Both Sides of the Table

APRIL 21, 2013

This morning I was reading my social media and came across an article that Christine Tsai had posted on Facebook. By the way, he has never spent a dollar on advertising. Given the brand dilution going on with the name Sriracha how can he still grow his business? This article originally appeared on TechCrunch.

Vietnam 415

Vietnam Los Angeles Entrepreneur Thailand 415

Startup Lessons Learned

AUGUST 24, 2009

Lessons Learned by Eric Ries Monday, August 24, 2009 Marching through quicksand I have been spending a lot of time lately talking to people in various media companies: editors and agents, executives, journalists, producers and directors. For established media empires, this is a scary fact.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

www.seriesseed.com

DECEMBER 9, 2012

These documents have been prepared for informational purposes and is not intended to (a) constitute legal advice (b) create an attorney-client relationship (c) be advertising or a solicitation of any type.  A question I have is why is there no anti-dilution protection for the investor? Your input is appreciated!

Term Sheet 40

Term Sheet Ratchet Dilution Equity 40

YoungUpstarts

JULY 23, 2012

I learned that most juices of exotic “superfruits” like pomegranate or cranberry are often diluted with “fillers” like apple, pear or grape juice. By doing so, she is able to control every step of the process, particularly the critical packaging, advertising and promotional stages.

Ruby 159

Ruby Fiji America Dilution 159

99u.com

DECEMBER 22, 2012

Assuming no dilution (which is not a good assumption), this means you need to sell for $200 million. If tenths of a percent of options for an advisor causes too much dilution, then youve failed anyway. Advertising. Social Media. 0.01% is where it gets interesting, 0.05% is where youre talking turkey. Workspace Design.

Turkey 40

Turkey Dilution Portfolio Exit Strategy 40

Start Up Blog

JULY 31, 2010

For anyone who has been living under a rock, the original advertisement deservedly won the Gold Lion at Cannes this year. The lead character in the advertising campaign AKA the ‘old spice man’ had a voice and tone which was was unique. Everyone loves the Old Spice campaign, how can you not, he’s on a horse!

Campaign 63

Campaign Advertising Dilution Social Media 63

YoungUpstarts

JUNE 25, 2012

Companies that aren’t embracing social media today are missing out on huge opportunities to capitalize on the voices of their customers. Tell happy customers to go ahead and be social about their great experiences and encourage unhappy customers to come to you via social media so that you can make it right and improve your overall service.

Customer 157

Customer Social Media Singapore Media 157

Both Sides of the Table

APRIL 25, 2011

Service as a bridge to a product business - One of the best ways for young startups to finance their business without any dilution is what I call “customer financing,&# which is mostly only possible in businesses that target businesses rather than consumers. There are at least two types of tech services businesses in my mind: 1.

Silicon Valley 332

Silicon Valley IP Dividend Finance 332

crowdSPRING Blog

SEPTEMBER 5, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The Pernicious Effect of Dilution in SaaS: The Cold, Hard, Bloody numbers | saastr – crowdspring.co/W6Bwqs. Here are some of the links that I’ve liked and shared this past week!

Social Media 92

Social Media Small Business Design Media 92

Mike Michalowicz

JANUARY 14, 2013

Skip the emoticons – when addressing a broad audience – specifically through a professional or business page, emoticons can dilute the effectiveness of the message, diminish credibility, and even be perceived as inappropriate. Thanks to Margaret Colebeck , Vantage Advertising. Good content brings readers. Overselling.

PR 167

PR Audience Social Media Dilution 167

ConversionXL

SEPTEMBER 17, 2021

You can see this in everything from its website: To its social media: Regardless of how or where you find Mailchimp online, the company’s branding always delivers a consistent perception of a company that aims to help small businesses “ look pro and grow. ”. Use your marketing strategy to ensure campaigns never dilute your brand perception.

Campaign 109

Campaign Social Media Audience Channel 109

Occam's Razor

MAY 2, 2017

The very best analysts distill, rather than dilute. For example, Salesforce spends tons of people/money on social media posting/activity and you can see this on display on their Facebook, Twitter, YouTube and other presence. You’ll see my pet peeves about what media entities don’t measure in this cluster of recommendations….

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Entrepreneurs-Journey.com by Yaro Starak

MAY 20, 2011

This is true, but in terms of commercial intent (the goal of making money), I don’t segment my readership using these formats, this is merely an attempt to maximize the amount of people I can reach using different media. I have others for things like my coaching programs and even for sponsors who want to advertise on my blog.

Affiliate 77

Affiliate Email Audience Advertising 77

Duct Tape Marketing

MARCH 27, 2015

Considering how professional event design could enhance your invitations, tickets and even social media pages during the proverbial drumroll will generate as much interest as possible – boosting attendance and creating some welcome buzz around the event during the weeks or months beforehand.

Design 28

Design Campaign Dilution Social Media 28

crowdSPRING Blog

APRIL 3, 2018

It links to well maintained social media accounts including Twitter, so visitors have a way of reaching out to you and fellow customers. Keep this in mind when you’re active on social media. Limit advertising. And don’t forget to include a physical address. Nobody wants to engage with a faceless brand. Be Reachable.

