Duct Tape Marketing

NOVEMBER 10, 2022

In this episode, I talk with the CMO of Constant Contact, Laura Goldberg, about the state of email marketing, what effect channels like SMS are having, and how to utilize email effectively today to build trust across the generations who use it. 7:36] How is SMS as a preferred behavior channel now impacting your thinking as an email channel?

Email 92

Email SMS Marketing Channel 92

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

Hearpreneur

SEPTEMBER 9, 2015

Beauty brands relay on social media strategy as much as traditional PR! Also, I had the opportunity to present my “Organic Reach is Dead: Learn to Pay to Play Like a Pro” Masterclass to a standing room only (or sold out) crowd on the main stage at the Social Media Week Los Angeles conference.

Los Angeles 48

Los Angeles Las Vegas Entrepreneur Phoenix 48

Occam's Razor

JULY 6, 2016

Additionally, you are spending your day in the warm embrace of Adobe or Google Analytics because your job is set up as "data people." Turns out you have to click on the Unlocked green icon. Recently though, my aunt did not like the green color and I had to return it. Extremely frustrating. Now consider this.

Design 86

Design Software Review Mobile Analytics 86

Occam's Razor

MAY 14, 2012

A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. This is interesting.

Analytics 128

Analytics Search Advertising Metrics 128

ConversionXL

OCTOBER 1, 2022

They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. In this post, we’ll uncover the dark funnel and show you how to win customers on the channels companies often overlook. . Social media platforms (e.g.,

B2B 103

B2B Social Media Channel Audience 103

Occam's Razor

OCTOBER 15, 2012

I’m really not interested in running my social life online and I am worried about data privacy and security. And to think you've been pimping social media on every company you can find. :). With books, just 14% of the people used both online and offline channels. It is the lead influencing channel.

Global 136

Global Czech Republic Russia Norway 136

Hearpreneur

JANUARY 7, 2017

I use my social media and massive amounts of public outreach to bring awareness to my program (my Instagram grew to 12,000 engaged followers). I was tired of reading about dog food company recalls every time I opened up the news or social media. Greene, Land Carroll & Blair PC ! #20 Image Credit: Nancy D.

Entrepreneur 91

Entrepreneur LLC Cofounder Green 91

YoungUpstarts

FEBRUARY 25, 2015

E.g. we try out multiple marketing channels, introduce promotional offers, provide new product features, etc. using green color) or not doing well (e.g. revenue from direct sales, content marketing, SEO, Social media, etc.) Professionalisms business analytics business dashboard business growth Sreeram Sreenivasan'

Small Business 100

Small Business Green Revenue Analytics 100

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! There are four reasons, again from Web Analytics: An Hour A Day, from 2008 (!): This has never been true – not even for people who use the same analytics tool. See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. If traditional media companies adapt, so much the better.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

FEBRUARY 26, 2020

This post details the role that UTM parameters play in traffic attribution in Google Analytics. Here’s what I’ll cover: Why conversion attribution starts with traffic attribution How Google Analytics understands traffic sources What are UTM parameters? How Google Analytics understands traffic sources. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

Software By Rob

OCTOBER 16, 2012

My web app, Web Control Room is a simple live dashboard that reports on your business performance showing charts from a number of services (MailChimp, Analytics etc). Start with Google Analytics Custom Segments. If you aren’t familiar with custom Segments in Google check out my post Google Analytics Advanced Segments.

SEO 78

SEO Analytics Social Media Audio 78

Occam's Razor

JULY 1, 2013

Would you believe me when I say that your digital analytics data, from Google Analytics or WebTrends et. We do have A LOT of data in our analytics tools. But sometimes going outside our analytics tools can yield non-normal insights that can deliver a competitive advantage. Neither is an example of just site analytics.

Search 135

Search Analytics PPC Green 135

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravage all the features.

Analytics 145

Analytics Metrics API Web 145

Hearpreneur

JANUARY 24, 2024

Technology that automatically understands the inner workings of custom software applications and makes recommendations on how to improve the green impact of software can be immensely insightful. We expect widespread prioritization of green software across industries. Thanks to Greg Rivera, CAST Highlight !

Artificial Inteligence 124

Artificial Inteligence Entrepreneur Green Demand 124

Software By Rob

OCTOBER 16, 2012

My web app, Informly is a simple live dashboard that reports on your business performance showing charts from a number of services (MailChimp, Analytics etc). Start with Google Analytics Custom Segments. If you aren’t familiar with custom Segments in Google check out my post Google Analytics Advanced Segments.

SEO 27

SEO Analytics Social Media Audio 27

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. If you are in the See or Think consideration stages, there are plenty of engagement points for you (marked in green and orange respectively). Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things.

