Duct Tape Marketing

JANUARY 4, 2024

As the founder of The Clikk, Russell has witnessed the evolving landscape of newsletters, recognizing them as a powerful intersection of content marketing and direct response promotion. He's the founder of the clikk an email newsletter about digital marketing. I also look at sort of the virality. This is John Jantsch.

Revenue 79

Revenue Advertising Email ChatGPT 79

Startup Lessons Learned

SEPTEMBER 22, 2008

Lessons Learned by Eric Ries Monday, September 22, 2008 The three drivers of growth for your business model. The AARRR model (hence pirates, get it?) He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Duct Tape Marketing

MAY 18, 2023

He’s the Founder of theCLIKK, an email newsletter about digital marketing. 09:42] Was there a point in time when you decided to use newsletters to fit your business model or you started it as a normal standard digital marketing tactic? [11:10] He's the founder of theCLIKK an email newsletter about digital marketing.

ChatGPT 92

ChatGPT Advertising Email Viral 92

Startup Professionals Musings

FEBRUARY 7, 2015

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. Defining the right business model requires the same diligence as designing the right product, but the approach and skills required are different.

Business Model 120

Business Model Technical Review Advisory Board Software Review 120

Cracking the Code

MARCH 24, 2015

. - HT: don''t outsource communication b/c part of core UX even though APIs available - healthy dev environment around APIs, very important to get confidence you can build your platformon on top of them - APIs give you freedom, don''t have to invest both people and tech in maintain internal platforms - HT had to totally revamp their infra, to manage (..)

API 48

API Fractional CTO CTO Hire San Francisco 48

Startup Professionals Musings

MAY 31, 2014

Funding for founder salaries at this stage is a red flag. These days, even viral marketing requires real money, for events and promotions. A valid milestone might be closing a specific big-name customer or channel, such as Walmart, or it might mean getting your first 100,000 social-media followers, by a given target date.

Elevator Pitch 285

Elevator Pitch Salary Angel Investor Viral 285

Steve Blank

FEBRUARY 22, 2010

Startups that are searching for a business model need to keep score differently than large companies that are executing a known business model. Yet most entrepreneurs and their VC’s make startups use financial models and spreadsheets that actually hinder their success. Managing the Business. Here’s why.

Balance Sheet 300

Balance Sheet Startup Burn Rate Metrics 300

Startup Professionals Musings

AUGUST 5, 2018

Funding for founder salaries at this stage is a red flag. These days, even viral marketing requires real money, for events and promotions. A valid milestone might be closing a specific big-name customer or channel, such as Walmart, or it might mean getting your first 100,000 social-media followers, by a given target date.

Elevator Pitch 139

Elevator Pitch Salary Angel Investor Viral 139

SoCal CTO

OCTOBER 8, 2009

Normally, when I am talking to the founder of any startup trying to figure out what they need to do, one of the things I always try to do is understand their business at its core. This kind of a simple model also helps: Define the early proof points for the company. Define what you need from a metrics and reporting standpoint.

Metrics 225

Metrics Startup Retention Acquisition 225

Hippoland

AUGUST 8, 2018

At Hustle Fund, we back both first time founders as well as repeat founders. One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Another way is to have unique promotion channels, but these must be scalable.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

At Hustle Fund, we back both first time founders as well as repeat founders. One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Another way is to have unique promotion channels, but these must be scalable.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Steve Blank

FEBRUARY 12, 2015

Over breakfast he got me up to date on his life since school (two non-CEO roles in startups,) but he wanted to talk about his third startup – the one he and two co-founders had started. In this first step, the goal of a startup is to search for a repeatable and scalable business model.

Startup 120

Startup Lean Venture Capital Advisory Board 120

Startup Lessons Learned

OCTOBER 23, 2013

In the Udemy course, Alistair and Ben expand these basics into a description of how to create empathy, stickiness, virality, revenue, and scale. LSC: Tell us about the customer development you did for your book: Alistair: We''ve been thrilled at how Lean Analytics seemed to resonate with founders. Alistair: There are plenty.

