VC Cafe

JULY 26, 2020

Ditch the business plan and when assumptions are proven wrong, pivot Customer Development: Build a product your customers want (vs. what you think they might need) by talking to customers and testing every aspect of the product features, pricing, etc. Single users can test enterprise software using a credit card.

Lean 214

Lean Seed Capital Startup Burn Rate 214

ConversionXL

FEBRUARY 3, 2022

Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. What is growth hacking?

Retention 113

Retention Marketing Acquisition Channel 113

YoungUpstarts

OCTOBER 10, 2012

by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “. No one can truly understand your customers or genuinely share their interests unless she is a customer herself. Your most powerful growth engine is your existing customer. Highly trained salespeople.

Customer 154

Customer Fractional CTO Canada Technical Review 154

ConversionXL

SEPTEMBER 15, 2020

Like any popular business term, “customer centricity” is often abused by businesses that shoehorn it into their core values. It’s actually better not to claim customer centricity if you can’t get people across your business to really care about your customers. Monzo is a digital-first bank that was backed by future customers.

Customer 85

Customer Community Revenue Software Review 85

ConversionXL

NOVEMBER 29, 2018

You may agonize over the decision to choose one path over the other, but you can save that strategic energy for figuring out how to transition more free users into paying customers. Freemium and free-trial strategies can reduce customer action costs (CACs). Why product-led strategies work for SaaS companies. Free trial.

Customer 119

Customer Conversion Acquisition B2B 119

Steve Blank

APRIL 1, 2020

Any place with a fixed cost that relies on foot traffic will come under pressure. Your customers will no longer be your customers. Cut costs to stay alive for 24 months. Your customers start buying. Payroll costs/other variable costs. The ripple effects won’t be obvious at first. Unemployment %.

South Korea 333

South Korea Salary Business Model China 333

ConversionXL

FEBRUARY 12, 2019

The second relies on retention. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Sooner or later, relying on new customers will break you. To offset these costs, you need to earn more repeat purchases from existing customers. The second type is winning.

Retention 126

Retention Analytics Campaign eCommerce 126

Hearpreneur

JANUARY 26, 2022

To prevent hackers from gaining access to your business's checking account, use low-cost software and dual controls to strengthen your payment processes. 8- Growth factor- labor retention rates. With the current labor market , 2022 is the year in which businesses are going to sink or swim based on their labor retention rates.

Software Review 118

Software Review Technical Review Artificial Inteligence Entrepreneur 118

VC Cafe

SEPTEMBER 26, 2022

The press took notice, especially since just a few months later startups were laying off employees en-masse to cut costs. Sustainable growth: Prioritise sales efficiency over growth at all costs. Before product-market fit… just care about speed of iteration according to your customer feedback. Bill Gates , founder of Microsoft.

Founder 187

Founder Startup Valuation Pre-Money Valuation 187

ConversionXL

APRIL 7, 2021

The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. If you’re selling B2B, you know it’s a wide and competitive market.

IP 98

IP Marketing Technical Review Software Review 98

abovethecrowd.com

JUNE 2, 2021

Marketing 101: Customers love free stuff. As a result, it is a common marketing practice to offer things “for free” in order to impact customer behavior or encourage customer loyalty. Customers have shown again and again that they really love free stuff. You know what customers like more than free stuff?

IPO 82

IPO Customer Matching Silicon Valley 82

Up and Running

NOVEMBER 23, 2021

Did you, as an eCommerce store owner, know that for online retailers, the average cost to fulfill an order is about 70% of the average order value ? Be that as it may, there are always alternatives that can help a business owner like yourself reduce such costs. Why is eCommerce fulfillment an important tool for customer retention?

eCommerce 110

eCommerce Customer Retention Reputation 110

ConversionXL

JANUARY 18, 2022

Without brand equity, you can’t tap into a customer’s “consideration span” when they’re ready to buy. Studies show that only 5% of B2B customers are ready to buy. What brand equity looks like, as demonstrated by customers. By delivering a positive experience, Clearscope has created customer loyalty.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

MAY 1, 2019

Using someone’s preferred learning style increases knowledge retention. Myth 1: Using someone’s preferred learning style increases knowledge retention. Reduce the cognitive load on potential customers. As a marketer, your job isn’t to maximize information retention among potential customers. Text content is cheap.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

JULY 3, 2014

When was the last time you took a long hard look at what makes your customer base tick? Think customer personas – those detailed representations of the different segments of your target audience. The UK based customer experience management firm, Thunderhead.com, conducted a similar study of U.S.

Customer 133

Customer Analytics Conversion Lead Generation 133

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

YoungUpstarts

AUGUST 28, 2017

How do you plan on retaining customers when so many of them are failing? In other words, Shopify is making it easier for customers to end their relationship with the platform by transferring their ownership. Should you be looking at retaining your customers, or merely their transaction? The opportunity cost.

Customer 124

Customer eCommerce Marketing Retention 124

ReadWriteStart

JANUARY 10, 2020

Retail stores have long been using visual merchandising as an effective way to provide customers with a unique experience of purchasing products. A few elements that go into compiling the aesthetics of providing customer experience include: Interactive Designs Display. Customers can relate to such lifestyle graphics. Mannequins.

Startup 78

Startup eCommerce B2C Metrics 78

Up and Running

JULY 7, 2021

Top-tier customer service, competitive pricing, and streamlined fulfillment are all just expectations at this point. It’s everything from your visual style, to your brand persona and even the way your customer service teams communicate. Without it, you’ll be entirely dependent on customers and third parties defining your business.

eCommerce 149

eCommerce Social Media Naming Technical Review 149

ConversionXL

NOVEMBER 9, 2021

Secure login and payments SaaS company Memberstack is a great example of how interactivity, movement, and customization can create a unique landing page experience. Memberstack’s B2B audience are familiar with YCombinator. Using the slider and toggle buttons, users can customize the form on the right with colors and additional fields.

