ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Email/Calling productivity: Help improve first contact efficiency typically while prospecting. Look at some typical B2B marketing KPIs: Number of leads generated. Cost per lead.

B2B 48

B2B Sales Technical Review Software Review 48

Duct Tape Marketing

JUNE 1, 2023

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. She is an accomplished product marketing leader who has held marketing leadership roles at Adobe, Google, and many startups.

Product 58

Product Framework Technical Review Cofounder 58

Duct Tape Marketing

JUNE 23, 2022

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] 10:42] What are the benefits of a B2B company growing a community? [12:41] 14:13] How do you approach someone giving their honest opinion in a group or community that isn’t so flattering of your product? [15:00] Are B2B communities B2C?

Community 90

Community B2B B2C Technical Review 90

Austin Startup

MAY 12, 2020

With technology constantly evolving and potentially being disrupted, tech companies seek effective and streamlined ways to launch their products and brands in order to get things on the market before competitors. This data collection and analysis is important for both B2B and B2C, though they will certainly look very different.

B2B 96

B2B Marketing B2C Startup 96

Duct Tape Marketing

JUNE 6, 2024

Navy veteran who launched UpMyInfluence.com to help agencies, consultants, coaches, and other high-ticket B2B service providers skyrocket their sales. 19:46] How do you think podcasting and B2B sales will look in the next 5 years? [23:02] So the thing that I'm so excited about is my mission is really to help cut down on the B2B spam.

Lead Generation 57

Lead Generation Networking PR B2B 57

The Startup Magazine

DECEMBER 28, 2022

SaaS (software as a service) is an increasingly popular way to market products and services. SaaS companies offer cloud-based applications that allow users to pay for the product or service monthly or annually. Several lead generation service models exist, but many B2B companies are now turning to market automation software.

Lead Generation 147

Lead Generation Marketing B2B Audience 147

VC Cafe

MAY 4, 2021

Slack is looking to build the B2B version of Clubhouse (Slack Virtual Hallways). people on Twitter are asking for invites to the hottest new product, sharing their excitement (“Follow me”, “come to my session”, “I just posted”). Like in the early days of Web 2.0, Spoon – audio live streaming.

Audio 139

Audio Software Review Open Source Social Network 139

ConversionXL

AUGUST 21, 2019

When a prospect downloads your lead magnet , their journey to paying customer has only just begun—it may never finish. Most B2B leads don’t become customers. Benchmarks for download-to-customer conversion rates are scarce. Additionally, most B2B marketers aren’t nurturing lead-magnet downloaders properly.

B2B 131

B2B Technical Review Email Sales 131

ConversionXL

SEPTEMBER 20, 2021

For ASO, this happens when you prioritize downloads over long-term value. Given that most users abandon apps within 30 days post-installation, high downloads don’t lead to high audience retention, satisfaction, or revenue. Find competitors on YouTube by searching for similar products, services, locations, and keywords.

Analytics 134

Analytics Metrics Channel Video 134

Steve Blank

MAY 29, 2011

more likely to successfully scale with sales driven startups than with product centric startups. more likely to successfully scale with product-centric startups with no network effects than with product-centric startups that have network effects. Founders overestimate the value of IP before product market fit by 255%. .

Technical Cofounder 334

Technical Cofounder Early Stage Startup Silicon Valley 334

Up and Running

NOVEMBER 4, 2020

It’s recommended that you first begin with a well-designed website that will give clients and future customers information about your products or services. Will the app be more informative or will there be a direct call to action when users download the app? How many people are accessing your website from a mobile app? .

Developer 86

Developer Mobile eCommerce Design 86

Duct Tape Marketing

DECEMBER 7, 2022

” Melanie is also the Co-Founder of The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in themselves and their communities. That's true in like the B2B space. Key Takeaway: You say your company is amazing. But why should your customers believe you? Duct Tape Transcript.

