Startup Professionals Musings

DECEMBER 2, 2022

You can’t succeed in business without an operational model that delivers value to customers at a reasonable price, with an underlying cost that allows you to make a profit. Be specific on sales channels and marketing initiatives. The key issues here are time to market and cost. Cost structure. What are your costs?

Business Model 256

Business Model Distribution Viral Green 256

The Startup Magazine

OCTOBER 29, 2018

Typical brick-and-mortar stores are struggling to keep up with the convenience and low cost of online — so brick and mortars need to make atypical choices for growth and survival. Consider Tesla, Warby Parker and Peloton, all of which use physical locations as storerooms to supplement their online sales channels. Carbon-removal Tech.

Technical Review 128

Technical Review Startup Social Media Green 128

ConversionXL

OCTOBER 4, 2022

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. Prioritize marketing channels based on customer feedback.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Startup Professionals Musings

MARCH 15, 2023

The most common failures on the show, and in real life, are people who don’t know their margins, cost of customer acquisition, channels, or other key data. Many entrepreneurs feel that investor money is all green, and thus the same. Dress to impress and be credible to investors. The value of an investor goes far beyond cash.

Entrepreneur 279

Entrepreneur Angel Investor Due Diligence Silicon Valley 279

ConversionXL

FEBRUARY 26, 2020

results) to the correct traffic source to compare the performance of marketing activities across various channels. If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? How are they arriving at our website? utm_medium.

Analytics 118

Analytics Campaign Email Channel 118

Up and Running

JANUARY 22, 2020

unpaid) channels can be a goldmine for cannabusinesses today— if you know how to do it correctly. This article will discuss how to conquer the following unpaid channels to enjoy serious returns and long-term profitability from your cannabis advertising efforts: Search Engine Optimization (SEO). Instead, leveraging organic (i.e.

SMS 101

SMS Marketing Affiliate Social Media 101

Up and Running

OCTOBER 7, 2014

You probably don’t have a big portion of your income that you can tuck away as savings, and you welcome opportunities to make your operations more cost-effective. You’ve heard it before and it’s still true: going green saves green. Really evaluate the cost and benefits to the company.

South Africa 157

South Africa Software Review Green Technical Review 157

Hearpreneur

FEBRUARY 20, 2022

We are beginning to focus on and create initiatives toward being more green. I use my website and social media channels as platforms for sharing my contribution as a global citizen. Photo Credit: James Green. Thanks to James Green, Build A Head ! #13- 1- Being greener. Photo Credit: Jeremy Yamaguchi.

Entrepreneur 129

Entrepreneur Africa Technical Review Green 129

Duct Tape Marketing

NOVEMBER 1, 2017

Transcript of How to Turn Marketing Costs Into Profit written by John Jantsch read more at Duct Tape Marketing. That’s not really true, but in this episode of The Duct Tape Marketing podcast I do speak with Joe Pulizzi and Robert Rose, authors of Killing Marketing: How Innovative Businesses are Turning Marketing Costs into Profit.

Cost 36

Cost Marketing Audience Media 36

Startup Professionals Musings

DECEMBER 27, 2021

Green, which supports my view, and is full of practical advice for aspiring entrepreneurs, including easy ways to identify sure-bet opportunities, most not requiring any invention, before you finalize your innovative business idea. It takes a real selling opportunity to sustain a business idea.

Startup 280

Startup Green Social Media Audience 280

Duct Tape Marketing

NOVEMBER 10, 2022

In this episode, I talk with the CMO of Constant Contact, Laura Goldberg, about the state of email marketing, what effect channels like SMS are having, and how to utilize email effectively today to build trust across the generations who use it. 7:36] How is SMS as a preferred behavior channel now impacting your thinking as an email channel?

Email 92

Email SMS Marketing Channel 92

Steve Blank

APRIL 4, 2011

How can we attract buyers to our channel before they make purchasing decisions? as well as channel partners and cloud industry technology consultants. Veritas , was the team building a low cost, residential wind turbine that average homeowners could afford. Sales process: buyer/ user/ influencer etc.? Demand generation?

Customer 240

Customer Business Model Nebraska Cloud 240

Startup Professionals Musings

JUNE 14, 2020

The most common failures on the show, and in real life, are people who don’t know their margins, cost of customer acquisition, channels, or other key data. Many entrepreneurs feel that investor money is all green, and thus the same. Dress to impress and be credible to investors. The value of an investor goes far beyond cash.

