crowdSPRING Blog

MARCH 25, 2012

” I would enlarge that scope beyond mobile applications and GPS, and explain hyperlocal marketing as a strategy for reaching a specific, targeted audience located in a very specific geographical location. For very small sums a business can target a very specific local audience (in many cases right down to the zip-code).

Lean 98

Lean Channel Marketing Software Review 98

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., SEO, email marketing, Facebook advertising). Airbnb learned its audience used Craigslist to list and search for accommodation. Use this information to identify the channels to reach customers and the type of content that they’ll relate to.

Retention 113

Retention Marketing Acquisition Channel 113

Steve Blank

MARCH 15, 2017

To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),

Startup 316

Startup PR Public Relations Channel 316

ConversionXL

FEBRUARY 10, 2021

Having an online presence alongside a physical store alone isn’t enough: your channels need to work together to build a holistic experience. Omnichannel retailing is a fully-integrated approach to commerce, providing shoppers a unified experience across all channels or touchpoints. Brian Berger. A focus on local.

eCommerce 155

eCommerce Cofounder Community Channel 155

ConversionXL

MARCH 6, 2019

The same video content likely works well in other channels. Video content allows advertisers to tell a more complex story than text or images alone. But LinkedIn owns the lucrative B2B audience. are a big reason why Linkedin has become a popular, if expensive, platform for B2B advertisers. digital ad spend went to video.

Video 129

Video B2B Technical Review Campaign 129

The Startup Magazine

MAY 30, 2022

When you use effective advertising, you will be able to gain more profits and grow your business faster. While you need to utilize multiple marketing channels to help your company achieve growth, one of the best types of advertising methods to use are dynamic ad insertion technology. . Image source: [link].

Advertising 143

Advertising Audience Demand Video 143

The Next Web

DECEMBER 4, 2013

Identify the audience. On social media, you can pinpoint an audience in real-time. Initially, your staff (even if that’s just you and a co-founder) will be your greatest asset in locating and connecting with your audience. Once you have identified your audience, locating them is the next step. Startup Example: Zappos.

Social Media 158

Social Media Media Viral Startup 158

Occam's Razor

MARCH 23, 2021

Does advertising really have a long-term business impact ? This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment). Matched market tests. Product/regions/channels.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

YoungUpstarts

AUGUST 18, 2020

In case you do not know what digital marketing is, it is a broad term that encompasses all the marketing channels and methods used to promote a company with the aim of getting more traffic and, implicitly, more customers. PPC advertising. They are put in the situation of tackling advertising in a very competitive industry.

Entrepreneur 286

Entrepreneur Marketing Social Media SEM 286

SoCal CTO

OCTOBER 14, 2009

I moved into writing software to analyze audience data, and wrote a lot of computer graphics software. In 1986 I started an advertising and public relations firm to serve software and hardware companies, which became a marketing consulting business ( www.Allen.com ) when I moved to L.A. Hey, radio. What are you working on now?

Los Angeles 150

Los Angeles Networking Southern California Marketing 150

ConversionXL

FEBRUARY 26, 2014

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. Your existing keyword set will benefit from tighter audience focusing. Time Is On Your Side If You Understand How Time Affects Your Audience.

PPC 111

PPC Widget Campaign Technical Review 111

Duct Tape Marketing

APRIL 4, 2019

How to Find Success as a Podcast Advertiser or Sponsor written by John Jantsch read more at Duct Tape Marketing. Knowing how popular the medium is, brands can clearly understand the benefit of sponsoring or advertising on a podcast. So how do you select the one that best aligns with your needs and desired audience?

Advertising 75

Advertising Elevator Pitch Audience Social Media 75

Up and Running

FEBRUARY 20, 2017

I published daily keyword-rich articles that matched my meta descriptions. For example, if a webmaster decides to write about blogging, he or she will naturally have a larger pool of audience than a webmaster who writes about the habits of sun bears. I injected keywords in all of my image titles and added alt descriptions.

