View from Seed

SEPTEMBER 3, 2015

Why Vin decided to pivot the business (read: launch a second startup) and what he learned going from B2C to B2B. Exactly how Vin launched Yipit.com and built his list to the initial 20K and 50K users. Listeners should also check out Vin’s blog for entrepreneurs, ViniciusVacanti.com.

CTO Hire 120

CTO Hire Framework Cofounder Seed Stage 120

YoungUpstarts

NOVEMBER 11, 2016

It is unlike the B2C (business-to-consumer) industry many of us interact with on a daily basis – be it through grocery shopping or buying a gift for a friend – and there are several unique distinctions between the two industries. B2B customers are more valuable and more difficult to replace than B2C. by Robert C.

B2B 219

B2B B2C Entrepreneur Cofounder 219

crowdSPRING Blog

OCTOBER 4, 2013

Hire People Who Make Things Happen – crowdspring.co/1fMczta. “Emotional connections are much more “intense” for business-to-business clients compared with B2C. Hire People Who Make Things Happen – crowdspring.co/1fMczta. Small Business and Startups: What Would Mom (and Pop) Do? – crowdspring.co/169pEqs.

Social Media 100

Social Media Small Business Design Media 100

The Startup Magazine

JULY 29, 2021

The move toward an independent company unlocked a laser focus on the B2B customer, enabling us to develop our product and our go-to-market strategy without compromising the balance with the Spotify B2C product, hence setting the company up for its own success story independently from Spotify. Quality control?

Founder 156

Founder B2C B2B Audio 156

Both Sides of the Table

APRIL 22, 2010

I never hire job hoppers. You have tough choices to make about whom you hire on your team. Now is the time that you need “all hands on deck.&# That awesome gal you hired in engineering has job options and she knows it. It’s still important advice for startup founders and something that I’m passionate about.

Hiring 392

Hiring Employee Vesting Silicon Valley 392

YoungUpstarts

JUNE 18, 2012

Consumer Facing B2C. Yes, most startups’ directions change but prior to spending your first dollar or make your first hire you do need to know where you are now and what path you are going to take. Once you are relatively certain, you need to formulate a team to help get your company there.

Singapore 178

Singapore Technical Cofounder Product Marketing 178

Austin Startup

NOVEMBER 29, 2017

In addition to the B2C market, companies in Austin are also in a formidable position to service business customers. While the municipality itself is not likely to buy from startups due to the usual set of procurement requirements, the Austin did hire a Chief Innovation Officer in 2014.

Early Stage 54

Early Stage Austin Silicon Valley San Antonio 54

OnlyOnce

SEPTEMBER 15, 2022

Don’t hire security guards or bring boxes into the office before breaking the news. In a B2C organization, you’re likely either going to do something public like a short, empathetic blog post, or nothing at all. (Per above) Do not assume, because layoffs are awful and messy no matter what, that it doesn’t matter how you do it.

Salary 62

Salary Vesting Employee B2C 62

ConversionXL

OCTOBER 21, 2012

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Here we see a B2C example of segmentation by need: Example of landing page segmentation for B2C. This means non-technical people can get their landing pages set up without hiring a web developer.

Campaign 111

Campaign Email Clickthrough Sales 111

View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Even identifying as a demand-gen marketer or branding or B2B or B2C leaves a lot of decisions still on the table to actually execute. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Hearpreneur

JULY 17, 2020

You can run a SaaS business from pretty much anywhere in the world and you can hire remotely, which is a benefit that many other industries don’t have. A lot of new digital wallets are not only restricted to B2C transactions. Thanks to Adam Hempenstall, Better Proposals ! #9- 9- Psychedelic healthcare industry.

Technical Review 128

Technical Review Entrepreneur Software Review Artificial Inteligence 128

Duct Tape Marketing

DECEMBER 15, 2022

Whereas b2c, I mean m and MS has had a, has a community, right? I mean I think a lot of B2C companies kind of get that. If any of my startups hired you for community as a a service, they'd be out of my incubator because they need to start their own community. There is no way I would let them hire that out.

