in a somewhat stable business. Sales” is not a dirty word. If the latter, they might be right.

Restful 202

Restful Founder Revenue Acquisition 202

ConversionXL

MAY 29, 2019

Inefficient subscriber acquisition is an unfortunate reality, not a cause for celebration. The channel became a viral sensation after the creators attempted to fold a piece of paper more than seven times, which rocketed the video to the top of Reddit. To highlight your higher mission, ask : Is it difficult to differentiate our product?

Channel 106

Channel Video Audience Software Review 106

ConversionXL

NOVEMBER 25, 2020

For viral growth, you want most of your traffic coming from “Browse features,” which consist of YouTube’s home screen, subscriptions, and other browsing features. If you’re in a saturated market, there may be opportunity to focus on these shorter videos as a differentiator for your channel. Your paid YouTube strategy.

Channel 129

Channel Metrics Algorithm Video 129

Software By Rob

NOVEMBER 15, 2011

I received the following question from a reader: I was wondering if you had any thoughts on cost of customer acquisition for freemium businesses. quite hard, but I don’t think paid acquisition could possibly work here. Have you seen paid acquisition work for freemium businesses? Photo by stevendepolo. My Thoughts.

Acquisition 56

Acquisition Customer Bootstrapping Viral 56

The Next Web

MAY 5, 2013

On the one hand, it has allowed startup marketers to differentiate themselves from their counterparts in corporate America. Growth hackers also don’t have to use viral loops: would you say that the Groupon guys didn’t use growth hacking to grow to 180 million users? Paid Acquisition: There are many types.

Marketing 165

Marketing Viral SEO Analytics 165

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K Now, people begin defining growth hacking as a process, a systematic approach, a “viral loop”, etc. Peep Laja , ConversionXL : “I see growth hacking as traffic acquisition + conversion optimization.”

Retention 48

Retention Metrics Acquisition Conversion 48

Both Sides of the Table

JULY 10, 2011

Twitter’s significance stems from the fact that it is a real time, open, asymmetric, social, viral referral network that is often location aware and provides both explicit and implicit interests and preferences. This turns out to be one of the real differentiators for Twitter. In the industry they call this the “viral coefficient.”.

Viral 307

Viral Las Vegas Tunisia Syndicate 307

Both Sides of the Table

DECEMBER 5, 2010

After a few acquisitions they offered many of the services you think about as foundations to social networks today. might have been a lot less differentiated. Companies like GeoCities & Tripod built tools that let you publish web pages that could be discoverable by others. They had mail, IM, groups, answers, etc.

Social Network 318

Social Network Networking Internet Technical Review 318

Lightspeed Venture Partners

JUNE 11, 2012

In 2009, viral growth through invitations and notification were the way that Facebook games could get discovered. Today, game quality is an ante, but discovery is the differentiator. Paid acquisition. The outcome of easy development and distribution has been a massive explosion in the number of games available.

IP 114

IP Distribution Viral Mobile 114

ConversionXL

DECEMBER 11, 2018

Yet despite some major fails, marketing continues to be the differentiator that sets a brand apart within a crowded market. Or look at MailChimp, a startup-turned-$400-million-revenue-machine that is always creating viral campaigns that set them above their competition, like this recent “Did You Mean Mailchimp” one. Look at Nike.

Campaign 134

Campaign Marketing Design Differentiation 134

Duct Tape Marketing

FEBRUARY 17, 2017

Viral ideas attach themselves to top-of-the-mind stories, occurrences or environments. By saying why you do something, you can differentiate yourself from the rest. No other acquisition channel in their company was able to get those results. Triggers : Ideas that are easy to remember spread. They buy why you do it.”

Programming 50

Programming Sales Cloud Customer 50

betashop.com

OCTOBER 8, 2012

It has been awesome, flattering, and humbling to see that post went viral and has been seen by so many thousands of people — mainly aspiring entrepreneurs — and has been translated into many languages. Very hard to do, but it’s what differentiates great companies from good companies. That goes for you and for your company.

Technical Review 108

Technical Review Technology Software Review Valuation 108

ConversionXL

AUGUST 10, 2021

Whatever makes your brand stand out and differentiate , use that on Instagram, too. Cabot Cheese teamed up with a winery to give away a wine and cheese box to two winners in exchange for participating in this Instagram giveaway: They kept the barrier to entry low without sacrificing virality. Keep your brand messaging consistent.

Metrics 152

Metrics Audience Curation Algorithm 152

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). If they have worked in business for 20 years, you have an 700-1 experience differential right out of the gate.

IPO 82

IPO Customer Matching Silicon Valley 82

ConversionXL

JULY 21, 2020

In the “tweet heard around the world,” Oreo was able to quickly create a piece of content in real time that went viral and won numerous awards during the Super Bowl a few years ago. Or showcase a differentiator that inspires loyalty ? The tweet capitalized on the brief blackout during the Super Bowl while millions were watching.

Customer 92

Customer Audience Campaign Social Media 92

Reid Hoffman

SEPTEMBER 8, 2020

If you referred a new PayPal user, we’d give you $10 and we’d give the $10 to the person you were bringing in the system, and that would serve the dual purpose of incentivizing virality and proving the utility of our payments system. The average customer acquisition cost of advertising on Yahoo or Netscape was well over $40.

Startup 36

Startup Silicon Valley Business Model Mobile 36