Both Sides of the Table

MAY 7, 2013

I had written about Mike before but hadn’t disclosed his name. The media world now has its own leader running the largest YouTube multi-channel network startup. If you want to understand my thesis behind Maker you can read this article that outlines the trend , but in summary: People watch 5.3 hours of TV / day.

Video 320

Video Los Angeles Technical Cofounder CTO Hire 320

YoungUpstarts

MAY 4, 2015

So instead of “renting” social interaction, these companies are owning more of their social experiences – by creating their own customized channels. Here are the reasons why you should create a “vertical” social network for your brand: Create a more personalized social experience. Who’s Doing It Right.

Social Network 100

Social Network Vertical Networking San Francisco 100

Both Sides of the Table

JUNE 20, 2014

I have been saying privately for years now that I believe online video will evolve into fragmented distribution (my next online video post) and vertical production. Example of these collaboration include Enchufe TV, the largest Spanish-language sketch company channel on YouTube. Indeed we are already seeing that online.

South America 291

South America Colombia Mexico Vertical 291

Duct Tape Marketing

NOVEMBER 23, 2023

Leanne’s expertise shines through, offering a comprehensive guide for mastering workshops and delivering impactful, results-driven sessions that resonate with diverse audiences. 13:26] How does audience size effect a workshop? [14:32] So vertical, you're the expert. 14:32] What is power up? [16:08]

Framework 72

Framework Campaign Audience Email 72

VC Cafe

SEPTEMBER 9, 2020

A “true” fan (or “superfan”) is defined as one who would buy anything you produce – drive a long distance to see you perform, subscribe to your paid newsletter and set up a Google Alert with your name. New media platforms are enabling a new creator type: Digitally Native Vertical Creators , Eric Feng.

Aggregator 207

Aggregator Vertical Audience Seed Stage 207

YoungUpstarts

APRIL 28, 2020

The names BackRub or AuctionWeb may not ring a bell, but those companies turned to become the ultra-successful tycoons Google and eBay. We knew we needed a new name and logo, but not necessarily a new color palette – the one we had represented our vibrant company culture. Note that rebranding goes well beyond changing the logo.

Social Media 191

Social Media Channel Vertical Partner 191

Duct Tape Marketing

JANUARY 25, 2023

Growing Your Audience (And Your Revenue) With A Book written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Briel In this episode of the Duct Tape Marketing Podcast , I interview Matt Briel. People wanna get on the speaking circuits for whatever, you know, industry or vertical they're in.

Audience 87

Audience Revenue Distribution Differentiation 87

YoungUpstarts

JUNE 6, 2014

Even as the world jumps onto the plethora of social media platforms of the new digital era, there are some people who catch on far quicker onto these digital tools than others and building massive audiences for their content.

Media 176

Media Ireland Social Media Vertical 176

Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. would look in each of the verticals. Sales – What Channel to reach the customer? For example, How does sales differ from one market to another?

Vertical 124

Vertical Silicon Valley RSS Marketing 124

ConversionXL

MAY 22, 2017

His name was Mark Benioff (another former Oracle Executive) and in 1999 he had the pleasure to introduce the business world the first CRM in Cloud. Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before. Et voilà: the first CRM.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

ReadWriteStart

MAY 24, 2021

Initially, Uber launched its vertical in the food delivery services with the name UberFresh. In the upcoming sub-topics, we will learn the stages of app development, features, money-making channels, etc. Target audience. Revenue channels of food delivery business. UberEats – King Of Food Delivery Apps.

Business Model 168

Business Model Social Media Mobile Revenue 168

Steve Blank

APRIL 9, 2009

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.

Silicon Valley 267

Silicon Valley Technical Review RSS PR 267

Austin Startup

AUGUST 7, 2017

That’s why Capital Factory focuses on creating unique content that you can’t find online or through any other channel. Partnerships with innovative global companies in major industry verticals provide unique opportunities for customer validation, pilot programs and strategic investment. The Internet is full of great videos and blogs.