Marketing 76

Marketing Audience B2B Framework 76

Duct Tape Marketing

NOVEMBER 2, 2023

More About Peter Caputa: Check out Databox here Connect with Peter on LinkedIn Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? Duct Tape Transcript Email Download New Tab Speaker 1 (00:13): John Jantsch (00:08): Hello, and welcome to another episode of the Duct Tape Marketing Podcast.

Metrics 72

Metrics Analytics Forecast Software Review 72

YoungUpstarts

OCTOBER 27, 2020

Engagement marketing practices tend to deal with both business-to-consumer (B2C) and business-to-business (B2B) audiences. However, various companies may prefer B2C engagements to B2B. For instance, you may download a software that tracks website or app activity from users.

B2C 165

B2C Artificial Inteligence Marketing Social Media 165

Duct Tape Marketing

DECEMBER 15, 2022

Questions I ask Liz Lathan: [1:11] I read one of your recent LinkedIn posts and you said that community-first companies are growing 30% faster than product-first companies – what is a community-first company in your definition? [6:53] 6:53] What are a couple of examples of companies doing this really well? [8:44] Like this show?

Community 79

Community Framework Advisory Board Viral 79

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 13, 2011

Last week, in part one of the B2B versus B2C series, I explained there are several reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm.

B2B 105

B2B Business Model B2C Agile 105

crowdSPRING Blog

DECEMBER 14, 2012

7 Web Productivity Tools That’ll Maximize Your Efficiency | Forbes – [link]. 7 Web Productivity Tools That’ll Maximize Your Efficiency | Forbes – [link]. Inside the IPO pipeline: It’s all B2B, all of the time | GeekWire – [link]. Best Collaboration Tools For Remote Teams – [link].

Social Media 100

Social Media Small Business Design Media 100

Duct Tape Marketing

MAY 2, 2024

Duct Tape Transcript Email Download New Tab Speaker 1 (00:00): I was like, I found it. So what that means is your customers are searching for your product or service, but they don't actually click anywhere, including clicking to your website. And that looks different for a B2C journey versus a B2B journey. I found it.

SEO 68

SEO Search Generative AI Engineer 68

YoungUpstarts

OCTOBER 10, 2012

Talented product developers. If you can harness the knowledge, natural enthusiasm, and peer influence of your very best customers — I call them “Rock Star” customers — they’ll market, sell, and help develop breakthrough products for your firm better than your internal resources can do, and often at a fraction of the cost.

Customer 154

Customer Fractional CTO Canada Technical Review 154

Duct Tape Marketing

JUNE 7, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): Hey, did you know that HubSpot's annual inbound conference is coming up? You know, they don't know which products to upsell and cross-sell or what's the best for customer. And then what tracks the click through rates and download rates is another application.

Employee 73

Employee Technical Review Advisory Board Sales 73

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

B2B 73

B2B Design Matching Search 73

ConversionXL

MARCH 5, 2019

For example, Is the person who uses your product/service the decision-maker, or is there someone higher up? Psychographics can provide insight on the “why” —what problem consumers need to solve and their concerns or opinions that relate to your product. Are these people that could benefit from using our product/service?

Email 130

Email Campaign Reputation San Diego 130

Duct Tape Marketing

DECEMBER 20, 2022

Key Takeaway: Instagram is a powerful tool for companies of any size to make connections with potential customers and promote their products. 18:34] Could you talk about the need for balance in production value in the case of using really high-quality cameras versus shooting natively with a mobile phone? [20:01] 2022) Edition.

Marketing 95

Marketing Social Media Video Technical Review 95

ConversionXL

FEBRUARY 27, 2019

If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. Want them to buy your product? Show users why the product is perfect for them. Trial users of your SaaS product should receive different content than your paid subscribers. Where are you right now?

Email 133

Email Software Review Campaign Metrics 133

Duct Tape Marketing

SEPTEMBER 30, 2022

2:06] Another aspect in your bio too is the internal creative studio – is that a product or a part of your own marketing? [2:48] Habit based marketing, download, nudge, wherever you get your podcasts. (00:47): Is that a product or is that just part of your own marketing? And it's built into the actual design of the product.