Framework 163

Framework Marketing Metrics Audience 163

mashable.com

JULY 10, 2012

Jobs Events Try Our New Social News App Welcome to Mashable! Andrasick says, “Smaller stores aren’t saddled with anachronistic organizational structures that segment a business by channel, such as store, catalog or digital.”. SumAll is one such company, providing data analytics to small- to medium-sized online businesses.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

crowdSPRING Blog

DECEMBER 13, 2018

The colors, visual styles, and fonts on your website should look like your business cards , which should look like your social media accounts, which should look like your business logo, which should look like your… you get the idea. Social media. Many social media sites offer integrated polling as well.

Marketing 162

Marketing Charlotte Naming Design 162

mashable.com

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 After all, no one will care whether the button is green or red if the page takes a minute and a half to load. Other Resources?

Developer 73

Developer Software Review PHP Social Media 73

Occam's Razor

AUGUST 11, 2014

In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure our executives have a smarter understanding of a channel's true contribution.

Metrics 147

Metrics Analytics Channel eCommerce 147

ConversionXL

SEPTEMBER 15, 2020

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. In this article we’ll show you how to setup your Google Analytics to unlock actionable insights. Setting up your Google Analytics. You can read a more in-depth guide here.).

Analytics 70

Analytics eCommerce Software Review Technical Review 70

Occam's Razor

SEPTEMBER 21, 2015

We send out our multi-tab spreadsheets, our best Google Analytics custom reports , our great dashboards full of data , and more to the tactical layer of data clients. The Directors, the Marketers, the Optimization employees and our resident social media gurus. We added to your analytical skills a demand for business savvy.

Stock 60

Stock Conversion Matching Audience 60

ConversionXL

APRIL 24, 2017

You have a tool for keyword ranking, a tool for broken links, a tool for social media mention monitoring, a tool for social media analytics, a tool for… you get the idea. Google Analytics has been trying to diminish tool overload and bring marketers out from their silos for years. via Online Behavior).

Analytics 102

Analytics San Antonio Audience Naming 102

Both Sides of the Table

DECEMBER 5, 2010

So along come companies like Slide, RockYou & Zynga who wanted to build apps across all the social networks but were green-lighted the hardest by Mark Zuckerberg. Products such as Sprout Social and CoTweet are emerging to help businesses better track and communicate with their their customers and leads. provides you.

Social Network 318

Social Network Networking Internet Technical Review 318

Occam's Razor

OCTOBER 19, 2010

What is the first thing you want when you think about web analytics? recommending tools for the complete web analytics 2.0 Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. Web Analytics 2.0. This blog post is about web analytics 2.0. Of course tools. Don't be.

Analytics 135

Analytics Web Non-Compete Campaign 135

ConversionXL

JANUARY 8, 2016

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. Setting Up Your Google Analytics. Before you can segment your data to find useful insights, you’ll need to ensure you’ve setup your Google Analytics properly.

Analytics 48

Analytics eCommerce Software Review Technical Review 48

Occam's Razor

JANUARY 8, 2018

Multi-touch, cross-channel attribution analysis. Media mix modeling. Predictive analytics. If you are a reader of my newsletter, The Marketing < > Analytics Intersect , you’ve seen me apply it to metrics (last TMAI was on Bounce Rate), reports, frameworks and more. Multi-petabyte data warehouses. Oh, the humanity!

Analytics 133

Analytics Email Mobile Cost 133

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

It was 2003 or right about then, and I was walking across the Green Street Mall in Brisbane, thinking that I was no longer interested in Magic the Gathering as a card game. I just added more advertising until I combined multiple channels of income and generated some good return that way. Who uses Google Analytics here?

Technical Review 73

Technical Review Software Review Prospectus Audience 73

thenextweb.com

AUGUST 6, 2012

Social Media. In fact, Loopt was itself acquired earlier this year, by banking company Green Dot for $43.4 Altman is currently staying with Green Dot for the foreseeable future, and will be working with his team in Silicon Valley to push forward the newest applications to make mobile payments a mainstream reality.

Cofounder 70

Cofounder San Francisco Programming Founder 70

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. Getty is the fourth green line. Small sites are out-of-luck.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. It allows me to take the daily analysis I've channeled into creating content on Facebook and shift the best bits of it into a platform I own. Please do sign up. Should you own or rent?

Analytics 60

Analytics Marketing Metrics Audience 60

ConversionXL

JUNE 19, 2019

Key Messaging: define the core messages and unique value proposition that you’ll communicate across every asset and channel. Create Assets: align your assets and channels to the stage of the buyer’s journey. The value of the marketing changes throughout different phases: Impressions: for display and social media.

Agile 90

Agile Analytics Algorithm Software Review 90

www.vccafe.com

MARCH 11, 2013

Google Analytics. Site Pulse – Live Web Traffic Monitor and Analytics. Social Media Tracking/Marketing. SEO and Analytics Tutorials. Analytics review â?? mixpanel vs kissmetric vs google analytics review. Analytics blog â?? good analytics tutorials. Analytics Tools.

Software Review 53

Software Review Technical Review Startup 53