Analytics 167

Analytics Lean Widget Metrics 167

Startup Professionals Musings

JULY 30, 2016

Funding for founder salaries at this stage is a red flag. These days, even viral marketing requires real money, for events and promotions. A valid milestone might be closing a specific big-name customer or channel, such as Walmart, or it might mean getting your first 100,000 social-media followers, by a given target date.

Elevator Pitch 120

Elevator Pitch Salary Angel Investor Viral 120

Austin Startup

AUGUST 22, 2018

Co-owner and founder Michael Heyne said that people didn’t understand the original name, a reference to doner kebabs (which isn’t even available on the menu anymore). Design Typecasting IRL A very talented friend who designs brands took on a restaurant project that went a little viral. But Unimark was a failed business.

Design 48

Design New York City Cofounder Bankruptcy 48

Startup Professionals Musings

JUNE 26, 2020

If possible, quantify these in non-technical business terms, such as dollars saved or replacement costs over time. Provide specifics on the customer business model. Don’t let your passion convince you that word-of-mouth and viral marketing will suffice against well-funded competitors and ever more demanding customers.

Business Plan 423

Business Plan Product Intellectual Property Elevator Pitch 423

VC Cafe

NOVEMBER 2, 2019

Benchmarks are typically specific to stage/business model/geo. In Rob Go’s words: For seed and Series A deals, investors will also need to see a high-potential team with founder/market fit , a large and attractive market opportunity , and a business model with increasing returns to scale.

B2C 141

B2C Technical Review Startup Retention 141

Steve Blank

APRIL 20, 2021

Note that if you’re familiar with the business model canvas, Steps 1-4 below are equivalent to a visual map of the choices a founder makes as they develop a business model canvas. Founders should understand what the customer hopes to accomplish , or what their job to be done is. Sales channels.

Product 436

Product Viral Channel San Francisco 436

The Next Web

AUGUST 19, 2013

He is the co-­founder and CEO of Quote Roller and PandaDoc. His passions are business process automation, surfing, and his new baby girl Maya. ?. Sales are the bloodstream for most businesses, and tech startups are no exception. This post is about choosing the right sales strategy and channels for your startup from the start.

Belarus 137

Belarus Viral Channel Startup 137

Ben's Blog

MAY 15, 2020

In normal times, every company operates against some hypothetical growth model—a data-driven framework that describes how your product grows and how you acquire new users. In normal times, every company operates against some hypothetical growth model—a data-driven framework that describes how your product grows and how you acquire new users.

Founder 36

Founder Conversion Technical Review Cash Position 36

Startup Lessons Learned

APRIL 14, 2009

What matters is proving the viability of the company’s business model, what investors call “traction.&# It should be even more important to the founders themselves, because it demonstrates that their business hypothesis is grounded in reality. They are busy too, but they are not creating value for the company.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ReadWriteStart

JANUARY 27, 2011

This partnership speaks to a core philosophy of the program where we encourage entrepreneurs to get as much customer validation as possible before raising too much money, use other people's channels if you can get to them, don't burn too much cash, and all that good fiscal conservative stuff. SOCO Games.

Dilution 114

Dilution Revenue Finance Entrepreneur 114

www.forentrepreneurs.com

FEBRUARY 2, 2010

For Web and SaaS businesses with smaller transactions at higher volumes, this kind of modeling and tracking is much easier, as web-based lead generation and marketing have easy to implement measurements, and the greater the volume of transactions, the more clearly patterns emerge. Bookings is the pre-cursor to Revenue.

Metrics 55

Metrics Design Entrepreneur Startup 55

Startup Professionals Musings

SEPTEMBER 28, 2015

If the elements of your business aren't expertly developed and aligned, even the best dream will be in jeopardy. Such failures ignore the essential business elements investors look for before committing to a startup. As a startup founder, you won’t have the marketing resources or brand recognition to appeal to all consumers.

Exit Strategy 120

Exit Strategy Technical Review Distribution Viral 120

Austin Startup

JUNE 23, 2010

Furthermore, because the unique “spreading&# technology creates a powerful viral and virtual word of mouth effect, it has driven significant increases in both online traffic and physical traffic to the featured businesses’ websites and locations.