Angel Investor 317

Angel Investor Due Diligence Silicon Valley Green 317

The Startup Magazine

DECEMBER 6, 2020

Your business can seek landscaping services and go green to support the world ‘go green initiative.’ If you are involved in real estate, you cannot underestimate the value of commercial lawn care in Green Bay. Reduced Costs. Professional landscaping can help reduce the costs of energy.

Green 126

Green Employee Finance Design 126

Hearpreneur

JANUARY 24, 2024

And we will see a huge increase in digital products and low-cost subscriptions to portals. Technology that automatically understands the inner workings of custom software applications and makes recommendations on how to improve the green impact of software can be immensely insightful. Thanks to Jemimah Ashleigh, The Visibility Lab !

Artificial Inteligence 124

Artificial Inteligence Entrepreneur Green Demand 124

Duct Tape Marketing

OCTOBER 27, 2021

14:21] Can you talk more about the dramatic cost savings in having a better customer experience that you cover in your book? [16:01] And then social media came along and it was the first marketing channel where people can talk back and guess what customers talked back. And they said they wanted a better experience.

Customer 99

Customer Technical Review Social Media Green 99

ConversionXL

MARCH 19, 2020

Yet in expansionary periods, successful leaders spent significantly less on [selling, general, and administrative costs] than did their former peers. A focus on cost cutting—every decision is viewed through a loss-minimization lens. As the authors found, “Firms that cut costs faster and deeper than rivals don’t necessarily flourish.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Occam's Razor

JULY 24, 2018

Some metrics apply across all channels, like Awareness, Consideration and Purchase Intent. Take the subset of metrics that actively drive action, and change the font color for them to green in the Impact Matrix. Share the results of your assessment, the green and black reflection of the current reality, with the entire company.

Analytics 93

Analytics Framework Metrics Algorithm 93

Both Sides of the Table

MARCH 11, 2011

He took out an ad in the Yellow Pages (it was the early 80′s, pre Internet), which cost him $1,000 / month for a half-page ad. That gave Google a huge cost advantage. The Wedding Channel. He was skeptical of spending the money but astounded at what a transformational impact it had on his business. Shopping.com.

Product 350

Product Tuvalu Dilution Incubator 350

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. Another plus: It costs almost nothing to produce. The SaaS test balloons helped gauge the potential traction on social media and other channels.

Product 110

Product Campaign Acquisition Social Media 110

Startup Professionals Musings

MARCH 20, 2019

Green, which supports my view, and is full of practical advice for aspiring entrepreneurs, including easy ways to identify sure-bet opportunities, most not requiring any invention, before you finalize your innovative business idea. It takes a real selling opportunity to sustain a business idea.

Startup 226

Startup Green Social Media Audience 226

Duct Tape Marketing

OCTOBER 28, 2021

And in our book, the small business revolution, there's a whole ton of information, several chapters in the book about how to position your in e-commerce or even just in the web in general, if that's not going to even be your primary storefront, how to leverage that, how do your social media channels to drive foot traffic to a physical store?

Small Business 101

Small Business Entrepreneur Green Community 101

crowdSPRING Blog

MARCH 30, 2012

Lean Marketing Tips: Hyperlocal Marketing Channels – [link]. Will CPE (Cost Per Engagement) advertising ever take off? Lean Marketing Tips: Hyperlocal Marketing Channels – [link]. Make Everyone Jealous with Green Themes, Palettes and Artworks – [link]. Is Pinterest the next Facebook? – [link].

Social Media 93

Social Media Small Business Design Media 93

Genuine VC

AUGUST 10, 2007

Of the all the feedback I received from people about this post, it surprised me how much of it was focused and resonated around the second one, the internet’s facilitation of a green lifestyle. I see four categories where The Green Web is emerging, with numerous websites: 1. Providing an aggregated trusted source of useful information.

