The Startup Magazine

APRIL 22, 2024

When it comes to startups, the focus often gravitates toward acquiring new customers, expanding market reach, and chasing growth metrics. However, amidst the frenzy of attracting fresh clientele, many startups overlook a critical aspect of sustainable success – client retention.

Retention 142

Retention Reputation Startup Social Network 142

SoCal CTO

OCTOBER 8, 2009

A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. Normally, when I am talking to the founder of any startup trying to figure out what they need to do, one of the things I always try to do is understand their business at its core. You only build what you need to prove that model.

Metrics 225

Metrics Startup Retention Acquisition 225

Occam's Razor

MAY 2, 2017

People ask me this seemingly simple question all the time: What Key Performance Indicators should we use for our business ? There is no golden metric for everyone, we are all unique snowflakes! :). I am going to pick a whole bunch of different businesses (15 in all!), If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ReadWriteStart

OCTOBER 2, 2023

A SaaS UX design that is intuitive, efficient, and enjoyable can significantly impact user satisfaction, retention, and overall success. The brand name and logo are simple and memorable, and the brand voice and tone are conversational and engaging. MRR is a crucial metric for measuring the growth of a SaaS business.

Design 105

Design Product Churn Rate Architecture 105

ConversionXL

MARCH 29, 2017

In our 2016 State of Conversion Optimization Report , which many people in growth roles completed as well, we found that… Only 32% of small companies (less than 500 employees) say they have a documented, structured optimization process. If you don’t have a validated product or business model yet, stop here.

Marketing 48

Marketing Distribution Retention eCommerce 48

ConversionXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? By focusing intently on a single measurement, known as a north star metric. The north star metric defines success for the whole company and aligns teams on a growth trajectory.

Metrics 120

Metrics Acquisition Revenue .Net 120

Austin Startup

JULY 2, 2021

Chargify’s new BI tool has taken our speed-to-calculate and accuracy of MRR and financial metrics and reduced it down to a mere dashboard refresh with 100% accuracy,” said Jenny Leman, President of CareerPlug. Chargify Business Intelligence took this four to six hour weekly project and turned it into a 10-second refresh. and Canada.

San Antonio 67

San Antonio B2B Texas Ireland 67

VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Benchmarks are typically specific to stage/business model/geo. What should our MRR growth be?

B2C 141

B2C Technical Review Startup Retention 141

ConversionXL

SEPTEMBER 28, 2017

It’s easy to get lost down the rabbit hole of metrics for your business. When it comes to getting the most out of your website performance, only certain metrics are what you can consider key performance indicators. KPIs are metrics, but not all metrics are KPIs; the terms aren’t mutually exclusive. No question.

Metrics 121

Metrics Acquisition Conversion Revenue 121

Startup Lessons Learned

AUGUST 21, 2013

Last year’s conference was no exception: speakers talked about their direct experience with practices you may need help implementing—things like metrics, feedback, and experimentation. Metrics play a big role in any conversation around implementation. These show success at your core business. Retention (do they return?),

Lean 167

Lean Louisville Startup Metrics 167

Ben's Blog

MAY 15, 2020

In normal times, every company operates against some hypothetical growth model—a data-driven framework that describes how your product grows and how you acquire new users. We begin by describing a typical a growth model and discuss how that fundamentally drives a company’s business strategy. What are those metrics?

Founder 36

Founder Conversion Technical Review Cash Position 36

ConversionXL

AUGUST 10, 2016

It requires that optimizers put in the effort to create user state models, dig into cohort analysis and correlative metrics, run experiments for different user states, etc. What Are User State Models? Essentially, user state models allow you to measure quality, not just quantity. day 1 retention). Session length.

NPV 48

NPV Metrics Retention San Francisco 48

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 106

Analytics Metrics Channel Campaign 106

Startup Lessons Learned

APRIL 14, 2009

What matters is proving the viability of the company’s business model, what investors call “traction.&# Of course this is not at all true of many profitable small businesses, but they are not what I mean by startups.) Every board meeting, the metrics of success change. And yet, their investors are frustrated.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Mucker Lab

APRIL 6, 2023

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. Are there types of companies, market segments, industries, or business models where PLG does not make sense? Hila is a mentor with Mucker Capital. That’s the success.

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

FEBRUARY 7, 2014

The real metrics that help you determine if you’ve achieved product/market fit. ” The easiest metric for subscription software products to check is churn rate. . KISSmetrics also segments their data to find their customer’s company size, industry, business model. & a lot more. image source.

Software 93

Software Churn Rate eCommerce Flash 93

ConversionXL

MAY 19, 2016

When you do that, your Multi-Channel Funnel reports in Google Analytics can go from a generic Social > Email > Conversion attribution to something a little more useful, like Facebook-First Touch > Facebook Retargeted > Email – Content > Email – Sales > Conversion. sales page, cart, purchase, etc.)

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. Individuals don’t make B2B buying decisions; groups do. ITSMA’s ABM framework simplifies these types.

Customer 98

Customer Marketing Channel Acquisition 98

Gust

DECEMBER 27, 2012

You should know EVERYTHING about your business, product, customers and competition. You should know every metric regarding customer acquisition, conversion and retention. You should have a crystal clear understanding of your business model and your financials.

Software Review 164

Software Review Term Sheet Technical Review Angel Investor 164

ConversionXL

OCTOBER 30, 2019

Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Exhibit A: This is the table of contents from the article that currently ranks first for the keyword “conversion rate optimization tips.” Image source ).

