VC Cafe

MAY 4, 2021

Discord Channels – Spotify – Fireside (Mark Cuban’s investment) – Facebook(Rooms?) – Open Source (Jam) – Telegram (voice chats 2.0) #audio pic.twitter.com/gVB5h0IcMC — Eze Vidra (@ediggs) April 2, 2021. Slack is looking to build the B2B version of Clubhouse (Slack Virtual Hallways).

Audio 140

Audio Software Review Open Source Social Network 140

YoungUpstarts

OCTOBER 27, 2020

As its name implies, engagement marketing, also called experiential or event marketing, uses well-thought, resourceful methods to engage with targeted audiences. Engagement marketing practices tend to deal with both business-to-consumer (B2C) and business-to-business (B2B) audiences.

B2C 165

B2C Artificial Inteligence Marketing Social Media 165

ConversionXL

OCTOBER 21, 2012

Compared to social media and content marketing, email is a mature channel for engaging online consumers. Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Segmentation by Audience. Segmentation by Place in Buying Cycle. Segmentation by Need.

Campaign 111

Campaign Email Clickthrough Sales 111

YoungUpstarts

MAY 17, 2017

Begin by analysing the categories, keywords and audiences your competition is targeting. Define your target audience. Hence precisely defining your target audience becomes important and that’s where a buyer persona comes into picture. If you are a B2B business, your first choice should be LinkedIn. Build an outreach plan.

Marketing 133

Marketing Social Media B2C B2B 133

Duct Tape Marketing

SEPTEMBER 30, 2022

21:49] Is there anything on the horizon for Typeform that you want to tell my audience about that you guys are working on? [22:55] If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal.

Marketing 76

Marketing Differentiation B2C PR 76

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 83

B2B Marketing B2C ChatGPT 83

Startup Professionals Musings

NOVEMBER 26, 2014

Luckily, the digital revolution has been a great equalizer in the marketing world, if used effectively to target the audience, engage the customer, and measure results. This message is defined as the knowledge or information that will be retained by customers after they are exposed to your company.

Marketing 253

Marketing Startup Non-Compete B2C 253

David Teten

JANUARY 11, 2020

But for B2B sales, meeting people in person is often mandatory. In the venture capital/private equity business, investors are B2B microinfluencers. Collectively this allows me to generate enough awareness to keep myself top of mind for my target audience. Plus, my wife doesn’t let me date celebrities. . This is hosted by NFX.

Social Media 60

Social Media Technical Review Media Private Equity 60

Duct Tape Marketing

DECEMBER 15, 2022

So it's not Lululemon's Shop of Stuff, it's Lululemon's Events and Gathering and Slack channel and the place where they can connect with actual people. I think B2B companies in particular have probably been slower to come to this idea. Whereas b2c, I mean m and MS has had a, has a community, right? John Jantsch (06:15): Well.

Community 82

Community Framework Advisory Board Viral 82

YoungUpstarts

OCTOBER 2, 2014

It brings in traffic, educates your audience, and gives them something they want to subscribe to. We also know that content performs for your business when you pair it with marketing automation software; you can use content to build up email subscriptions, understand your audience’s interests, and nurture the leads in your sales funnel.

Marketing 162

Marketing Curation B2C Audience 162

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. Key Takeaway: It’s important for small businesses to invest in building a dedicated social media team that focuses on a select few platforms where their target audience is most active.

Social Media 80

Social Media Media B2B B2C 80

ConversionXL

MAY 22, 2017

Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before. Basically, a tactic’s effectiveness fades with time as an audience is exposed to it more often. It was 2003. Marketing automation (as we know it today) was just born.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Startup Professionals Musings

DECEMBER 19, 2015

Luckily, the digital revolution has been a great equalizer in the marketing world, if used effectively to target the audience, engage the customer, and measure results. This message is defined as the knowledge or information that will be retained by customers after they are exposed to your company.

Marketing 120

Marketing Non-Compete B2C B2B 120

YoungUpstarts

APRIL 26, 2016

There is a multitude of marketing channels available to entrepreneurs. Your audience and budget will help you identify the best advertising options and get the most out of your marketing dollars. Which types of content resonate well with your audience? Can your target audience afford your product or service?

Business Plan 100

Business Plan Intellectual Property Social Media Small Business Administration 100

ReadWriteStart

AUGUST 19, 2019

Every business, including B2B or B2C, has to bear the financial loss in their implementing their business strategies. If your business has no visibility on social media channels, you lack the most significant marketing well. You can also use your social channels for sponsored ads. Creating content is not the only thing.

Small Business 138

Small Business Marketing SEO Social Media 138

YoungUpstarts

FEBRUARY 23, 2015

Critiquing the “one-size-fits-all” used by Goliath advertising on traditional channels, the authors proclaims that digital advertising allows marketers to “speak directly to the people who most want to hear what they have to say”. Determine campaign media channels. Online Audiences and Marketing Messages. Contextual search ads.

Social Media 100

Social Media Campaign SEO B2C 100

ReadWriteStart

OCTOBER 7, 2020

The ROI for each piece of content is related to the value that content brings to your audience and the new audience members it attracts. Content marketing builds brand, engages new audiences, inspires trust, and respect… but does it increase sales? This pipeline is not meant as a channel for profits, not a drain.

B2C 78

B2C B2B Dilution Architecture 78

Brandanew

NOVEMBER 17, 2015

Both consumers (for B2C) and brand (for B2B) check the recency of your posts. Any kind and of online writing is always meant for two different entities, the audience and also the search engines. If you want to be discovered by a new audience, a big channel is Google search. Register at connect@brandanew.co .