Green 100

Green Web Aggregator Boston 100

Duct Tape Marketing

FEBRUARY 16, 2022

6:12] If I’m just getting started as a coach and need to get clients, is there a channel that you would tell people is a great place to get a jumpstart? [7:38] Is there a channel, is there a place, is there an activity that you would tell people? There are no contracts and no additional costs. Get $150.00

Reputation 95

Reputation Advertising Networking Programming 95

Occam's Razor

JANUARY 4, 2022

Cost Per View. Media Costs is the amount you have to spend on advertising (a category that also includes your Owned and Earned efforts – after all SEO, Email, Organic Social all cost money). Cost of Goods Sold (CoGS) is the amount it costs you to manufacture the product or the service. Media Costs).

Conversion 127

Conversion Analytics .Net Metrics 127

ConversionXL

DECEMBER 16, 2020

Or if your management refuses to justify the costs of A/B testing? Finding C-level staff; Managing many communication channels; Processing payroll for many employees [Qualified]; Struggling to get promoted or noticed; Having to use old hardware; Managing legal contracts with clients; Finding reliable e-signature software; None of the above.

Technical Review 92

Technical Review Software Review B2B Design 92

Occam's Razor

NOVEMBER 18, 2014

Short story #2: Predictive Modeling, Quantifying Cost of Inaction. At a glance you can see all the big clusters of sources (close to the channels view in Google Analytics). If you are interested in any particular channel, Miscellaneous as an example, you can click on it and… boom! Let's look at some more.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

Both Sides of the Table

FEBRUARY 28, 2018

If the retailer can get the product “exclusively” (even for just a time window) then it hopes to get more customers shopping at its store or watching its video channel vs. its competitors. If you’re in the market for pure functionality and you value the lowest costs, Amazon will always be a great bet.

Curation 296

Curation Los Angeles Differentiation Channel 296

Occam's Razor

OCTOBER 15, 2012

The cost of failure in the offline world is so high that even when the cost of failure is low (online), they don't want to take the smallest risk. With books, just 14% of the people used both online and offline channels. It is the lead influencing channel. " Summary: Just do it.

Global 136

Global Czech Republic Russia Norway 136

YoungUpstarts

JULY 10, 2018

Hood realized that energy-efficiency consultants, electrical contractors, and distributors of energy-efficient products are great champions for Verdafero, and therefore great channel partners. Prior to DESi, Malaczynski founded EcoValuate, a software company that helped consumer brands green their products.

Non-Compete 100

Non-Compete Oregon Cofounder Green 100

YoungUpstarts

JULY 10, 2014

Also, this strategy is a great option for engaging in multi-channel branding , which translates to augmenting all different faces your startup takes as a brand, regardless of whether you operate under different names, sub-brands, or simply selling different product categories for different types of customers, such as mothers and young students.

Green 167

Green Retention Advertising Reputation 167

Startup Professionals Musings

MAY 14, 2012

You can’t succeed in business without an operational model that delivers value to customers at a reasonable price, with an underlying cost that allows you to make a profit. Be specific on sales channels and marketing initiatives. The key issues here are time to market and cost. Cost structure. What are your costs?

Business Model 242

Business Model Distribution Viral Green 242

ConversionXL

JUNE 19, 2019

Key Messaging: define the core messages and unique value proposition that you’ll communicate across every asset and channel. Create Assets: align your assets and channels to the stage of the buyer’s journey. This affects UX, quality score, cost per click , and ad rank. Launch: set the campaign live. What is a lighthouse?

Agile 90

Agile Analytics Algorithm Software Review 90

Hearpreneur

MARCH 23, 2022

But, when it comes to research writing and publishing, students encounter numerous problems, including formatting errors, citation errors, rejections, expensive typesetting costs, and many more. Our founders were tired of being lied to and ripped off by overpriced, green-washed brands filled with unnecessary chemicals.

Los Angeles 131

Los Angeles Entrepreneur New Jersey Technical Review 131

Startup Professionals Musings

MARCH 22, 2017

Green, which supports my view, and is full of practical advice for aspiring entrepreneurs, including easy ways to identify sure-bet opportunities, most not requiring any invention, before you finalize your innovative business idea. It takes a real selling opportunity to sustain a business idea.

Green 148

Green Social Media Audience Internet 148

Brandanew

DECEMBER 2, 2016

This not only saves hiring costs, but also the costs to the company by having no need for an official desk space for a new employee. For SMBs, infrastructural costs are often high, and remote working definitely helps counter that. Many cities now offer spaces where you can share overall infrastructural costs to stay lean.

Lean 100

Lean Social Media Channel Green 100