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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. Another topic we debated early in the program was “lean startup” vs. “ fat startup ” where we both took the obvious hedge and said “it depends.” OTHER DEALS: 1.

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How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand

The Startup Magazine

With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. They created a Kickstarter campaign that raised nearly €190,000 from 9,000 supporters. Betancourt Lopez understood the value of viral marketing, especially for a key demographic — young people.

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Joseph Ashford’s Top 8 Marketing Tips for Startups

The Startup Magazine

Startup companies face challenges that are different from those faced by established businesses, especially when it comes to marketing. One difference between marketing a startup and an established brand is that consumers are getting to know the brand story and the product simultaneously. Top 7 Marketing Tips for Startups.

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How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand

The Startup Magazine

With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. They created a Kickstarter campaign that raised nearly €190,000 from 9,000 supporters. Betancourt Lopez understood the value of viral marketing, especially for a key demographic — young people.

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. Direct Sponsored Content campaign with video not published elsewhere.

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Masha Bucher, Founder of Day One Ventures, Joins the Milken Institute Global Conference in Los Angeles

The Startup Magazine

As a respected thought leader in the tech community, she provides funding to early-stage startups that are ready to share their vision with the world. As a general partner of Day One Ventures, she supports companies and founders who demonstrate this same dedication.

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5 Survival Tips For Mobile App Startups

YoungUpstarts

Mobile app startups today have to get everything right before they can think about gaining any profits from their work. The following are five survival tips for mobile app startups today: Create an attractive service. The key issue that sets apart successful startups from mediocre ones is the constant focus on user needs.

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