Version One Ventures

NOVEMBER 6, 2013

This makes it laboriously difficult to identify rising stars and make comparisons within a specific vertical. At Version One, we have 6 investment themes (and more to come – stay tuned): Vertically integrated commerce. Vertical SaaS. B2B marketplaces. We are interested in platforms that power this space.

Vertical 153

Vertical B2B B2C Venture Capital 153

David Teten

SEPTEMBER 23, 2017

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Hilary Mason , Data Scientist in Residence at Accel Partners , has a TED talk on how she replaces herself with a shell script to handle her email deluge.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

ConversionXL

OCTOBER 25, 2018

You email them. It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. It’s difficult to identify the right channels if all you can point to is top-of-funnel “email generation.”. Maybe you’ve integrated a couple of tactics across your company—say, blogging and email.

Demand 132

Demand Vertical Campaign Channel 132

Hearpreneur

JUNE 24, 2022

We talked about how moving the ball side to side was good for control, but to achieve that yearning score, we needed to move the ball vertically down the field. So, the word vertical is what I have been looking for. I was coaching my son’s football team, and it was at a practice that the business's name popped up in my mind.

Naming 114

Naming Entrepreneur South America Social Media 114

ConversionXL

NOVEMBER 5, 2020

I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe. Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. It starts with a simple email. Image source ).

PR 120

PR B2B Lean Audience 120

Hippoland

AUGUST 8, 2018

Or second time founders focus on lucrative verticals that pay more per eyeball or focus on ad formats that pay more (such as email newsletter sponsorships). 2) B2B startups have high margins. Many serial entrepreneurs tend to gravitate towards building B2B startups. B2B companies can have great unit economics.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

Or second time founders focus on lucrative verticals that pay more per eyeball or focus on ad formats that pay more (such as email newsletter sponsorships). 2) B2B startups have high margins. Many serial entrepreneurs tend to gravitate towards building B2B startups. B2B companies can have great unit economics.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

JUNE 19, 2016

1) The investor doesn’t / no longer invests in your vertical / space. Similarly, within software, there are lots of nuances between say mobile apps and B2B software. Or even within B2B, say adtech and HR SaaS. E.g. Glitch was a game that pivoted into a B2B communication software platform called Slack.

B2B 48

B2B Angel Investor Portfolio Vertical 48

Duct Tape Marketing

APRIL 14, 2022

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. So I just consider affiliate marketing, part of this greater ecosystem of partnership marketing now, which includes influencer and B2B and aspects of business development. powered by.

Marketing 89

Marketing Affiliate Channel Software Review 89

Brandanew

MARCH 24, 2016

If you’re wondering whether your B2B company need to prioritize social media, this is for you. Most B2C businesses have gone totally social , with major consumer brands investing a good amount of their time and money on social media, but is it of any worth for B2B companies? Why Do B2B Companies Need To Prioritize Social Media.

Social Media 100

Social Media B2B Media Vertical 100

ConversionXL

JULY 14, 2020

Mobile B2B customers are just browsing and don’t intend to purchase anyway, right? Included in the data set are the biggest names in email automation, ecommerce, and page-builders. As the hot spot for conversions, pricing pages for SaaS sites (and particularly B2B SaaS sites) tend to be information-rich.

Mobile 77

Mobile Design B2B Differentiation 77

ConversionXL

APRIL 7, 2021

The book, “ No Forms, No Cold Calls & No Spam ” does not explicitly say it but, the signals you capture during AMB feed into an outbound email sequence or ads to get someone to your website and fill out a form. Of course, you need to email & call & ‘spam’ prospects. Who does ABM make sense for?

IP 98

IP Marketing Technical Review Software Review 98

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. At Flow Capital, we use HubSpot’s sequences and workflows functions to automate a bulk of our emails and internal tasks. I previously posted a detailed presentation with sales technology tools useful for B2B sales. She is a model for us all!

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

NOVEMBER 12, 2019

Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. You work mostly with B2B business owners. There’s powerful segmentation email autoresponders that are ready to go. This is John Jantsch. Great reporting.

Elevator Pitch 53

Elevator Pitch Vertical Maryland Email 53

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. presence in new markets and verticals. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. In a nutshell, there are 3 forces that influence B2B partnerships today: 1.

Channel 84

Channel Partner Programming B2B 84

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. presence in new markets and verticals. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. In a nutshell, there are 3 forces that influence B2B partnerships today: 1.

Channel 77

Channel Partner Programming B2B 77

Occam's Razor

APRIL 25, 2011

That means I get to spend loads and loads of time across many industry verticals, see many many campaigns, translate many many foreign websites (thanks Google Chrome for auto-translate!) Why not keep sending emails / spending on AdWords / running affiliate programs / buying display only on MSN. We hate change. Super lame!

Marketing 126

Marketing Flash Analytics Web 126

abovethecrowd.com

FEBRUARY 27, 2019

In 1999, Jack Ma created Alibaba , a Chinese-based B2B marketplace for connecting small and medium enterprise with potential export opportunities. In many cases, a deeper focus on a particular category or vertical allows these marketplaces to distinguish themselves from broader marketplaces like eBay. based teachers.

Internet 88

Internet Matching Vertical Hosting 88

Duct Tape Marketing

MARCH 5, 2019

Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. He is the founder and CEO of Vertical Measures. There’s powerful segmentation, email auto-responders that are ready to go, great reporting.

