Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

VC Cafe

SEPTEMBER 9, 2020

Creators decouple their non-standardised skills from the aggregator and hope to become themselves a brand. Trend to watch : an equivalent to MCNs (Multi Channel Networks) on the early days of YouTube where creators band together to generate economies of scale (and share revenue). Gen Z and the 1% rule.

Aggregator 207

Aggregator Vertical Audience Seed Stage 207

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). You have to have some of your own content formats and not just be an aggregator of talent.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Occam's Razor

OCTOBER 21, 2013

Aggregated search engine level analysis. The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report. But the engines could tell us that the keyword "avinash rocks so much it is pretty darn awesome" delivered 100 visits of which 2% converted and delivered $xx,xxx revenue.

Search 154

Search SEO Analytics Engineer 154

Start Up Blog

AUGUST 13, 2020

. – – – Distribution is everything: It’s more important than the product. There is nothing more common than market-leading businesses who don’t have the best product, yet are still more widely distributed. I’d much rather invest in an average product with incredible distribution.

Distribution 48

Distribution Channel Aggregator Global 48

Lightspeed Venture Partners

DECEMBER 14, 2012

I recently had the privilege of assembling an all-star group of media executives in Beverly Hills to discuss the challenges they face in distributing, monetizing and delivering their video content. In aggregate, the various revenue streams would continue to support the creation and distribution of high production value content.

Business Model 150

Business Model Distribution Aggregator Channel 150

crowdSPRING Blog

NOVEMBER 27, 2012

After all, without customers, there is no revenue. … Due to the relatively small potential contract values in restaurants, startups serving these customer segments have to build very efficient sales teams or online customer acquisition tools to aggregate many of them inexpensively.

Small Business 110

Small Business Marketing Startup Silicon Valley 110

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. More on that in a moment.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

Analytics 85

Analytics Aggregator SQL Cloud 85

Both Sides of the Table

JUNE 6, 2012

When you have limited distribution, the costs of distributing media are so prohibitive that only the largest of media producers (and distributors) are relevant. That couldn’t happen without the advent of lower cost production & distribution. This was how companies who produced media became big before the Internet.

Media 302

Media South Korea Distribution Technical Review 302

Duct Tape Marketing

MAY 2, 2013

Evernote makes a great software product and distributes it through a free to upgrade approach. Products and services can be packaged and distributed through a multitude of channels and delivered in physical form, digital form and as one time purchases or ongoing subscriptions. This is probably the most common approach.

Business Model 77

Business Model Aggregator eCommerce Distribution 77

ConversionXL

SEPTEMBER 10, 2019

Two of the teams focused on the two main sources of revenue, one team on inbound leads, and the last team on site conversion rates. We were optimizing revenue from these campaigns by testing different versions. Suddenly, our revenue from these campaigns dropped by 50%. Growth teams have limited revenue potential.

Conversion 133

Conversion Technical Review Channel Engineer 133

Up and Running

MAY 1, 2014

You don’t need to be on every social media channel, but you do need to be on the ones that your customers are on. Distribution. For product companies, a distribution plan is an important part of the complete business plan. Distribution is how you will get your product into the hands of your customers. Retail Distribution.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Occam's Razor

MAY 2, 2017

Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. Every ecommerce site has to obsess about Revenue. Remember: All data in aggregate is crap, segment or suck. With advertising revenue in a tailspin, it is more important than ever.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Both Sides of the Table

JANUARY 5, 2016

Multi-Channel-Network. The reason is that most people equate MCN with “YouTube aggregators” meaning people who sign up video creators, roll them up into a single content management system and then collect advertising revenue from YouTube. YouTube aggregation isn’t a business. What does that even mean?

Aggregator 150

Aggregator Silicon Valley Distribution Video 150

Occam's Razor

AUGUST 9, 2016

It has been a great way to immediately influence revenue for my ecommerce engagements. The latter is particularly useful as an aggregated view for senior executives. Here's the official definition: A value close to 0 indicates that this channel functioned primarily as the final conversion interaction. Take a break.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1. What's possible to measure. Pretty cool right?

Analytics 124

Analytics Channel Metrics Web 124

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

JULY 1, 2013

More revenue! #2: Extra work for you to download the data and aggregate it, but it is very valuable data so put in the extra effort. The Ad Groups view is pretty helpful from an aggregated perspective. The data is aggregated, but remember you are not trying to pinpoint the last click here. Go do one for your own site.

Search 135

Search Analytics PPC Green 135

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ I recommend segmenting the traffic and measuring revenue lift but also measuring the average order size, if you did your job right then that latter number should be higher. Remember: Engagement is not a metric, its an excuse. ].

