ConversionXL
JUNE 2, 2022
To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice. Without marketing attracting the right accounts, there are no hot leads for sales to have meaningful conversations with. And when you’re having a conversation, you might even be in a power position.”.
ConversionXL
FEBRUARY 3, 2022
In most cases, an organization’s leadership sets the company’s revenue, market share, and goals. Your brand website, product demonstrations and videos, free trials, push notifications, email marketing, targeted ads and campaigns, live chats, content marketing ; Retention. Rewards program, contests, email marketing, campaigns; Revenue.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ConversionXL
NOVEMBER 3, 2016
Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. Longer Sales Cycles and Micro-Conversions.
Both Sides of the Table
NOVEMBER 14, 2017
Many companies don’t reach the next phase either because their leadership doesn’t adapt as an organization or because they don’t design processes that lead to scaled outcomes. We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction.
Steve Blank
DECEMBER 11, 2020
It’s not leadership. The military has three of the four pieces of the puzzle you need: strategy, access to technology, leadership. Leadership was not the problem. Strategy, technology, leadership – those were fine. The 2018 National Defense Strategy explained very clearly and effectively what needs to get done.
YoungUpstarts
JANUARY 3, 2019
By delivering a new story centered on the concept of “modern malware risk,” the company re-launched with an integrated campaign themed around “Modern Malware Exposed.” This is why context – or viewpoint – is the critical next step in the market conversation. This presents your unique value.
ConversionXL
JULY 29, 2015
With standard conversions, people receive value immediately. I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Before launching your campaign, build your community reputation.
Expert insights. Personalized for you.
94 
Let's personalize your content