Remove Advertising Remove Distribution Remove Internet Remove Social Network
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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks? And so it goes with social networking.

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The End of the Web? Don’t Bet on It. Here’s Why

Both Sides of the Table

The top line is available storage (S), the middle line represents processing power (following Moore’s law) or (P) and the bottom line is the Network (N). In it he asserts that the web is dying and in its ashes will see the rise of the “App Internet.” The web is dying and will be replaced by “the App Internet.”

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Internet/Media: 5 things that will define 2011

Lightspeed Venture Partners

Some observations from Bipul Sinha about the internet and media industry in 2011. Year of Social Utilities. With over half a billion users and open graph integration, Facebook is the Internet with social graph at its core. Display Advertising Enters a Golden Era. TV Goes Social via Mobile Devices.

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How to create a sustainable social media strategy for your startup

The Next Web

Zappos assumes everyone in the company is on social media and trusts them to participate in growing the brand. Prioritize social networks. You’re not going to be able to blanket the entire Internet with your message – nor should you want to. Startup Example: Cloudera. Strategy Adopted: Blogger Outreach.

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Why Hulu is the OPEC of Online Video

Both Sides of the Table

Once this new service became popular then the media companies could control the rules of distribution & advertising. The goal of any cartel is to control production, distribution & marketing of a set of goods with the goal of maintaining high prices. Because they are anti-competitive most countries ban cartels.

Video 292
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The Amazing Power of Deflationary Economics for Startups

Both Sides of the Table

But one theme in pervasive in all my thinking about investing in Internet-based companies: Deflationary economics. And it’s something I think you ought to consider when building your Internet businesses. Most of the Internet’s Greatest Successes Have Been Deflationary. Here’s what I mean. It’s remarkable.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I believe that many social networks confused this idea.