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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Who are your competitors?

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How to Supercharge your Content Marketing with Paid Advertising

Brandanew

While we’ve often talked about organic Content Marketing, today we have guest blogger and entrepreneur, Garett Gan sharing his views on Content Marketing with paid advertising. The content is ready and now post-publishing you’re on to emailing your list, reaching out to influencers, and distributing on your social channels.

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Small Businesses A Great Fit For The New Nimble Marketplace

YoungUpstarts

By Raj Subramaniam, Executive Vice President, Global Marketing and Communications, FedEx Services. There’s increasingly an omni-channel approach to purchasing. Here are three megatrends that all businesses should be aware of, as well as some tips that will help them better engage with customers and grow their businesses globally.

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Retail Reimagined: 9 Trends for the Future of Physical Retail

ConversionXL

The chatter of the “Retail Apocalypse” began long before the recent events of a global pandemic. Having an online presence alongside a physical store alone isn’t enough: your channels need to work together to build a holistic experience. Brian Berger. A focus on local. Community is everything, especially during hard times.

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Making Social Media Work For SMEs

YoungUpstarts

” In many respects, technology acts as the great leveler, opening up global trade that was once the exclusive preserve of large multinationals. Servicing a global customer base means overcoming problems such as time zones, and language and cultural nuances. Remember, you’re the newbie! 2] [link]. [3] 3] Joshua P.

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How Boards Need to Evolve Over Time

Both Sides of the Table

In the first two years we were really focused on getting our product adopted through major channel partners like Commission Junction, LinkShare, Google, eBay, ShareASale and others. how much energy to put into channel partners vs. direct sales. when to build out our offices in Silicon Valley, New York & Los Angeles.

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7 Promising Trends Defining the Future of Remarkable Brand Storytelling in 2016

Brandanew

Snapchat recently launched a new storytelling feature- discover. This may differ based on the channel – ranging from National Geographic photographs to recipes from the Food network. Currently these moments are curated with the help of media partners including Mashable, Buzzfeed, New York Times etc. billion in 2013.

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