Dallas 75

Dallas Partner Austin Viral 75

YoungUpstarts

FEBRUARY 14, 2017

by Jon Leighton, Director of digital agency iResources and founder of neatly.io. Indeed some of the biggest names out there started off as a completely different business; including Twitter, Nintendo and most recently, Slack. But pivoting applies to all businesses and the theory behind it is exactly the same. Channel pivot.

Technical Review 157

Technical Review Architecture Revenue Channel 157

Startup Lessons Learned

DECEMBER 14, 2009

Lessons Learned by Eric Ries Monday, December 14, 2009 Business ecology and the four customer currencies Lately, I’ve been rethinking the concept of “business model&# for startups, in favor of something I call “business ecology.&# Constructing a working business model is a form of ecosystem design.

Customer 156

Customer San Francisco Viral Lean 156

ConversionXL

SEPTEMBER 10, 2019

Otherwise, consider using those marketing dollars to scale up your core distribution channel first. But the exceptions are rare and tend to be founders. Contrast this with a marketing team going after any particular channel—events, paid, SEO, community, PR, whatever. A properly scaled marketing channel can 10X your business.

Conversion 133

Conversion Technical Review Channel Engineer 133

Up and Running

MAY 23, 2016

The one-page pitch format is also more suitable for SaaS businesses that are constantly testing new ideas. Your pitch is going to cover your strategy (what you’re going to do), your tactics (how you’re going to do it), your business model (how you will make money), and your schedule (who is doing what and when).

Software Review 74

Software Review Software Delaware Forecast 74

Reid Hoffman

JANUARY 26, 2021

But every so often another founder also sits on the board. If that’s the case, it’s essential that that founder and the CEO have a very tight relationship and coordinate closely to avoid allowing members of the organization to use that alternate channel to the board to get around the CEO’s decisions. But get real.

Startup 36

Startup Equity Early Stage Green 36

grasshopperherder.com

FEBRUARY 19, 2011

Q: “What will be your best channel for customer acquisition?&# We’re testing a viral loop, direct sales, and affiliate marketing.&# If I can steal your idea by just hearing it, there is no defensible business model there. Here are just a few tips of things to avoid when trying to pitch someone. .&#

Cofounder 47

Cofounder NDA Founder Sweat Equity 47

Steve Blank

FEBRUARY 26, 2020

What most founders don’t realize is: Every stage of a startup requires a different set of metrics and milestones and founder skills. Knowing these will help a founder position her pitch to get investors’ attention. Founders need to keep their eye on the prize — not just the next funding round. Business Model.

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Tim Friedman, Founder, PE Stack , said, “If I could offer one piece of advice to today’s managers, it would be to take the time to understand the demands of the modern institutional LP. 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Startup Professionals Musings

JANUARY 5, 2018

The reality is that successful businesses these days require an equally elegant business model, with the right marketing, delivery channel, price, and target customers, to get real traction. The founder had simply not done the work to validate a price and the perfect customer segment.

Product 137

Product Advisory Board Business Model Cofounder 137

Both Sides of the Table

FEBRUARY 3, 2011

The first did a “purchase credits&# model like iStockphoto where you then burn down the credits you bought. They realized for them this was dumb because people didn’t want to use up their credits so viral adoption wasn’t happening quickly enough. They switched to a flat rate model and sharing went up immediately.

Viral 303

Viral Investment Bankers Video Business Model 303

Up and Running

OCTOBER 2, 2015

This week, Peter and Jonathan list their most-hated business buzzwords and talk about false assumptions you could be making about your business. Joe Pulizzi (founder, Content Marketing Institute) also joins in to talk about the six steps of the Content, Inc. I think the word viral lost its meaning and lost its way long ago.

Viral 60

Viral Audience Advertising Social Media 60

Reid Hoffman

JANUARY 19, 2021

On many boards, both the CEO and CFO have direct channels with the board so that they can provide the yin and yang (in a well-coordinated way). At this stage, you need a true founder who fervently believes they’re going to make the company successful. Right now, our whole bet is on the CEO and the founders and making them successful.

Startup 36

Startup Cofounder Advertising Hiring 36