Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles
ConversionXL
JANUARY 9, 2019
It’s easy to poke holes in the process: How do you know that a social share click is worth say, half that of a video view? The post Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles appeared first on CXL. However, that initial, heuristic estimate is a baseline for hypothesis development and testing.
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