SEO 102

SEO Social Media Search Engineer 102

The Startup Magazine

NOVEMBER 5, 2023

It may not be of great quality or match their expectations for a giveaway but they’ll line up at your store to take advantage of any bonus you offer. This encourages your audience to exploit the promotion and make a purchase. You can promote them through social media channels or your website to appreciate loyal customers.

Customer 122

Customer Social Media Audience Matching 122

ConversionXL

FEBRUARY 27, 2019

After you’ve established your goals, you can dive into audience research. Step 2: Understand what matters to your audience—and how they talk about it. Our emails were engaging a small segment of our audience, but not our entire list of subscribers. And how can you use what’s important to them to help you attain your goals?

Email 133

Email Software Review Campaign Metrics 133

ConversionXL

AUGUST 19, 2016

Marketers are left with analytics that don’t match up with the actual amount of users on their site. There are 3 steps marketers can follow to start connecting specific users’ mobile and desktop behavior: Aggregate audience data. Aggregate Audience Data. to create statistical matches between devices. Image Source.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Duct Tape Marketing

SEPTEMBER 12, 2017

Make sure your name, address, and phone number are accurate and match what’s listed on your website as well as other online citations and directories. Addressing a problem your audience experiences makes them feel like you understand what they’re going through and helps to build trust with them. Are there reviews?

Software Review 66

Software Review Technical Review SEO Reputation 66

ConversionXL

MAY 3, 2017

Facebook is, by far, the most promising social advertising platform for E-Commerce purposes — the site has 1.86B users , an average ROI on targeted ads of 152% , and is responsible for 85% of all social media e-commerce. In April of 2017, Facebook announced that there were more than 5 million active advertisers using their ad platform.

San Jose 133

San Jose Customer Database Campaign 133

Occam's Razor

JUNE 25, 2012

For example, people are really shocked when they hear that even with no web analytics or advertising analytics tool on a site their behavior on the site gets automatically logged into server web logs. Perhaps the most common users are advertising platforms (Yahoo!, But there will be an impact on your advertising analytics solutions.

Analytics 130

Analytics IP Web Metrics 130

Up and Running

FEBRUARY 10, 2021

Omnichannel marketing focuses on the delivery of consistent, personalized experiences for your customers across all channels and devices, both offline and online. It doesn’t matter if you reach your target audience online or offline — it’s vital to express the unique value proposition (UVP) you provide. What is omnichannel marketing?

Marketing 86

Marketing Social Media Audience Advertising 86

ConversionXL

MARCH 19, 2020

When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., can introduce a ‘fighter brand,’ a lower-priced version of the premium offering sold under a different name and backed by minimal advertising.” Premium-brand market leaders [.]

Marketing 121

Marketing Campaign Non-Compete Lean 121

YoungUpstarts

FEBRUARY 7, 2017

Seamless Cross-Channel Marketing Is Vital. Econsultancy’s fourth annual Cross-Channel Marketing Report claims that 73% of respondents say that cross-channel marketing has a significant impact on improved conversion rates. Having an omni-channel approach to your brand presence online is what customers are expecting.

Marketing 100

Marketing SEO Channel Search 100

The Next Web

FEBRUARY 18, 2014

One of the most profitable marketing channels online is email. Email presents an opportunity to get your content seen by an audience that chose to subscribe to your messaging, which is one of the best circumstances to be in as a marketer. Use paid advertising to boost content.

Social Media 148

Social Media Email Media Channel 148

The Next Web

MARCH 3, 2014

The budget at your disposal will really craft how the execution is achieved for your marketing campaigns, which will often require your business to alter its approach to some or many parts of your upcoming advertising activations. Delegate to team members. Distribute your marketing assets.

Marketing 133

Marketing Social Media Campaign Analytics 133

Women Entrepreneurs Can

SEPTEMBER 22, 2021

Established brands have big budgets to pursue all sorts of marketing channels. They can mix and match promotional strategies to ensure maximum brand awareness. Meanwhile, small to mid-sized enterprises (SMEs) have to make do with limited funds for advertising. There are cost-effective marketing channels at your disposal.