Texas 97

Texas San Antonio Houston Dallas 97

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. Growth marketers can then use audience segmentation and multivariate testing to understand what resonates best with different sub-segments, informing more personalized communication. What is growth marketing?

Framework 102

Framework Marketing Acquisition Retention 102

YoungUpstarts

OCTOBER 26, 2017

Much of the driving force still holding the economy primarily includes manufacturing, pharmaceutical, electronics, and petrochemicals to name a few. Neil Billock´s skills can be attested with the rapid growth of Vertical Direct Marketing Group where it became a forerunner in mainland US advertising industry.

Puerto Rico 113

Puerto Rico Marketing Vertical America 113

Hearpreneur

JANUARY 24, 2018

Not only do podcasts create the best impressions (user experience) but podcast listeners are proven to take action more than any other media audience. I spent nearly 20 years working in senior management at a large media company (Fox), and for about half of that time, I was a “wantrepreneur” – without even knowing there was a name for it.

Entrepreneur 54

Entrepreneur Advertising Curation Vertical 54

ConversionXL

JANUARY 14, 2020

It’s more than just a distribution channel. It’s difficult to target personas when you may have hundreds of sub-audiences. Instead, looking at the jobs your audiences are trying to do—and in what context—is more fruitful. Simply describe interactions your target audience has with your product. Ask your customers.

SEO 159

SEO Framework SCRUM Search 159

ConversionXL

JUNE 20, 2019

The best video hosting platform varies business by business, depending on factors like: How often you’re uploading; How you plan to use the video; The viewing experience you want to give your audience; The analytics you need; The cash you have to spend. Simply sign up using your Google account, create a channel , and upload your video files.

Hosting 127

Hosting Video Technical Review Software Review 127

crowdSPRING Blog

DECEMBER 13, 2018

Branding is a process designed to develop, among other things, a unique business name and custom logo design for a company, product, or service. But branding isn’t solely about tangible concepts like a company’s name and logo. Does your brand resonate with your intended audience? What is branding? The basics.

Marketing 162

Marketing Charlotte Naming Design 162

ConversionXL

SEPTEMBER 17, 2021

When we start in business one of the first things we’re encouraged to do is nail the branding: come up with a memorable brand name, a good logo, and a striking visual brand identity. If people see your name or logo and instantly know who you are, you’ve done a great job of creating the tangible aspects of your brand. Image source.

Campaign 109

Campaign Social Media Audience Channel 109

Steve Blank

OCTOBER 8, 2009

Marketing is Heard From Engineering was discussing how sophisticated the graphics portion of our computer should be, debating cost and time-to-market tradeoffs of arcane details such as double-buffering, 24 versus 32-bits of color, alpha channels, etc. for knowing his audience and managing to it effectively. However the U.S.

Silicon Valley 281

Silicon Valley RSS Customer Development California 281

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. generates the demand) for the target audience. It meets them by expanding the ad audience, making landing page copy more inclusive, and gating as much content as possible. This post doesn’t do that.

Demand 132

Demand Vertical Campaign Channel 132

mashable.com

OCTOBER 11, 2011

Why should my audience care?” Understand a Journalist’s Coverage Area & Audience. Then research which journalists at that publication cover the vertical in which your startup or its news would fall. Subscribe to the Business channel. Public Relations. 227 followers. 11 followers. Follow Mashable Business.

PR 103

PR Startup Social Media Technical Review 103

David Teten

DECEMBER 3, 2019

Kyle Dunn, CEO, Meyler Capital , says, “Investors should focus on building a large audience within a CRM system (having the ability to categorize your different constituents); communicate consistently to that audience; and implement an automation platform that can leverage lead score to profile interest. the Untouched Vertical.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

OCTOBER 14, 2021

Brand awareness metrics should also be broken down by segment, to understand which audiences your messaging is resonating with most, and to identify areas for improvement. This partnership would leverage both audiences and the rapidly growing awareness of the vertical. Take AirHelp , an air passenger rights advocate.