Community 82

Community Framework Advisory Board Viral 82

Both Sides of the Table

SEPTEMBER 19, 2013

Six months ago Upfront Ventures announced its first Partner hire since 2007 – Greg Bettinelli. But my take is this: We know that B2C crowdsourcing of tasks and products has started to play a transformative role in our economy from everything from Uber to Airbnb to TaskRabbit to DogVacay. I wrote about him here.

B2B 331

B2B eCommerce B2C Differentiation 331

ReadWriteStart

JUNE 13, 2023

A lack of trust in other people will often cause important hiring decisions to be postponed indefinitely, which then causes entrepreneurs to not delegate and stay endlessly stuck in the weeds of daily operations. It is normal for a starting business (whether in B2B or B2C) to attribute early growth to referrals.

Cost 78

Cost Entrepreneur ChatGPT B2C 78

VC Cafe

MAY 4, 2021

Spotify a cquired LA-based live audio app Locker Room and is reportedly on a hiring spree to launch their own social audio experience. Instagram announced last week that it will allow livestreams without the need to turn on video, essentially enabling live audio rooms.

Audio 140

Audio Software Review Open Source Social Network 140

The Startup Magazine

AUGUST 20, 2020

If you’re a company that has traditionally marketed itself to the B2C arena, could you provide value on the B2B front? That starts with having hiring practices that fish a diversity of talent out of pools that have a reputation of providing outstanding candidates. What about the other way around?

Small Business 183

Small Business Management Non-Compete B2C 183

Hearpreneur

DECEMBER 18, 2019

In 2020, we are looking to engage more automation and A to speed up the hiring process. Candidates for jobs don’t like elongated hiring processes where they sit around for hours waiting to be interviewed, then wait for weeks on word back. Photo Credit: Matt Narciso. Photo Credit: Jamei Hess.

SMS 89

SMS Entrepreneur Social Media Campaign 89

ReadWriteStart

APRIL 16, 2020

In today’s date, we can see a lot of startups providing identical services and competing with each other, especially in the B2C domain. Bad Hiring Decisions. One amongst them is hiring the best people on board for turning product ideas into a reality. This eventually creates a lot of options for consumers to choose from.

Entrepreneur 148

Entrepreneur Startup Non-Compete B2C 148

OnlyOnce

DECEMBER 14, 2022

(This is the third post in the series… The first one When to Hire your first CMO is here , and What does Great Look Like in a CMO is here ). In Startup CXO I wrote that I always think that the French Fry Theory can be applied to many things, usually other food items. That’s the glamorous and fun part of marketing, for sure.

B2C 62

B2C Differentiation Engineer Search 62

YoungUpstarts

NOVEMBER 25, 2019

Hire a social media marketing team member or freelancer who constantly manages your accounts and is available to answer questions, to engage with customers and to use social monitoring tools to see how effective your activity is proving to be. Remember that content can be repurposed across your digital platforms to maximise its lifespan.

Marketing 165

Marketing Social Media B2C PPC 165

OnlyOnce

NOVEMBER 30, 2022

(This is the second post in the series… the first one When to Hire your first Chief Marketing Officer is here). Even in traditional B2C businesses that make heavy use of traditional non-addressable media (like print, outdoor, radio, and TV) – even in those businesses, today everything can be tested and measured to some degree.

B2C 62

B2C Channel Metrics Sales 62

Kodorra

NOVEMBER 25, 2018

Whether it is advertisement model, B2C (Business to Consumer) ecommerce, affiliate or subscription, picking the right choice could determine the rise or fall of your business. That is a way cheaper to start than hiring a permanent staff. Your products should be more effective and efficient in solving a particular problem.

Software Review 45

Software Review Hosting Intellectual Property Naming 45

OnlyOnce

DECEMBER 8, 2021

I wrote an essay years ago in Brad Feld and David Cohen’s book, Do More Faster , entitled Hire slowly, Fire quickly , in which I compared a poor cultural fit to a cancer that can infect the whole body of your company. The “what to do” of course is to have courage and make the change!

Early Stage 62

Early Stage Founder Later Stage B2C 62

ConversionXL

FEBRUARY 12, 2015

But good optimizers are in very high demand, everyone and their mother is trying to hire one. If you’re looking to hire one, what should you look for? There are many universal traits that make anyone a “good hire” – like being proactive, hard working and so on – but what’s unique about optimizers?

