Duct Tape Marketing

NOVEMBER 23, 2023

Duct Tape Transcript Email Download New Tab John (00:08): Hello and welcome to another episode of the Duct Tape Marketing Podcast. I think now it's more about, I guess having a horizontal relationship with the people in your audience versus a vertical one. So vertical, you're the expert. This is John Jantsch. That's right.

Framework 70

Framework Campaign Audience Vertical 70

ConversionXL

JANUARY 18, 2022

They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful.

Marketing 110

Marketing Product Audience Equity 110

www.kalzumeus.com

AUGUST 13, 2012

You Should Probably Send More Email Than You Do. One medium I’ve never made much use of personally is email. This is objectively suboptimal, because email is the best broadcast channel ever invented for business purposes. Give me your email address and I’ll send you things that you’ll enjoy. by Patrick.

Email 54

Email Software Review Software Campaign 54

ReadWriteStart

OCTOBER 1, 2019

Nowadays, companies and startups are interested in increasing market share maximization with the use of new technology like email marketing. The can-spam act is necessary and painful for email marketers. The myth of Email Marketing Without Considering CAN-SPAM ACT. Most of them were participants and prospective clients.

Email 100

Email Marketing Advertising Government 100

ConversionXL

JULY 8, 2020

I’ll walk through the step-by-step process to set up Microsoft Ads as well as best practices for running campaigns. . When first creating your Microsoft Advertising account, you have the option of importing campaigns from Google. You can create an ad campaign during the account creation process, but I recommend skipping for now.

PPC 100

PPC Matching Software Review Campaign 100

ConversionXL

MAY 22, 2017

As we collect more and more data, it’s becoming increasingly hard to piece together and manage that data, and more importantly, to use that data in real-time to build better campaigns. Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Most campaigns can be optimized to increase conversion rates and lower costs. If there’s something that we’re really proud of in Slidebean, it’s our onboarding emails. Big press (cheap or free).

Revenue 60

Revenue Acquisition Channel Campaign 60

Haystack

DECEMBER 29, 2018

There’s a good chance I’ve missed something — if you feel that way, by all means, please share your point of view on Twitter (or email) and link to the post. Are we just at the beginning of massive, widespread hacking and disinformation campaigns, even against corporations and individuals? 2/ The Scooter Phenomenon.

Technical Review 165

Technical Review Venture Capital Russia China 165

Duct Tape Marketing

FEBRUARY 22, 2017

Distraction-heavy social media darlings come and go, but the email inbox is going strong after more than two decades. Misconception 2: “I always ignore cold email, and my buyers will too.”. Most of us ignore cold emails because they are A) poorly targeted, B) self-serving or irrelevant, C) poorly timed, or D) all of the above.

Curation 43

Curation Lead Generation Technical Review Email 43

ConversionXL

SEPTEMBER 17, 2021

In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. We’ll look at the importance of strategy and cover the key ingredients a campaign needs to increase brand awareness. It’s also why campaigns can’t ever be led by gimmicks. But we can indirectly influence them. Image source.

Campaign 109

Campaign Social Media Audience Channel 109

ConversionXL

JULY 19, 2016

If you are an email marketer, chances are that the majority of the articles you read are about growing your list , getting more opens, clicks, etc. Or they just don’t bother to open your emails. In case you are wondering – deliverability is the ability to get the emails actually delivered to an inbox. Not necessarily.

Email 48

Email Campaign Metrics SEM 48

Up and Running

SEPTEMBER 15, 2021

Reports are vital for establishing the success of marketing campaigns and tracking sales trends. So too is the task of compiling a report in such a way to clearly show the results of your campaigns and provide insight into what next steps you need to take. Identify your metrics. Sales performance is measured against preset goals.

Sales 137

Sales Metrics Customer Analytics 137

Duct Tape Marketing

DECEMBER 20, 2022

TikTok is very much vertical, short form, you know, 50 to 15 to kind of 62nd videos. I think part of it is just that consumption, you know, people have moved towards, yeah, that kind of, that vertical feed, that short form content we're conditioned to these short attention spans. Sign up to receive email updates. Like this show?

Marketing 96

Marketing Social Media Video Technical Review 96

techcrunch.com

AUGUST 12, 2012

The top layer of applications and services that use the innovations of the first two layers to transform vertical markets (e.g, We respect your anonymity feel free to directly email us. Cinemaware is back at it with a Kickstarter campaign for Wings: Director’s Cut. Your tip here. tips@techcrunch.com. Contact TechCrunch.

Early Stage 70

Early Stage San Francisco Los Angeles Southern California 70

ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. It dives into highly relevant topics, like reducing cart abandonment rates through automated email sequences.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

ConversionXL

AUGUST 19, 2016

For example, according to Mona Elesseily , “conversions in the health vertical have the best ROI during work hours and into the evening on tablet devices.”. This means companies in the health vertical need to recognize that the majority of its users are coming from a mobile device. Create campaigns that connect with these personas.

Mobile 48

Mobile Technical Review Software Review Metrics 48

ConversionXL

MAY 3, 2017

According to the Nanigans Facebook Advertising Benchmarks Report , there’s been a 92% year over year CPM increase for the ECommerce vertical. On the surface, Facebook campaigns have 3 components: Audiences. 3 components of Facebook Campaigns. Your email database is limited in how many people open your emails.

San Jose 133

San Jose Customer Database Campaign 133

SVPG

APRIL 28, 2012

Marketing communications and campaigns – advertising, email, interactive, search-engine, events etc. Vertical/affiliate/evangelist programs. Product communications/PR/social media (what can we say that will make others do the talking about us?). when to use each and to what end).