Customer 60

Customer Search Vertical Early Stage 60

Duct Tape Marketing

APRIL 7, 2022

So if you can imagine you have a vertical access on that access, you have high value at the top. So are you a graphic designer or are you a graphic design firm that specializes in helping B2B SaaS companies communicate visually like through their complicated data systems for enterprise customers like same service, graphic design.

Cofounder 76

Cofounder Hosting Networking Software Review 76

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. Snowflake decides which channels to use according to industry verticals and where their buyers are likely to be. They developed an omnichannel approach using direct mail, email , display ads, and outbound calls, ensuring each channel used the same CTA.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

ConversionXL

APRIL 4, 2014

Email remarketing. Obtain Customer Emails For Direct Communication. According to Monetate , email still provides the best conversion rates when compared to other traffic sources in eCommerce. It’s too bad, because the open & click rates across nearly every vertical are also significantly higher. image source.

eCommerce 112

eCommerce Sales Marketing Software Review 112

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

Steve Blank

NOVEMBER 9, 2009

She had sent several emails to the resource center asking for help. We must get established EDI companies and new SAAS B2B platform operators to adopt our EDI API, with all of its amazing advantages. Progress Report Last week I happened to be sitting in my wife’s office as she was on the phone to my daughter in college. Now In Print!

Silicon Valley 324

Silicon Valley Software Review RSS Technical Review 324

ConversionXL

JUNE 2, 2022

LiveRamp learned they could reach their accounts through a multi-channel sequence, including: Display advertising; Email marketing ; Outbound SDR calling; Direct mail. The first two touchpoints ( display advertising and a targeted marketing email) introduce the brand, looking to generate awareness before the SDR makes contact.

Marketing 100

Marketing Campaign Email Sales 100

Steve Blank

NOVEMBER 5, 2009

Would you modify any of this if you had a B2B product instead of a B2C product, where every potential customer is also a potential competitor? Get revenue and cycle through as few iterations of Customer Validation as fast as possible — and then get some angel funding so we can hit the scale button. [.] Progress is the same.

Customer Development 262

Customer Development Developer Customer Silicon Valley 262

The Next Web

DECEMBER 8, 2013

By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. The prevailing consensus at the time was that B2B marketplaces were too hard (e.g. During the first dot com era, marketplaces were all the rage – with eBay leading the charge. Support series of one-to-many relationships.

B2C 136

B2C B2B Demand Vertical 136

ConversionXL

DECEMBER 3, 2018

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters. It created powerful network effects. Here’s the proof.

B2B 133

B2B Marketing SEO Search 133

ConversionXL

APRIL 22, 2015

Let’s say you run a B2B site, and drive your visitors toward a quote request page. B2B and B2C. It doesn’t matter which vertical you’re in, you can use it to find great insights to lead to better test hypotheses. Send an email survey to recent first-time buyers. Customer surveys.

Analytics 48

Analytics Technical Review Conversion Framework 48

ConversionXL

APRIL 10, 2019

Or, at the very least, narrowly targeted verticals.). Still, if you’re targeting a narrow vertical rather than a specific company (or don’t have the data for a true company- or target-specific ABM campaign), Similar Audiences can be useful. This is also where LinkedIn is an ABM powerhouse for enterprise-level B2B marketers.

PPC 131

PPC Campaign Marketing Sales Cycle 131

Duct Tape Marketing

NOVEMBER 24, 2021

And I think, I personally think that's true in B2B. I think that that has value as a B2B service provider, but for consumer packaged goods founders, what I found is a lot of folks are tempted by stakeholders to chase a whole bunch of trial. Sign up to receive email updates. Like this show? Duct Tape Transcript. As a consultant.

Networking 89

Networking Early Stage Distribution Hosting 89

alexpoole.info

AUGUST 14, 2012

Ascenders and are the vertical strokes which rise above the body of a character or x-height. Serifs are used to guide the horizontal “flow” of the eyes; The lack of serifs is said to contribute to a vertical stress in sans serifs, which is supposed to compete with the horizontal flow of reading ( De Lange et al.,

Technical Review 85

Technical Review Software Review Design Web 85

marketingland.com

JULY 11, 2012

Email Marketing |. Column: Email Marketing Column. Four Responsive Email Layouts. Responsive Email. Their powers combined, those components allow for (web) experiences that respond to the viewing environment – but what about email? Social Media |. Search Marketing |. Display Advertising |. Analytics |.

Email 49

Email Mobile SEO Search 49

VC Cafe

JUNE 22, 2010

ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals. The platform supports multiple verticals such as real estate, cars, travel, hotels, flights, jobs, events, products, eCommerce and more.

Media 145

Media Social Network Flash 145

steveblank.com

JULY 8, 2011

Poplytics – online surveys and analytics AskYourTargetMarket – market research surveys SurveyMonkey - granddaddy of on-line surveys Amazon Mechanical Turk – you can set up a question and get answers PickFu – A/B testing $5 for 50 opinions Collaboration Dropbox – store, sync, and, share files online.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

mashable.com

OCTOBER 5, 2012

Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Email Story. Our startup creates custom vertical search and decision making engines for people or businesses with structured data. Print Story. Topics to follow.

Naming 84

Naming Startup Social Media RSS 84