Conversion 48

Conversion Analytics Software Review Hiring 48

The Startup Magazine

MARCH 18, 2020

While opting for business districts and major cities can be expensive, you reap the benefits of increased foot traffic, which is valuable if you run a business-to-consumer (B2C) enterprise. Unless you’re hiring a lot of talent at one time, you don’t want to keep on moving to another location every time you add someone new to your team.

.Net 90

.Net B2C Employee B2B 90

The Startup Magazine

OCTOBER 14, 2021

Hiring is a problem because when you become successful, people want your talent. Hiring is a problem because when you become successful, people want your talent. What have been the primary challenges in your scaleup journey? Quality control? Richard: I really think any exponential startup is going to face all three problems.

CPA 137

CPA Founder Vertical Cofounder 137

Seeing Both Sides

JULY 11, 2013

B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. If you want to scale sales, you hire more sales reps. I''ll discuss each one below. 1) Enterprise Sales. I''ll discuss each one below. 1) Enterprise Sales.

Sales 50

Sales Technical Review Software Review B2B 50

Startup Lessons Learned

JULY 5, 2010

This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C. This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C. Four Steps primarily centers its stories and case studies on B2B hardware and software startups.

Customer Development 166

Customer Development Developer San Francisco Customer 166

ReadWriteStart

OCTOBER 7, 2020

According to a report from the Content Marketing Institute (CMI), 91% of B2B marketers and 86% of B2C marketers say content marketing is vital to their marketing strategy. CMI reports that 77% of B2B marketers and 78% of B2C marketers rate content marketing as moderately, very, or extremely successful for their business.

B2C 78

B2C B2B Architecture Dilution 78

Version One Ventures

JULY 14, 2014

When it comes to hiring, start-ups located outside of Silicon Valley have an initial advantage, because there’s a lot less competition for engineers. B2C start-ups typically have more flexibility for where they can be located, while enterprise oriented startups need to be where the customers are…and that means Silicon Valley.

Silicon Valley 154

Silicon Valley Los Angeles San Francisco Seattle 154

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. So I thought it might be interesting.

Hiring 69

Hiring Leadership Email Campaign 69

Duct Tape Marketing

JANUARY 7, 2020

Some business owners have written off the concept of paid search because they’re not a retailer or B2C. And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. Keep an Eye on Local Services Ads.

Search 71

Search PPC Kansas City B2C 71

David Teten

JANUARY 11, 2020

I have a tiny audience compared with the B2C influencers, but my audience are overwhelming businesspeople in tech and finance. Our hires want to be able to find us on Instagram and get a sense of who we are and what we do together. I haven’t taken the time to update my investment information here, so it’s not very accurate.

Social Media 60

Social Media Technical Review Media Private Equity 60

YoungUpstarts

APRIL 26, 2016

While a B2B company can find success with LinkedIn ads, a B2C company’s promotions would be better suited for CPC or CPM ads on Facebook, Twitter and Google. When and how do I intend to hire employees? Your audience and budget will help you identify the best advertising options and get the most out of your marketing dollars.

Business Plan 100

Business Plan Intellectual Property Social Media Small Business Administration 100

ConversionXL

SEPTEMBER 20, 2018

This isn’t limited to the B2C space. Rapid global scale : While your competitors are busy hiring new sales reps for each region under the sun, you can focus on improving your onboarding so that you can service more customers around the world in a fraction of the time. The Three Tidal Waves Coming for Your SaaS Business.

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

OnlyOnce

FEBRUARY 21, 2018

I’m a big believer in the diminishing differences between the B2C and B2B universes, but this area may be one where the difference is still sharp. Meaning, does it work well enough to get the job done that customers are hiring you to do? If not, you do not have a sustainable business. If so, see the next two questions.

B2B 74

B2B B2C Vertical Reputation 74

Women Entrepreneurs Can

OCTOBER 7, 2020

Whether a business operates in a B2B or a B2C environment, it can benefit from a strong content marketing strategy. Hire a professional copywriting service if you don’t have the necessary resources. Content marketing has become one of the most popular strategies adopted by businesses everywhere.

Marketing 40

Marketing B2C SEO B2B 40