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7 Steps To A New Business From An Innovative Solution

Startup Professionals Musings

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. The founder had simply not done the work to validate a price and customer segment. Test your channel and support strategy.

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7 Keys To Making A Business Out Of Your Great Product

Startup Professionals Musings

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. The founder had simply not done the work to validate a price and customer segment. Test your channel and support strategy.

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How to value your company for sale (Part 1)

A Smart Bear: Startups and Marketing for Geeks

I recently helped a friend broker the sale of his small, bootstrapped company. This is a smart guy with experience and a logical approach to such things, but the way he was initially trying to value his company was not only wrong, but the wrong way to think about the entire sale. To stoke an existing sales channel.

Sales 260
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Hear how the Lean Startup began — and helped one company find success: Episode 2 on Sirius XM Channel 111: Eric Ries and Jon Sebastiani

Steve Blank

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Eric Ries , entrepreneur and author of the New York Times bestseller, The Lean Startup. Jon Sebastiani , founder and CEO of KRAVE Jerky , a company that got its start in my class at Berkeley back in 2011 and was recently acquired by Hershey.

Lean 120
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How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

How you decide to invest in marketing channels can make or break your business. Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. An Overview of Common Digital Marketing Channels. That sounds like an obvious statement, but not a lot of people think about it critically.

Channel 118
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How New Technologies Enabled These Young Entrepreneurs To Threaten The Traditional Retail Landscape

YoungUpstarts

The founders of Benkheim&Co , an online brand which seeks to change the traditional luxury watch concept, explains how motivated entrepreneurs benefit from globalisation, efficient fulfilment services and new technologies. All these are factors that many founders underestimate, especially in terms of time.

Cofounder 113
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What Every Savvy Business Owner Should Know About Holiday Marketing

YoungUpstarts

by Lamar Tyler, founder of Traffic Sales & Profit. Begin by launching engagement and awareness campaigns both through organic and paid media channels. Most people try to start here instead of phase 1 and it shows in the sales. You should be selling during the holidays. Step One: Audience Engagement/Awareness.

Cofounder 165