Audience 156

Audience Video Software Review Conversion 156

YoungUpstarts

SEPTEMBER 1, 2015

However, hiring the wrong salespeople costs dearly in time and treasure. Each day should be mapped out in terms of training on the product/service, the market and customers, and the selling approaches, systems and tools. Building a sales team from scratch is one of the most difficult and important tasks of a CEO.

Sales 100

Sales Cofounder Sales Cycle Revenue 100

Duct Tape Marketing

FEBRUARY 2, 2023

Questions I ask Mark Schaefer: [2:03] What’s the difference between community and audience/customers? [3:45] Um, first off, I want to get a definition what's, I mean, what's the difference between community and like audience or even customers? And it builds this emotional switching cost. It's customer self-service.

Community 84

Community Marketing Audience Networking 84

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s You can build that relationship with content. Image source ). Downloadables.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

View from Seed

SEPTEMBER 11, 2019

You’re obviously not showing charts of user growth, number of customers, or revenue. Pre-launch customer development data is another way, sometimes in the form of user surveys for consumer companies or interviews with potential beta customers for B2B businesses. B) Post-Product Companies. C) Post-Revenue Companies.

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

ConversionXL

JANUARY 28, 2019

It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention ( 80% and 81% , respectively). JPGs have smaller file sizes but also lose some detail during compression; PNG files retain the details at the cost of a larger file size. Limitations. Audio in emails.

Email 118

Email Media Audio Software Review 118

ConversionXL

AUGUST 27, 2020

They were able to increase their sign-up rate for their product by 22% while reducing their marketing costs. Predictive analytics help you understand what your customers are going to buy before they do. *. *. Perhaps your onboarding funnel has a poor conversion rate or your user retention is too low. The secret to their success?

Analytics 90

Analytics Product eCommerce Channel 90

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

I know the argument: The pay-back period on sales, marketing, and up-start costs is long, but there’s a profitable result at the end of the tunnel. The mindset works like this: It costs a lot of money to land an enterprise customer. And: how many times do you run through that process and still lose the customer?

Business Model 335

Business Model .Net Revenue IPO 335

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Offline, a well-run store offers a clean, organized shopping experience and incredible customer service. A responsive website automatically resizes to fit the device your customers are viewing your website on.

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

SEPTEMBER 30, 2020

Trials give potential customers a taste of life with your product at minimal risk. A call from a member of your sales or customer service team can keep you top of mind. If you’re not sure about which customer wants, needs, or desires matter most, run surveys or interviews to collect voice-of-customer data.

Customer 121

Customer Sales Cycle Email Missouri 121

ConversionXL

SEPTEMBER 20, 2018

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. As a result, argues Andrew Chen , it’s becoming more expensive to acquire customers. ideal customer). customer acquisition process and channels). This isn’t limited to the B2C space.

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

VC Cafe

OCTOBER 23, 2022

Revenue doesn’t measure sales efficiency – you can hit a revenue target but the question is at what cost? Without measuring customer delight/NPS and reducing churn it can backfire and become unsustainable in the long run. i.e. if you get to $1M ARR, but reduce your runway by 6 months, is it worth it? Ward van Gasteren.

Metrics 179

Metrics Revenue B2C Portfolio 179

Women Entrepreneurs Can

OCTOBER 6, 2023

CPQ streamlines the sales process, reduces errors, and impresses customers with a professional-looking quote. Automation The software’s built-in rules automate pricing and quantity discounts, which gives your sales team more time to focus on building relationships with potential customers.

Software 52

Software Sales Sales Cycle Revenue 52

ConversionXL

JULY 18, 2017

They were able to increase their sign up rate for their product by 22% while reducing their marketing costs. We are looking for answers to business questions around two challenges: how to acquire users at a lower cost and how to retain more users. Cohort Analysis lets us see the retention for any group of users (i.e.

Analytics 123

Analytics Product Channel Retention 123

Hunter Walker

SEPTEMBER 9, 2023

Software and technology in general has driven down the cost of most creativity and powerful tools are in the hands of more than 1 billion human beings. There also weren’t a lot of novel ‘consumer startups’ being built in non-gaming areas, so Creator Economy was attractive to folks who didn’t want to work in B2B.

Non-Compete 162

Non-Compete Distribution Community B2B 162

ConversionXL

SEPTEMBER 2, 2019

In other words, potential customers are often put off by the effort to fill out a form, and may even leave the checkout process altogether. Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login. Screenshot from: Society6. Impressive, but since only 3.4%

Social Network 73

Social Network Viral Social Media B2C 73

Women Entrepreneurs Can

SEPTEMBER 15, 2022

Whether you’re offering B2C or B2B SaaS, you need to make sure you’re employing the right sales strategies to drive revenue and get your offering into the hands of people and organizations who need it. . This will also help you cut down on advertising costs. Onboarding can be a big friction point in the SaaS sales cycle.

Churn Rate 52

Churn Rate Sales B2C Sales Cycle 52

ConversionXL

JULY 18, 2017

They were able to increase their sign up rate for their product by 22% while reducing their marketing costs. We are looking for answers to business questions around two challenges: how to acquire users at a lower cost and how to retain more users. Cohort Analysis lets us see the retention for any group of users (i.e.

Analytics 107

Analytics Product Channel Retention 107