Campaign 128

Campaign Analytics Metrics Search 128

VC Cafe

JUNE 18, 2012

Content providers and owners facing diminishing revenues from their SD sales, due to increasing demand for HD content, can now restore the full economic value of their vast archives, by transforming them to True HD. We live, think and breathe digital music distribution. Now your SD content can be turned into True HD.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

Occam's Razor

JANUARY 28, 2013

A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. It shows the normal distribution of XS, S, L etc, but it also shows, how cool is this, the Model's size (S in this case), her height, bust, waist and hip size!

Web 164

Web Design Marketing Security 164

Occam's Razor

MAY 19, 2014

I wonder what the distribution looks like? Conversion Rate is money, sometimes directly as revenue and other times indirectly via Leads collected. The purists amongst you might notice that I'm really using Revenue as the BFF. Revenue <-> Profitability. Revenue is the ultimate goal. And they should.

Metrics 159

Metrics Analytics SEC Acquisition 159

The Next Web

DECEMBER 8, 2013

Start with aggregating scarce and in-demand inventory. For many locally focused marketplaces, its significantly more valuable to dominate a single DMA than thinly penetrate multiple DMA’s given the same revenue traction. The Beanie Babies craze in the mid to late nineties, for example, essentially jump-started eBay.

B2C 136

B2C B2B Demand Vertical 136

www.chubbybrain.com

SEPTEMBER 28, 2011

Marc Hedlund of Wesabe talked about this in his post-mortem stating: Between the worse data aggregation method and the much higher amount of work Wesabe made you do, it was far easier to have a good experience on Mint , and that good experience came far more quickly. During this year they. deprecated the old feature-complete product (ACS 3.4)

Cofounder 89

Cofounder Startup Technical Cofounder CTO Hire 89

Occam's Razor

DECEMBER 12, 2011

As you improve the user experience, information architecture and relevancy of content on your site, it is important to keep an eye not on the rather useless metric of Average Page Views per Visit or Average Time on Site but rather on the distribution of page depth. And optimizing for that will ensure you win HUGE. Where is it?

Metrics 151

Metrics Web Analytics CPA 151

ConversionXL

OCTOBER 15, 2019

You need to prove that your online marketing campaigns drive offline revenue. Or, you may want to know at which stage in the funnel it’s best to encourage customers to make a purchase (and the best channel to do so). They identified the channel groupings for the sessions that were closest in time to the transaction date.

Analytics 85

Analytics Cloud Advertising Metrics 85

Occam's Razor

SEPTEMBER 16, 2008

Conversion Rate could be through the roof and yet revenue could be down, your first clues for this will be in understand AOV. Also for this metric more than any other it is important to look at distribution and not averages (they lie!). That's why I used Average Order Value (or for Mel and Ian : Average Basket Size :)).

Metrics 123

Metrics Web Non-Compete Analytics 123

ConversionXL

DECEMBER 3, 2018

Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters. It created powerful network effects.

B2B 133

B2B Marketing SEO Search 133

techcrunch.com

OCTOBER 23, 2010

Tony P great, though meebo’s place as a “successful&# start up is still open to debate – from consumer IM aggregator to white label IM, still not making big $$. I too am looking for someone to work with that knows the manufacturing and distribution end of a solid product. This is the blog post I needed to read.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

VC Cafe

JUNE 22, 2010

Celeno is a leading vendor of standard-based WiFi silicon solutions capable of distributing up to 4 HD video streams, with full home coverage (over 500 sqm) and carrier grade robustness. ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals.

Media 145

Media Social Network Flash 145

Start Up Blog

APRIL 29, 2013

An era defined and dominated by the few who could afford the factories, the media and the distribution systems. Like most politically important information, consumers will eventually get to be in control of their own aggregated data. But it’s here to stay and is about to replace the 200 year anomaly of the industrial era.

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123

VC Cafe

JANUARY 16, 2011

. - Spacecom is offering a wide range of Pan African satellite services, including: Cellular backhaul, Rural telephony, Broadband VSAT networks, e-government, e-learning, e- health, Direct To Home (DTH) Multi-channel platforms, DSNG, Video Distribution & Contribution. Craze Productions. GoNet Systems. Logia Group. Mce Systems.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Occam's Razor

FEBRUARY 9, 2015

In this case, a simple distribution of overall search traffic and the amount that is coming via paid search. You can get the overall traffic numbers… Which gives you a sense for how strategically you are treating this channel, and how your competitors are doing it. It shows Traffic Share and distribution of the share.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

OCTOBER 4, 2018

Teams know how many tickets were distributed; however, they do not know in “real time” how many people are in the venue or stadium during the event. which marketing campaigns, channels, touches, behaviors, and demographics are contributing to a business outcome, a form of “machine learning–based attribution.”. customer churn.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131