B2C 100

B2C SEO Audience B2B 100

Up and Running

JANUARY 18, 2021

These tools have helped companies increase their general eCommerce capabilities and capture more interest from a captive audience. Other social channels also made inroads as 2020 ended. That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales.

eCommerce 150

eCommerce B2B Forecast Demand 150

ConversionXL

DECEMBER 7, 2016

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. Here’s how to create a PPC targeting masterplan that will help you find your perfect audience, with the help of squirt guns and water balloons… Specific Demographics. Corporate Ladder.

PPC 48

PPC B2C B2B Sales Cycle 48

ConversionXL

NOVEMBER 22, 2022

Traffic by channel: Find out where your visitors come from Where to track traffic by channel 3. Engagement rate: Learn which content resonates with your audience Where to measure engagement rate 4. Traffic by channel: Find out where your visitors come from. Traffic by channel adds meat to the bones of overall traffic.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ReadWriteStart

FEBRUARY 27, 2018

In addition to using big data, B2B lead generation companies like Sapper Consulting partner with companies to leverage precise targeting and creative email content. That means sales professionals have had to learn — and value — different channels and ways to approach prospects. Omnichannel and Social Selling.

Sales 71

Sales Artificial Inteligence Lead Generation B2B 71

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Referrals (generating direct customer referrals and new revenue channels with fellow local business owners). Word-of-mouth (increasing awareness for their business through the networks of others).

Social Media 185

Social Media B2B North America Media 185

Up and Running

APRIL 29, 2013

These five simple guidelines should serve as a basic starting point to get you on the right path to finding the right blend of marketing channels: 1. Know your audience thoroughly. How well do you know your target audience, whether B2B or B2C? How exactly do you achieve this?

Albuquerque 96

Albuquerque Marketing B2C Campaign 96

Duct Tape Marketing

NOVEMBER 23, 2016

Behavior Scoring = evaluating a lead based on the observed activities and behaviors of the individual across multiple channels (attending a webinar, viewing an RFP, downloading a thought leadership piece, scheduling a call with Sales, etc.). Hybrid = uses both Profiling & Behavioral Scoring to assess the viability of each lead.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

ConversionXL

FEBRUARY 18, 2019

Further, consumers crave communication with brands on social media: 95% of adults between the ages of 18 and 34 are likely to follow a brand through social media channels. Target a specific audience within or outside your social media following. Here are the channels best suited to those approaches. But it’s not for everyone.

Social Media 129

Social Media Media Marketing Campaign 129

crowdSPRING Blog

JULY 29, 2016

There’s a reason such resources are in high demand: 88% of all B2B businesses are investing in content marketing , along with 80% of B2C businesses. Because the best way to excel in content marketing is to give your target audience something they’ll find valuable. Your target audience does, too. Probably not.

Marketing 48

Marketing B2C Audience Aggregator 48

Duct Tape Marketing

JANUARY 7, 2020

Just because it’s an established marketing channel, though, doesn’t mean it’s lost any of its relevance. Some business owners have written off the concept of paid search because they’re not a retailer or B2C. Increasingly, Google is where people head to find information about businesses.

Search 71

Search PPC Kansas City B2C 71

Occam's Razor

NOVEMBER 13, 2009

It deals with two of the hardest practical challenges we face in the field of measurement: multi-touch campaign attribution analysis and multi channel analytics. I love getting to know my audience, and while your emails and tweets are pretty fun there is nothing like a picture. Pick any social media channel, or all.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

JUNE 8, 2017

Since you already “know” what is good for each of the segments you identified, you can just roll out your personalization to 100% of your audience and score a win. If you are in B2B, you’ve certainly heard of account-based marketing by now. The third step is to focus on organizational capacity building instead of short-term results.

Programming 97

Programming Revenue Analytics Software Review 97

Brandanew

AUGUST 27, 2015

For a B2B brand things may function differently compared to say an online travel shop. Considering a bulk of our clients are in the B2C retail market and ask us this question plenty times, today we will share a special case. You can optimize online-offline integration by having both channels work for you.

B2C 100

B2C B2B Cofounder Social Media 100

Duct Tape Marketing

JUNE 16, 2017

In this article, I’ll outline 3 approaches to creating content and generating ideas that your audience will actually want. It’s proven to engage with audiences and showcase your brand personality in an authentic manner. Live video is without a doubt one of the hottest channels right now. High-quality video content.

South Africa 55

South Africa Audience Video Africa 55

Up and Running

DECEMBER 9, 2015

Sure, it’s eye catching, you may crack a smile at its humor, but within seconds you turn the page or flip the channel and it’s completely forgotten about. There are so many channels to choose from—email, radio or TV ads, online marketing, and print marketing. For an audience, seeing is believing. Sounding repetitive?

Marketing 60

Marketing B2C Channel Social Media 60

Occam's Razor

JULY 6, 2016

It does not matter if you are are B2B or B2C. For some in our audience here, it is hard to leave analytics and data behind no matter how desperately I want you to. Neither does it matter if you are a for-profit or a non-profit (it takes capital – human and financial – to change the world, right?).

Design 86

Design Software Review Mobile Analytics 86

Duct Tape Marketing

FEBRUARY 2, 2023

Questions I ask Mark Schaefer: [2:03] What’s the difference between community and audience/customers? [3:45] That this is actually how it starts as opposed to it being a bolt-on channel – could you talk more about this idea? [14:26] It's an audience and that's fine. I look, I owe a lot to my audience.

Community 84

Community Marketing Audience Networking 84

Occam's Razor

JANUARY 20, 2010

It could be a good thing ("you were great, engaged the audience") or a not such a good thing ("no one understood a thing you were saying, hence so many questions"). The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much. As always though context is king.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: . via B2B Marketing Alliance ].

Email 136

Email Customer Marketing Software Review 136