Retention 101

Retention Metrics Churn Rate Acquisition 101

The Startup Magazine

FEBRUARY 24, 2019

SaaS business models differ from all others in that they get revenues over an extended period of time. As such, most entrepreneurs focus all their energies on customer retention. They mistakenly believe that focusing on the final stage of a customer lifecycle will yield business growth. The Model at Work.

SQL 86

SQL Metrics Business Model Revenue 86

Duct Tape Marketing

APRIL 7, 2022

Marcel Petitpas (04:22): Yeah, it, it's a really tough question because so much of this comes down to the nuance of the business model, but the way that I encourage people to think about this is number one, focus on four key areas of the business. So I like that model for high risk high value work.

Cofounder 73

Cofounder Hosting Networking Software Review 73

ConversionXL

AUGUST 12, 2016

A flowing sales funnel is crucial in any business, but even more so with SaaS businesses… Unlike other business models, revenue is generated over an extended period of time. Is it attracting customers but failing to retain business? The Metrics That Matter. This will vary for each SaaS business.

Software Review 48

Software Review Metrics Revenue Acquisition 48

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. P.S. Do #1.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

OCTOBER 30, 2019

Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Exhibit A: This is the table of contents from the article that currently ranks first for the keyword “conversion rate optimization tips.” Image source ).

Retention 48

Retention Metrics Churn Rate Acquisition 48

ConversionXL

SEPTEMBER 10, 2014

From what I’ve noticed, this is for 2 main reasons: The internal conversation about design aesthetic devolves into one about features, rather than developing a distinct visual identity. It’s too bad, because Polyvore actually has a pretty unique business model. Not really. seconds.

Conversion 112

Conversion Design Caching eCommerce 112

Occam's Razor

NOVEMBER 15, 2010

It's as if they have never seen a report with Visits & Conversions before. At the very minimum your notepad should contain answers to these two questions: What is the macro-conversion? What are two or three micro-conversions? See how it looks. Go to the product pages. Go to the donation pages. What was obviously broken?

Web 139

Web Analytics eCommerce Campaign 139

Hearpreneur

JULY 10, 2015

However, the next evolution of the subscription commerce will become the curated subscription business model. The concept is, rather than simply sending a random assortment of products in a box, the customer tells you what their preference is and you as the business tailor each box specifically towards them. 2) Facebook Ads.

Entrepreneur 48

Entrepreneur Software Review Technical Review Small Business 48

andrewchenblog.com

JANUARY 28, 2010

Check out my list of featured essays How to create a profitable Freemium startup (spreadsheet model included!) Comments Click to download Freemium spreadsheet Background on this discussion Last year, the stupendous Daniel James co-hosted a talk with me on Lifetime Value metrics for subscription and virtual goods-based items.

CPA 51

CPA Retention Viral Acquisition 51

Duct Tape Marketing

JUNE 13, 2017

Sean Ellis: Yeah, I think part of the reason that’s Pigeonhole bears that in SaaS, it’s really clear that if you’re not experimenting across that full customer journey, you are not going to be successful because if you can’t retain a customer in SaaS, I mean, all businesses should focus on retention.

Channel 54

Channel Metrics Acquisition Non-Compete 54

Up and Running

APRIL 6, 2015

The key metrics in the ownership economy are conversion rate, transaction size, and economies of scale. In the Membership Economy they are retention and customer lifetime value. A Membership Economy business model may be right for your business, even if it isn’t right for you personally.

Revenue 60

Revenue Affiliate Community Retention 60

Up and Running

MARCH 11, 2015

Every model, it doesn’t matter what you are. Food, technology, bioscience, services, you need to know the metrics for your model. These are the metrics for the SaaS model that we have. It was interesting to me, so we had this whole conversation about the type of people. This is what we track.

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60

ConversionXL

AUGUST 1, 2017

A common misconception about conversion optimization is that your work ends when the user converts. It’s not easy feat, but this article is designed to arm you with the knowledge and tools to start optimizing beyond the initial purchase conversion, and hopefully, to rack up some repeat purchases and referrals in the process.

Customer 114

Customer Retention B2C Programming 114

ConversionXL

AUGUST 1, 2017

A common misconception about conversion optimization is that your work ends when the user converts. It’s not easy feat, but this article is designed to arm you with the knowledge and tools to start optimizing beyond the initial purchase conversion, and hopefully, to rack up some repeat purchases and referrals in the process.

Customer 91

Customer Retention B2C Programming 91

ConversionXL

OCTOBER 19, 2017

I’ve seen conversion teams nestled under marketing that resulted in product teams making their own testing tools, running unscientific tests, and making changes that didn’t align with marketing changes. I’ve seen conversion teams organized by ‘outcome;’ a team optimizing for new customer acquisition, another for new product adoptions, etc.

Chad 90

Chad Analytics Technical Review Framework 90

ConversionXL

MARCH 5, 2014

The origins of this myth can be traced back to the 1980′s when the Technical Assistance Research Project published research that stated the cost of customer acquisition vs the cost of customer retention was significantly higher. Working on conversion optimization to convert more visitors into leads. image source. image source.

Customer 133

Customer Churn Rate Retention Acquisition 133

Austin Startup

AUGUST 10, 2017

Aaron Benz is the Co-Founder and CEO of Degree Analytics , a Capital Factory Accelerator Company Best SXSW EDU Proposals for 2018 was originally published in Austin Startups on Medium, where people are continuing the conversation by highlighting and responding to this story. link ) Got feedback? Comment below to let me know.

Analytics 59

Analytics Retention Africa Artificial Inteligence 59