Marketing 59

Marketing Entrepreneur Dallas Channel 59

Steve Blank

APRIL 9, 2009

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. The same was true for the Product Marketing group.

Silicon Valley 263

Silicon Valley Technical Review RSS PR 263

Duct Tape Marketing

JULY 8, 2016

PR & eCommerce: A Match Made in Heaven and How to Leverage It to Help Your Business Grow written by Guest Post read more at Duct Tape Marketing. PR and eCommerce – A Match Made in Heaven. PR is much different from paid media (such as online advertising) where you have control over the messages you distribute.

PR 39

PR eCommerce Matching Social Media 39

Steve Blank

APRIL 15, 2011

This week they were testing one of the most confusing sections of a company’s business model – Customer Relationships - the activities used to “Get, Keep and Grow” customers in a physical or virtual (web or mobile) channel. The team concluded that AdWords may not be the best channel to create demand. The Week 5 Lecture: Channel.

Customer 252

Customer Cloud EC2 Channel 252

ConversionXL

JUNE 23, 2020

Advertorials are long-form paid ads, presented as informative articles—hence the name, a blend of “advertisement” and “editorial.”. In past print and current online versions, they match the appearance, perception, and function of the media outlet where they’re hosted, so they don’t really look like ads.

Technical Review 105

Technical Review Software Review Audience Advertising 105

The Startup Magazine

JUNE 20, 2023

Create a distinct brand identity that matches your values, area of expertise, and selling point. Leverage social media platforms to engage with your audience, share valuable content, promote your brand, and show the world why your versatile luxury apartments are worthy of everyone’s attention.

Technical Review 156

Technical Review Social Media Networking Differentiation 156

Duct Tape Marketing

OCTOBER 26, 2017

Which means as marketers, we should be thinking about how to leverage this channel. The economics of radio advertising sometimes make it useful in reaching small but important groups of prospective customers.” Targeted Audiences. There is a familiarity and trust between the host and their audience. Low Competition.

Advertising 49

Advertising Hosting B2C Audience 49

ConversionXL

NOVEMBER 28, 2022

At a time when more people are using ad blockers and paying for ad-free experiences, TikTokers are embracing advertising. TikTok’s audience uses the app with an exploratory mindset and a willingness to engage with branded content. What makes TikTok Ads different from other social media advertising platforms? In-Feed Ads 2.

Customer 102

Customer Viral Audience Campaign 102

Women Entrepreneurs Can

MAY 5, 2023

Branding is your business’s way of spreading its message and attracting attention, so if you fail to channel sufficient time and energy into your branding efforts then your company is likely to fall flat. It’s also likely going to be beneficial for you to pursue some kind of local advertising close to your business itself.

Reputation 52

Reputation Naming Channel Advertising 52

Occam's Razor

JANUARY 31, 2017

In its current form it will take too long to explain and as a result you are going to lose the audience pretty quickly. The output above is trying to do too many things, there are too many things on it, and the outcome will be that your audience of 5 or 5000 is on their phone reconsidering their dating pool. That's it.

Audience 60

Audience Analytics Green Metrics 60

ConversionXL

FEBRUARY 11, 2016

Why haven’t advertisers perfected the process? However, we’re currently at a turning point in the PPC industry for four distinct reasons: targeting options are improving, CPC (cost per click) is rising, mobile advertising is gaining more attention, and the way we define success is changing. It doesn’t happen often.

PPC 48

PPC Matching Campaign San Francisco 48

Duct Tape Marketing

JUNE 13, 2017

On an international scale, the usage between men and women on the majority of the social channels is about 50/50, aside from LinkedIn which is more heavily skewed towards men, and Pinterest with 2/3 of its users being women. Pinterest has some new advertising options that are getting more and more appealing for businesses.

Social Media 66

Social Media America Media United States 66

ConversionXL

DECEMBER 7, 2016

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. Here’s how to create a PPC targeting masterplan that will help you find your perfect audience, with the help of squirt guns and water balloons… Specific Demographics.

PPC 48

PPC B2C B2B Sales Cycle 48