Product 108

Product Technical Review Marketing Affiliate 108

YoungUpstarts

MARCH 30, 2015

In addition to the old-school general purpose crowdfunding sites, new platforms are emerging to serve specific verticals or sets of verticals. With the backend of payments secured, there is plenty to be done on the front end to create a successful crowdfunding campaign in the public eye. Get to the Point. Make the first move.

Vertical 100

Vertical Cofounder Campaign Channel 100

Up and Running

OCTOBER 7, 2019

Depending on the nature of your business, it could be the number of clicks, time on the website, pages viewed, downloads, email/blog subscription, or trial signup. There are numerous sales KPI templates for anything from overall sales growth to more specific metrics like sales by campaign or opportunity to win ratio. . Employee KPIs.

Founder 71

Founder Retention Metrics Technical Review 71

ConversionXL

JUNE 5, 2014

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Analyzing clicks/open rates in the email onboarding series that convert first time buyers to second time buyers & eventually into loyal customers. image source.

Retention 115

Retention Customer Developer Programming 115

ConversionXL

JUNE 5, 2014

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Analyzing clicks/open rates in the email onboarding series that convert first time buyers to second time buyers & eventually into loyal customers. image source.

Retention 112

Retention Developer Customer Programming 112

Austin Startup

OCTOBER 19, 2019

Or maybe you surveyed your brand as a whole (your website, your Instagram page, your email footer, your direct mailers…), and you have a sinking sense that your current visual branding isn’t putting your company’s best foot forward. Is that nagging feeling that your branding is “just okay” a strong enough reason to undergo a full rebrand?

Technical Review 48

Technical Review Design Campaign Vertical 48

ConversionXL

JUNE 5, 2014

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Analyzing clicks/open rates in the email onboarding series that convert first time buyers to second time buyers & eventually into loyal customers. image source.

Retention 105

Retention Customer Developer Programming 105

ConversionXL

JUNE 5, 2014

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Analyzing clicks/open rates in the email onboarding series that convert first time buyers to second time buyers & eventually into loyal customers. image source.

Retention 98

Retention Customer Developer Programming 98

mashable.com

OCTOBER 27, 2010

Here, developers and dev shops are organized by vertical so you can find a shop that has expertise in the kind of app you want to build. It’s also a good idea if you want a cohesive campaign that reflects your company’s goals, messaging and branding across multiple channels, from Facebook to smartphones.

Small Business 104

Small Business Technical Review Social Media Software Review 104

ConversionXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. For example, a growth marketer at Grammarly might begin with the hypothesis that a promotional email campaign targeted at millennials will result in a 10% increase in new subscriptions. What type of messaging works best for these emails?

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

OCTOBER 25, 2018

You email them. Instead, it identifies the fault lines within tactics and between tactics that keep demand generation campaigns from amounting to more than their component parts. Standardized, clean data is critical to deploying great campaigns.”. Bad data affects demand generation campaigns in other ways, too.

Demand 132

Demand Vertical Campaign Channel 132

Duct Tape Marketing

NOVEMBER 5, 2019

Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. There’s powerful segmentation, email auto responders that are ready to go, great reporting. Kim Spalding: We’re always testing verticals.

Small Business 34

Small Business Search Dallas Vertical 34

Feld Thoughts

OCTOBER 1, 2011

I received at least one email a day last week pitching a politics oriented web startup. The emails start off something like this. The polite version of my answer has been “Thanks for reaching out but we aren’t interested in investing in the politics vertical market.” You’ve got to fucking be kidding me.”

Web 126

Web Startup Vertical Social Media 126

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? Similarly, understanding that awareness is growing across the industry might prompt AirHelp to team up with a similar company (a non-competitor, but a relevant industry leader) to launch a dual campaign. Brand tracking is how you measure if those efforts are paying off. Brand consideration.

Metrics 157

Metrics Marketing Campaign Audience 157

ConversionXL

JUNE 3, 2019

The same article noted that companies spending 30% more time analyzing marketing performance data earned 3X higher open rates and 2X click through rates for email. Email testing should be about far more than opens and clicks, though.). Email performance. If the shopping experience is full of friction, why would anyone return?

Retention 82

Retention Developer Customer Programming 82

Duct Tape Marketing

FEBRUARY 16, 2022

And, and I think the that's, I think that's a key part of it, but there's no question once you find that, as you said, you know, you can a Facebook ad campaign for, you know, somebody in Milwaukee is probably gonna be just as good for somebody in Omaha. It doesn't have to just be a vertical. Like this show? Duct Tape Transcript.

Framework 77

Framework Vertical Hosting Networking 77

ReadWriteStart

DECEMBER 8, 2011

Once upon a time, it was a rather straightforward exercise of collecting names and mailing addresses, and then running direct mail campaigns. As the Internet became mainstream, this was largely replaced (at least in the universe we live in) by email marketing campaigns, so the key information was the email address of a lead.

Greece 116

Greece Entrepreneur India Silicon Valley 116

Duct Tape Marketing

AUGUST 25, 2022

And, and I think that's, I think that's a key part of it, but there's no question once you find that, as you said, you know, you can a Facebook ad campaign for, you know, somebody in Milwaukee is probably gonna be just as good for somebody in Omaha. It doesn't have to just be a vertical. Sign up to receive email updates.

Marketing 81

Marketing Framework Vertical SEO 81

Steve Blank

APRIL 27, 2009

and Britian can affect German war-fighting capability is by mounting a Strategic Bombing campaign , from England. The Americans and British split up the air campaign: the British bombed at night, the Americans during the day. To Order Outside of the U.S. Now In Print! Steve Blanks 30 years of Silicon Valley startup advice.

Silicon Valley 186

Silicon Valley Technical Review Europe Germany 186

ConversionXL

APRIL 10, 2019

PPC campaigns continue to become increasingly well-targeted. While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy.

PPC 131

PPC Campaign Marketing Sales Cycle 131