Marketing 72

Marketing Differentiation B2C PR 72

Occam's Razor

JANUARY 24, 2011

How about the Analyst for Ohio State University who does a great job of measuring online donations but not the value of campus tours scheduled, prospectuses downloaded, online applications, course registrations, job applications, etc., Equipment lookups, lots of downloads, decision-making tools, quote requests for renting equipment, etc.

Analytics 122

Analytics Conversion Affiliate Web 122

The Startup Magazine

JULY 17, 2019

A dependable source of new leads for your website, product, and service can set you up for success in more ways than one. These strategies and tactics , specifically for B2B lead generation, include sending cold emails, sending old blog posts to a potential new prospect and creating an FAQ message.

Lead Generation 110

Lead Generation Audio Email Social Media 110

David Teten

DECEMBER 16, 2015

For them, the key thing to measure is if the product is serving users’ needs in such a way that they will continue to use it (and ideally, find life without it hard to imagine). Josh Gebhardt, CEO, MetricStory , observes that horizontal spread across and within an organization’s functional siloes is a good metric for B2B products.

Metrics 60

Metrics Analytics Balance Sheet .Net 60

Duct Tape Marketing

MAY 25, 2022

And so they're looking at inefficiencies and work productivity and they're finding things that AI can do to at least some degree without the need for human involvement or minimal human involvement, John Jantsch (12:25): Who are some companies that you think are doing this really well. Connect on Twitter. Like this show? Duct Tape Transcript.

Artificial Inteligence 87

Artificial Inteligence Marketing Cofounder SMS 87

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Demand generation combines marketing tactics, strategies and programs to create awareness and drive interest in your products or services. 70% of buyers are already clued up on a product before they talk to sales, if they talk to sales at all.

Demand 95

Demand Management B2B Campaign 95

ConversionXL

SEPTEMBER 20, 2018

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. Let me ask you two questions: Would you like to see and use a software product before buying it? If you’re like most people, you’ll opt for trying out the product on your own.

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

Both Sides of the Table

APRIL 21, 2020

Please download the episode here , if for no other reason than to make Harry happy :) but I’ve also included some quick notes below including a few notes I didn’t share in the podcast (and vice versa by the way?—?if Topics we covered: B2B Companies You haven’t seen the full extent to how the correction is going to affect you.

Marketing 263

Marketing Valuation Churn Rate Balance Sheet 263

Version One Ventures

NOVEMBER 6, 2013

We can whittle down those 30,000 companies to a more manageable number by filtering for business models, regions, state, co-investors, Twitter mentions, Facebook likes, LinkedIn connections, iTunes downloads, unique website visitors, and/or other criteria that align with our investment thesis. B2B marketplaces. Be thesis-driven.

Vertical 153

Vertical B2B B2C Venture Capital 153

Duct Tape Marketing

NOVEMBER 23, 2016

Often, this is a product of the “quantity drives quality” line of reasoning – the higher the volume of leads generated, the more likely it is that some of them will be “good.” How Lead Scoring Increases Marketing ROI & Sales Productivity. Hybrid = uses both Profiling & Behavioral Scoring to assess the viability of each lead.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

crowdSPRING Blog

AUGUST 6, 2018

Yet it turns out this form was preventing customers from purchasing products from a major e-commerce site, to the tune of $300,000,000 a year. Another example of misguided site design is ones that prioritize company information over the products or services you sell. Try to look at your site as if you were a customer.

Mobile 48

Mobile Design Technical Review RSS 48

YoungUpstarts

APRIL 26, 2016

While a B2B company can find success with LinkedIn ads, a B2C company’s promotions would be better suited for CPC or CPM ads on Facebook, Twitter and Google. The My Own Business Institute of Santa Clara University offers a free business template, which is available for download here. How do they interact with social media?

Business Plan 100

Business Plan Intellectual Property Social Media Small Business Administration 100