Small Business 61

Small Business Design Customer Technical Review 61

Agile VC

JULY 11, 2012

And while the internet created both tremendous reward and tremendous investment carnage leading up to and after the 2000 tech bubble, it’s created long run disruption of broad sectors of media, advertising, business software & computing, and retail commerce and VCs that missed this shift have faced real struggles.

Silicon Valley 240

Silicon Valley Carried Interest Cofounder Boston 240

The Next Web

AUGUST 19, 2013

It’s always better to be earn money, not just raise it, as money you earn doesn’t dilute your ownership and reassures your investors. In today’s world, you can sell through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing. Well, then you’ve got to go viral.

Belarus 137

Belarus Viral Channel Startup 137

Duct Tape Marketing

APRIL 7, 2022

Simple examples of this would be things like advertising spend print budgets. This is what companies like media monks for example are doing. And this is again what companies like media monks are able to do, but it's because the way they staff their team is never working on more than a handful of projects at a time.

Cofounder 77

Cofounder Hosting Networking Software Review 77

crowdSPRING Blog

DECEMBER 13, 2018

It’s also about the company’s reputation, the way a company’s products and services are advertised, and about a company’s values. If your brand tries to be too many things at once, the message becomes scattered and the brand grows diluted. Social media. Is your brand message consistent? Customer service.

Marketing 162

Marketing Charlotte Naming Design 162

crowdSPRING Blog

JULY 13, 2017

Social Media is often touted as a fix-all marketing wonder channel. Justin Sachs of the Young Entrepreneur Council points out: One of the best features social media marketing has for businesses today is its low barrier to entry. But, like any other channel, social media is only as useful as the strategy behind it.

Social Media 60

Social Media Media Small Business Marketing 60

www.paulgraham.com

OCTOBER 23, 2010

They get the same kind of stock and get diluted the same amount in futurerounds. So the deals take longer, dilute you more, and imposemore onerous conditions. As if to emphasize the point, Google never did any advertising. Paraphrased for the Web, this becomes "getall the users, and the advertisers will follow."

Startup 105

Startup Cofounder Software Stock 105

David Teten

OCTOBER 1, 2015

Design, development, and digital media shops, sometimes just a few years old, are doing bigger and bigger projects and come bearing cash flow and that scarcest resource, talent. Development firms that advertise part equity and cash are simply not mature in defining their model, and thus they have no business taking stakes in others.

Software Developers 60

Software Developers Software Development Software Review Technical Cofounder 60

maplebutter.com

JANUARY 8, 2013

what are the most crucial steps to be taken by a new tech startup when outsourcing major part of the tech to IT firms or outsourcing “product development” eg new social media website project? Create a strong brand, solid social community, sell advertising. I think it’s a huge mistake to outsource technology as a startup.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

FEBRUARY 7, 2022

Another frequent online experimentation strategy is to use matched-market tests to figure out diminishing return curves for the online-offline media-mix in our marketing plans. If they are not there, I know there are other dilutive elements in between what I’m trying to do and the Secondary Success. So delicious.

Analytics 101

Analytics Programming Global Campaign 101

Transformify

FEBRUARY 1, 2019

Sometimes, the performance indicators ( KPIs) are too aggressive and not meeting them results in further dilution or accepting subsequent funding at a lower valuation. SEO & Social Media. Enlist a team to take out advertisements and spread the news of your new endeavor. Never Underestimate the Power of Communication.

Affiliate 49

Affiliate Equity Valuation SEO 49

ConversionXL

JANUARY 18, 2022

They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. In this article, you’ll learn how to use social media brand marketing to build a well-known brand and grow your business. Why social media is one of the best approaches to building your brand.

Social Media 145

Social Media Audience Media Marketing 145

Duct Tape Marketing

MARCH 5, 2013

I’ve been asked to speak at three different social media related events over the next few months and in each case I’ll be sharing my thoughts on the future of social media. I don’t plan to talk about social media – not much at least. You must open up access points in social networks, email, advertising, and PR.

Channel 67

Channel Kansas City Kansas Social Media 67

crowdSPRING Blog

MARCH 1, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! “if you really want to dilute your ownership stake quickly, then assume that your vision is perfect.” Why Paid Social Media Is Set To Surge | Forbes – [link].

Social Media 97

Social Media Small Business Design Media 97

Entrepreneurs-Journey.com by Yaro Starak

JULY 21, 2011

That’s why I started the Traffic Generation Cafe blog, focusing on various free traffic generation methods like search engine traffic, social media traffic, networking, as well as how to convert that traffic into subscribers and buyers. In six quick months, my blog grew to be an authority on traffic generation.

Engineer 99

Engineer Search SEO Advertising 99

Up and Running

FEBRUARY 6, 2014

On your own site, you won’t have to worry about a competitor advertising their product right next to yours (essentially in your store). Media and customers take you more seriously. If your site is well-designed , the media tends to take you more seriously on your own site than on Etsy. Fewer on-page customer distractions.

SEO 130

SEO Social Media Web Design 130

ConversionXL

JUNE 14, 2016

It seems that social media users value long content as well. The lesson is simple: Don’t dilute your high-quality content with mediocre or low-quality content. Though, since the average post on WordPress is just 280 words long ( according to WP CEO, Matt Mullenweg ), most articles don’t follow these ‘best practices.’

SEO 48

SEO Audience Sales Reputation 48