Metrics 157

Metrics Marketing Campaign Audience 157

ConversionXL

NOVEMBER 28, 2022

TikTok’s audience uses the app with an exploratory mindset and a willingness to engage with branded content. While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. And the type of products this audience is into is equally as diverse. Ads are a natural part of the experience.

Customer 102

Customer Viral Audience Campaign 102

Hearpreneur

DECEMBER 11, 2017

Ronnie’s audience was looking for tips on products that would help them achieve their lifestyle goals, and that’s when we realized there was a huge opportunity for Ronnie to make money sharing the products she believed in with her engaged audience. Think; custom stock photography.

Software 49

Software Marketing Entrepreneur North America 49

Hearpreneur

AUGUST 2, 2016

With so many projects being touted online it can be a little trickier than one might imagine getting your name out there and backers interested. Do you really understand how to market your opportunity and speak to an audience via the necessary channels? Is your messaging proper for the audience you are targeting?

Accredited Investor 48

Accredited Investor Non-Compete Vertical Acquisition 48

Duct Tape Marketing

APRIL 14, 2022

They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. What makes it scalable and more of a marketing channel is that it's managed using software. John Jantsch (05:42): Is, is as opposed to just another channel.

Marketing 88

Marketing Affiliate Channel Software Review 88

ReadWriteStart

DECEMBER 8, 2011

Our audience of readers is full of entrepreneurs. Once upon a time, it was a rather straightforward exercise of collecting names and mailing addresses, and then running direct mail campaigns. And to engage effectively with them, we need to reach them through all those various channels. Social Contacts. They market and they sell.

Greece 116

Greece Entrepreneur India Silicon Valley 116

Duct Tape Marketing

FEBRUARY 16, 2022

So I think ultimately what happens when people start to focus on a market is they do find themselves drilling down even further, either through a channel or a type of client or range of clients. It doesn't have to just be a vertical. We're gonna build websites for a lot of different Shopify stores. We can understand what our churn is.

Framework 78

Framework Vertical Hosting Networking 78

Duct Tape Marketing

AUGUST 25, 2022

So I think ultimately what happens when people start to focus on a market is they do find themselves drilling down even further, either through a channel or a type of client, a range of clients. It doesn't have to just be a vertical. It's a really long road to build your own audience. you get kind of bored after a while.

Marketing 82

Marketing Framework Vertical SEO 82

ConversionXL

OCTOBER 19, 2021

The sheer size of Facebook means there’s likely an audience for any product. Defined audience. Define your audience. A lot of demographics data can be pulled from your market research, customer personas , and website analytics, such as: Target audience age Location Job Interests. Strong goals. Competitive analysis.

Marketing 134

Marketing Audience Social Media Algorithm 134

Steve Blank

AUGUST 20, 2009

An existing market is one where competitors have a profitable business selling to customers who can name the market and can tell you about the features that matter to them. Even though out product is targeted to a niche audience(female in our case) and have many unique features for niche audience.

Silicon Valley 197

Silicon Valley Startup RSS Customer Development 197

Duct Tape Marketing

NOVEMBER 17, 2022

And I think that the difficult thing is you're really pitching to two audiences kind of simultaneously. So mostly for assisted living in memory care, which is more needs driven, your primary audience is the adult children, usually the adult daughter, John. And so the approach has to be relational. It's just a matter of integrating it.

Differentiation 72

Differentiation Sales Cycle Audio Networking 72

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. I think about how the audience might react and whether if I were in the audience I would be intrigued. Were they vertically integrated ? Solitude & creativity go hand-in-hand. If so, why?

Technical Review 356

Technical Review Framework Audience Media 356

www.kalzumeus.com

AUGUST 13, 2012

This is objectively suboptimal, because email is the best broadcast channel ever invented for business purposes. Email: Geeks Ignore The Best Marketing Channel Ever. The newsletters practically write themselves off the usual template, with slightly different graphics and a find/replace for the name of the holiday and tracking codes.

Email 54

Email Software Review Software Campaign 54